Alibaba Group Unveils Olympic Games Technology Showcase and Future Vision at Olympic Winter Games PyeongChang 2018
February 10 2018 - 1:40AM
Business Wire
Alibaba Group (NYSE:BABA), the world’s largest retail commerce
company, kicked off its first Olympic Games as a TOP partner today
with the opening of its showcase – “The Olympic Games on the Cloud”
– at the Gangneung Olympic Park. The event was attended by Jack Ma,
founder and executive chairman of Alibaba Group, Thomas Bach,
President of the International Olympic Committee, as well as
distinguished guests and former Olympians including Yao Ming
(basketball) and Michelle Kwan (figure skating).
The Alibaba technology showcase is an interactive,
future-looking experience that shows fans, athletes, organizing
bodies and fellow partners Alibaba’s vision for a future Olympic
Games - one that runs completely on the cloud. Visitors will
explore different Games-related scenarios that illustrate the
potential impact of Alibaba’s cloud services and e-commerce
platform services on future Olympic Games.
“Our long-term partnership with the Olympic Games is the
ultimate showcase for Alibaba, both in terms of what we stand for
as a company and how we can use our technology to reimagine the
Olympic Games for the digital era,” said Jack Ma, executive
chairman of Alibaba Group. “Like the Olympic Games, Alibaba
believes in creating a level playing field, giving everyone the
chance to compete on the global stage.”
“The IOC is entering into a new era of digitalization which we
are doing in partnership with Alibaba,” said IOC President Thomas
Bach. “Alibaba is offering us a unique platform to expand the
appeal of the Olympic Games and to keep our fans close. I am
impressed by the company’s forward-looking, efficiently-driven work
and look forward to ten more years of partnership and even more
success.”
The partnership between Alibaba Group and the IOC began in
January 2017, when the two signed a historic, long-term strategic
partnership to transform the Olympic Games for the digital era.
Alibaba will serve as the official “Cloud Services” and “E-Commerce
Platform Services” partner, and a founding partner of the Olympic
Channel through the LA 2028 Games.
Alibaba Cloud ET Sports Brain
At today’s event, Alibaba Group chief marketing officer, Chris
Tung, also unveiled Alibaba Cloud ET Sports Brain, a suite of
cloud-based and AI-powered solutions that will drive the digital
transformation of the Olympic Games to benefit fans, spectators,
athletes, venues and organizers.
Built on Alibaba Cloud’s high-performance infrastructure of
world-class data centers, CDNs (content delivery networks) and
market-leading security services, Alibaba Cloud ET Sports Brain
merges data intelligence and machine learning to re-define
engagement between fans, organizers, venues and athletes. Potential
applications of Alibaba Cloud ET Sports Brain at the Olympic Games
include:
- Enhancing the Games Experience:
Cloud-driven big data can transform the way fans engage with the
Games, creating a seamless, mobile experience moving between
offline and online. Fans and athletes would be able to get around
the city, find their way to the best events, be prepared for the
weather, and experience the Games in new ways with the latest
immersive technology.
- Smart City Planning for Host
Cities: When future host cities start planning for Olympic
Games venues, Alibaba Cloud can use AI to perform big data
geospatial analysis to pick the optimal locations.
- Safety and Security at the
Games: Cloud-based biometric identification at sports venues
that can improve access control, security and crowd
management.
- Improving Training Efficiency for
Athletes: Deep machine learning can help model relationships
between sleep, nutrition and the intensity of training as well as
changes in temperature, wind speed, and other natural conditions to
support athlete performance.
- Expanding the Reach and
Accessibility of Olympic Games Content: Cloud technology can
improve storage, search and customization of content, making it
easier for rights-holders to cover the Games and for fans to find
and share their favorite moments anytime, anywhere.
“The opportunity for technology to positively influence, shape
and reimagine the Olympic Games experience is tremendous and we
haven’t even scratched the surface yet,” said Chris Tung, CMO of
Alibaba Group. “Over the next ten years, Alibaba Cloud services
will serve as the foundation of our efforts to drive the digital
transformation of the Games, creating a more efficient and
enjoyable experience for all audiences.”
To follow Alibaba Group and its Olympic Games activities, visit:
www.alizila.com/2018-winter-olympics/.To download b-roll from the
opening event, visit: www.alizila.com/video_category/b-roll/.To
learn more about Alibaba Cloud’s ET Sports Brain, visit:
olympics.alibabacloud.com/.
About Alibaba Group
Alibaba Group's mission is to make it easy to do business
anywhere. The company aims to build the future infrastructure of
commerce. It envisions that its customers will meet, work and live
at Alibaba, and that it will be a company that lasts at least 102
years.
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Alibaba GroupLiyan Chen, +1 515-864
1116liyan.chen@alibaba-inc.comorSindy Shi, +86 150 2192
5635ruoyun.sry@alibaba-inc.com
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