Regions Ranked Highest for Customer Satisfaction in 2017 ACSI Report
December 13 2017 - 9:00AM
Business Wire
Regions Bank ranked No. 1 in customer satisfaction out of all
banks in the 2017 American Customer Satisfaction Index (ACSI)
Finance and Insurance Report. The top scoring super regional bank
in the index, Regions tied for top overall ranking among all named
banks.
“Delivering great customer service is the foundation for the way
we do business,” said John Owen, Head of the Regional Banking Group
for Regions. “Our success in the ACSI is the result of associates
who place the needs of our customers first and offer the right
solutions. We are committed to meeting our customers’ needs and
providing a great customer experience.”
The index shows customer satisfaction with banks is at an
all-time high, and the ACSI says digital banking is behind the
increase.
“Digitalization is a major factor in the success of retail
banks,” says Claes Fornell, ACSI Chairman and Founder. “As for the
future of banking, firms that best match technology with customer
needs will be big winners; those that don’t will face existential
threats.”
This recognition shows Regions’ focus on technology, efficiency
and making banking easier benefits customers. Regions also takes a
deliberate, focused approach to customer service. This approach,
called Regions360SM, is based on first understanding what customers
need, then delivering the right solutions to meet those needs.
To create its rankings, the ACSI used almost 18,000 customer
surveys gathered this fall and data from interviews with 180,000
customers to analyze satisfaction with more than 300 companies.
Results cover banks and credit unions as well as health insurance,
property and casualty insurance, life insurance and internet
investment services providers.
Regions’ ACSI ranking is one of several recognitions earned by
the company in 2017. Earlier this year, the Temkin group recognized
Regions for the fourth straight year as a top performer in its
Customer Experience rankings and rated Regions the top bank in its
report. Javelin Strategy & Research named Regions a 2017
Javelin Trust in Banking Leader award winner. Regions also received
Greenwich Excellence awards in small business, middle market
banking and private wealth and won the 2017 Gallup Consulting Great
Workplace Award for the third straight year.
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $123 billion in
assets, is a member of the S&P 500 Index and is one of the
nation’s largest full-service providers of consumer and commercial
banking, wealth management, mortgage, and insurance products and
services. Regions serves customers across the South, Midwest and
Texas, and through its subsidiary, Regions Bank, operates
approximately 1,500 banking offices and 1,900 ATMs. Additional
information about Regions and its full line of products and
services can be found at www.regions.com.
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Regions BankJeremy D. King,
205-264-4551jeremyd.king@regions.comRegions News on Twitter:
@RegionsNews
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