United American Corp Files
Patent Infringement Suit against Facebook Inc. in the Federal Court
of Canada
Miami,
Florida -- January
31, 2018 -- InvestorsHub
NewsWire
--
Miami-based United American Corp (UnitedCorp),
(USOTC:
UAMA) announced
today that it will enforce on patent infringement against Facebook
Inc. (NASDAQ:
FB) related to
Facebook's use of geo-location
based filters.
United American Corp vs
Facebook Inc. complete Statement of Claim and Court file number is
available for download at: www.unitedcorp.com/facebook
Facebook is the world's
largest social media service and is a provider of image and
video-based social media networking services with head office in
Menlo Park, California, United States. The suit, filed today in the
Federal Court of Canada, states that Facebook Inc. allegedly
infringes on certain claims of Canadian Patent No. 2,887,596
granted on June 14, 2016, entitled "USER CONTENT SHARING SYSTEM AND
METHOD WITH AUTOMATED EXTERNAL CONTENT INTEGRATION".
The patent is
directed to the implementation of a dedicated mobile content
sharing application that can acquire and share new user images or
videos, but also gives users the ability to select between distinct
locally sourced external content items based on their location to
be integrated within their own content before sharing.
The US corresponding
patent for iFramed (number 15/240,515) was also
allowed by the US Patent and Trademark Office on October 3, 2017
and has been received by its Office of Publication for issuance.
Both patents benefit from a first priority date of January 3,
2014.
The iFramed patent portfolio has been
appraised by TechInsights
at US$1.04
billion.
Amongst other claims,
Facebook's "Frames" and "Geostickers"
which use the geolocation of social media users in order to provide
on demand insertion of external content in the form of a frame or
overlay on pictures or videos, infringes upon several claims held
by iFramed patent. Facebook had
previously been sent a notice to cease and desist the use of the
alleged infringing technology by UnitedCorp
on October 12,
2017.
"The major social media
companies are rapidly evolving into cross-platform image posting
with geolocation and demographic-based image overlays becoming more
and more important," said Benoit Laliberte, President of
UnitedCorp. "Our proprietary technology
which enables this process can only be used under proper rights
granted by our company."
UnitedCorp
is seeking
remedies in the form of monetary damages for past infringement, as
well as injunctive relief prohibiting Facebook, Inc. from
continuing to infringe the patent. UnitedCorp
and
Investel
will also
continue to develop and assert its rights from its broadly filed
global patent portfolio in key international.
Similar legal
proceedings were commenced in the Federal Court of Canada in August
2016 against Snap Inc. and the status of the litigation is
progressing rapidly on the patent infringement lawsuit (Canadian
Federal Court File No.
T-1406-16).
Snap has defended the action. The companies have each met certain
deliverables and undertakings which were due by November 30, 2017
and the litigation is currently in the discovery stage with the
next step being the examinations for discovery which is to be
completed by February 28, 2018. A case management conference is to
be held at the beginning of May 2018 to address any motions arising
for the examinations for discovery and further steps to bring this
matter to trial rapidly.
iFramed
is first
technology to patent an advertising system that allows users to
brand their own social media content with user-related advertising
and information, and then pay those users for posting on social
media. Operating under the trade name "iFramed" the system provides users
with advertising choices for integration into pictures and videos
based on, among other things, their geographic locations and
specific demographic information's. In June 2017
UnitedCorp
acquired all
technology rights to iFramed.
Patent No. 2,887,596 -
USER CONTENT SHARING SYSTEM AND METHOD WITH AUTOMATED EXTERNAL
CONTENT INTEGRATION: https://patents.google.com/patent/CA2887596C/en
USPTO
No. 15/240,515 - USER CONTENT SHARING SYSTEM AND METHOD WITH
LOCATION-BASED EXTERNAL CONTENT INTEGRATION http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20160359987&IDKey=FF1D3780C834&HomeUrl=http%3A%2F%2Fappft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO1%2526Sect2%3DHITOFF%2526d%3DPG01%2526p%3D1%2526u%3D%2Fnetahtml%2FPTO%2Fsrchnum.html%2526r%3D1%2526f%3DG%2526l%3D50%2526s1%3D20160359987.PGNR.%2526OS%3DDN%2F20160359987%2526RS%3DDN%2F20160359987
For further
information on iFramed, go to www.iframed.com
The
iFramed
application is
downloadable at the Apple App Store and Google Play Apps under
application name "iFramed"
iFramed Social Media Posting
Technology
About
UnitedCorp
Established in 1992,
United American Corp is a Florida-based development and management
company focusing on telecommunications technologies. The company
currently holds the rights to manage a portfolio of patents and
proprietary technology in telecommunications, social media and more
recently in Blockchain PSTN technology. For more
information, visit: www.unitedcorp.com
About
iFramed Patent Family
The iFramed Patent and Patent
Applications are directed to the implementation of a dedicated
mobile content sharing application that can acquire and share new
user images or videos, but also gives users the ability to select
between distinct locally sourced external content items based on
their location to be integrated within their own content before
sharing.
About
iFramed with
Juximage app and platform
iFramed
is a dedicated
mobile content sharing application and platform which allows its
users'-originated content to be posted in real time on their social
media accounts with a digital integration of external content
selectable by its users based on their geo-location.
iFramed, the world's first and only
social media posting gateway technology and next generation social
network content sharing platform.
The JuxImage feature permits users to
select from a wide range of external close-cut realistic images or
videos obtained from a dynamic JuxImage library and insert one or
more of them into the scene just before taking a picture or video
using their smartphone camera. JuxImages available for insertion
include a
wide variety of options such as celebrities, professional athletes,
landmarks, animals, objects, breaking news personalities and more.
They can also include a user's own personal close cut image creating a new
generation of "selfies".
iFramed
is an Internet
social media user/advertiser relationship based global marketing
system with a user app that works with most popular social media
sites. With iFramed, users are able to post
photo or video content to their favorite social media which
contains the branding options offered to them based on their
demographic profile including geo-positioning. They are then paid
for posting this branded content by the advertiser or sponsor
through iFramed. iFramed believes this "paid to post"
approach is much more effective than any current system including
banner ads or where advertisers are charged on a "per click" basis.
Sponsored content is posted in real time and without annoying pop
ups or ads that need to be viewed or closed. The amount a user is
paid for posting is based on their specific demographic, their
popularity with other users and how advertisers have set up
their iFramed campaign. This can range from
a few cents to over one hundred dollars per post.
iFramed
provides
advertisers with an efficient and effective tool to promote their
brand, product and message. It also provides its users with a
personal digital copyright watermark on all pictures and videos in
a form of a frame/filter style with the sponsor logos and/or
messages.
iFramed
is the ecosystem
that completes the missing link between social media sites, their
users and the advertisers by allowing advertisers to more closely
target their message and for users to share in the monetization of
social media. iFramed changes the rules for
promotion on social media as it is a targeted approach which is
non-offensive to users because it empowers and rewards both users
and advertisers. iFramed also seizes on the emotion of
an individual's postings and the branding becomes an implied
endorsement unlike current ads which are detached from the
users.
iFramed
expects that this
will lead to exponential growth in valuable content that will be
pushed through this new ecosystem via the various social media
sites. As specific content becomes popular and viral, users and
sponsor will be rewarded accordingly.
iFramed
uses a simple
business model; half the revenue received by iFramed from advertisers is
immediately credited to the users iFramed account. Users can then
request payment any time through the iFramed app and are paid in the form
of check by mail or prepaid credit card. The minimum payment is
$10.
iFramed
is attractive to
social media users as it enables them to take control of
advertising on their accounts. It represents an important evolution
from the current ad model where users are becoming more oblivious
and detached from the advertising they are presented with, and
towards a model where they are both engaged and empowered. Users
have long resented the fact that social media sites are earning
huge profits from their content and receiving nothing tangible
back. Recent research shows that social media users want to share
in the wealth created by their content. The iFramed ecosystem and its app allows for that
sharing of wealth and provides advertisers with a way to easily and
rapidly promote their brand or message on the
Internet and monitor the results in real time. Users also have the
option to insert a QR scan code on the content. The codes
are scanable by any other
iFramed
app user and both
the viewer and the poster receive bonus credit. iFramed can track scanning providing
additional data on who has posted and who has seen the
content.
For advertisers,
iFramed
provides the
opportunity for their messages to become viral on social media in
only few minutes. Users who post pictures or videos on their
smartphone select the social media site(s) they want to post on,
choose an advertiser's campaign, add comments and all is uploaded
to their selected social media accounts in real-time. Users can
post to one or several of their social media accounts at the same
time. Furthermore
users can
indicate if content is specifically relevant to an advertiser's
campaign for additional credit. Relevance can be for example, a
photo containing the advertiser's product. Advertisers can opt to
have content reviewed by iFramed for campaign relevance or
general appropriateness. This occurs with minimal time
delay.
iFramed
is simple and
effective for advertisers. Advertisers can develop and change their
own campaign in minutes using a powerful back office interface
including the ability to set spending limits and campaign
parameters. Advertisers are given full flexibility including how
they want to target their campaign. They can choose parameters
which include geographical location, specific target audience and
other demographics. And all campaign results can be monitored in
real time.
iFramed
also has several
automatized systems to monitor where the content has been
subsequently posted and the survivability of the links.
iFramed
messages have a
long life, while traditional Internet ads last a few seconds and
have to be repeated, iFramed assisted social media posted
messages last for years while embedded in the content.
Therefore
campaigns monitor
who and how many other people are viewing and where they are
located, providing even more data to the advertiser.
Which advertisers are
ultimately presented to a specific user is based on the
geo-location and the advanced specific demographic information and
sorted by suggested sponsors, top payers per post or simply user's
favorites. Therefore the sponsor options are very
specific to each iFramed user. iFramed provides highly accurate and
valuable user information to the advertiser as the redemption
process necessitates the collection of accurate data from the
user.
iFramed
also has an
Auto-Ad system where users can authorized
specific
advertisers to post content on their social media account and for
which they receive additional rewards. When enabled by the user,
the content (a graphic or video) is automatically pushed
onto the
sites at a pre-determined time and for a pre-determined period of
time and all with the user's personalized iFramed app. This means an advertiser
can launch a message that become instantly viral on social media
and also provide further credit to the user. This creates a strong
and respectful relationship between the users and the advertisers
and further capitalizes on the power and credibility of the message
through implied endorsement and not as a detached ad or "suggested
post".
iFramed
also supports
affinity groups and users can choose to support any group that is
registered with iFramed such as NGOs, charities,
schools, local sports teams and community initiatives. They can
donate their iFramed credits automatically and
instantly providing these organizations with a new way of quickly
raising money. When users choose an affinity group, the
iFramed
logo is replaced
with a logo of the affinity group within advertiser's
campaign.
Investel continues to develop its a
global patent portfolio, which claims the benefit of an early
priority date of January 3, 2014, in key jurisdictions including,
but not limited to, the United States, China, Australia, Japan,
India, Canada and throughout Europe.
Source:
UnitedCorp
Lawry
Trevor-Deutsch,
SVP Corporate
Affairs
(lawry.trevor@unitedcorp.com)
IFRAMED
CANADA Ltd.
Michael Eric
Schmidt (mschmidt@iframed.com)
Contact:
Jenna
Trevor-Deutsch, Director Public Relations
Email:
jenna.trevor@unitedcorp.com
Tel:
604-398-5000 ext: 109
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