Visa Enables More Cash-Free Moments in Minneapolis: Local Merchants and U.S. Bank Stadium Receive Point-of-Sale Upgrades
February 02 2018 - 8:00AM
Business Wire
Visa teams up with Minneapolis native Larry
Fitzgerald & AP Rookie of the Year Nominee Christian McCaffrey
to provide select merchants and fans a fast, secure payment
experience
Visa (NYSE: V) today announced that it upgraded the
point-of-sale (POS) terminals of select Minneapolis-based small
businesses, helping create quicker, easier and more seamless
payment experiences for their customers. Visa has also upgraded 700
concessions and retail POS terminals within U.S. Bank Stadium. As
the preferred payment provider of the NFL, Visa is helping these
merchants upgrade their technology just in time for Super Bowl LII,
where an estimated 1 million people are expected to flock to the
host city.1
Yesterday, local merchants Four Seasons Curling Club, Penny’s,
and Misfit each had the opportunity to try out updated
point-of-sale terminals, courtesy of Visa. The terminals are
equipped with a host of innovative payment features including:
- Contactless Technology:
Contactless transactions allow customers to simply tap to pay using
their contactless card or payment-enabled device, and are protected
by multiple layers of security. Customers can make contactless
payments quickly and effortlessly with a variety of payment-enabled
devices, including phones, smart watches, wristbands, and
stickers.
- Sensory Branding Demo: These
terminals are programmed with Visa’s recently announced
multi-sensory brand expression that allows merchants, manufacturers
and developers to implement Visa’s new suite of sensory branding.
Visa’s unique sound, animation and haptic (vibration) cues signify
completed, secure transactions in digital and physical retail
environments when consumers pay using Visa.
Star wide receiver and Minneapolis native Larry Fitzgerald and
Carolina Panthers running back Christian McCaffrey teamed up with
Visa to make the terminal upgrades a little bit sweeter, visiting
each business and spending time with their customers. Before
testing his curling skills at the Four Seasons Curling Club,
Fitzgerald treated his curling teammates to a hot beverage from
Misfit, paying with a tap of his contactless prepaid card.
“Visa is a company and a brand that has stood with me for many
years now,” said Fitzgerald. “It means a lot to be partnering with
Visa to bring magic to my hometown and help keep Minneapolis
businesses on the top of their payments game, especially during the
Super Bowl when all eyes are on our city.”
U.S. Bank Stadium Point-of-Sale
Upgrades
To provide fans the best game day experience possible, Visa has
enhanced U.S. Bank Stadium’s point-of-sale terminals ahead of Super
Bowl LII. Visa has upgraded more than 700 concessions and retail
terminals with EMV contactless payment technology, helping lines
for food, beverages and souvenirs move more quickly throughout the
stadium. Knowing that football fans want to spend as little time
waiting in line – and as much time watching the action of the game
– as possible, these upgrades will help fans make speedy and secure
purchases with a tap of their contactless card or payment-enabled
devices.
“As a proud NFL sponsor for more than 20 years, the Super Bowl
is more than a one-time moment for Visa - it’s an opportunity to
enhance the payment experience on game day and beyond, “ said Chris
Curtin, chief brand and innovation marketing officer, Visa. “In
that spirit, we’re proud to be giving back to Minneapolis,
providing merchants inside and outside U.S. Bank Stadium with
cutting-edge, cash-free payment technology that will help grow
long-term customer loyalty and sales.”
As the preferred payment services sponsor for the NFL and all
official NFL events, Visa has a history of aligning with NFL
stadiums to provide a best-in-class payment experience for fans and
merchants. Notably, earlier this season, Visa outfitted Levi’s
Stadium in Santa Clara, CA with 550+ EMV contactless POS terminals
to encourage the greater use of mobile payments and contactless
technology. Visa is looking forward to showcasing the future of
digital payments with fans everywhere as they prepare for Super
Bowl LII.
For additional information on Visa’s activities in Minneapolis,
follow along at @VisaNews on Twitter and visit www.visa.com.
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments.
Our mission is to connect the world through the most innovative,
reliable and secure payment network - enabling individuals,
businesses and economies to thrive. Our advanced global processing
network, VisaNet, provides secure and reliable payments around the
world, and is capable of handling more than 65,000 transaction
messages a second. The company’s relentless focus on innovation is
a catalyst for the rapid growth of connected commerce on any
device, and a driving force behind the dream of a cashless future
for everyone, everywhere. As the world moves from analog to
digital, Visa is applying our brand, products, people, network and
scale to reshape the future of commerce. For more information,
visit usa.visa.com/aboutvisa, visacorporate.tumblr.com and
@VisaNews.
1 Minneapolis Super Bowl Committee
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180202005153/en/
Visa Inc.Bitsy Rich, 415-813-7252erich@visa.com
Visa (NYSE:V)
Historical Stock Chart
From Aug 2024 to Sep 2024
Visa (NYSE:V)
Historical Stock Chart
From Sep 2023 to Sep 2024