El Pollo Loco Announces the Grand Opening of First Restaurant in Norco, CA
December 07 2017 - 1:02PM
El Pollo Loco (Nasdaq:LOCO), the nation's leading fire-grilled
chicken chain, opened its newest restaurant in Norco, CA today. The
new El Pollo Loco, located at 2480 River Rd., marks the first
restaurant to open in Norco.
"We are excited to continue expanding in our home state of
California, building on our Los Angeles roots, and offer the
residents and visitors of Norco a local destination to enjoy our
handcrafted dishes,” said Steve Sather, Chief Executive Officer at
El Pollo Loco. “Our signature citrus-marinated, fire-grilled
chicken is a crowd pleaser and the core of everything we do at El
Pollo Loco. We’re truly looking forward to sharing our flavorful
chicken meals and Mexican-inspired entrees with the Norco
community.”
The 2,660 square foot restaurant has seating for 62 guests and
the dining room features the Company’s new ‘Vision Design,’ which
highlights an authentic, Mexican-inspired atmosphere and
encompasses El Pollo Loco’s menu and brand identity. The new design
features warm textures, rustic elements and a focus on the
Company’s signature open kitchen layout which allows for guests to
view El Pollo Loco’s signature chicken as it is fire-grilled. The
restaurant is open seven days a week from 10 a.m. to 11 p.m.
For promotions and news on the new Norco location, fans can
follow the restaurant’s local Facebook page. El Pollo Loco fans are
also encouraged to join the new Loco Rewards Loyalty Program and
receive a free chicken avocado taco after signing up. Loco Rewards
members will be able to earn points, redeem rewards and manage
offers directly from the new El Pollo Loco mobile app, which is
available for download in both the Apple App Store and Google Play
Store.
About El Pollo Loco
El Pollo Loco (Nasdaq:LOCO) is the nation's leading fire-grilled
chicken restaurant chain renowned for its masterfully
citrus-marinated, fire-grilled chicken and handcrafted entrees
using fresh ingredients inspired by Mexican recipes. With more than
470 company-owned and franchised restaurants in Arizona,
California, Nevada, Texas and Utah, El Pollo Loco is expanding its
presence in key markets through a combination of company and
existing and new franchisee development. Visit us on our website at
www.elpolloloco.com.
Like: www.facebook.com/ElPolloLoco
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Rewards: www.elpolloloco.com/rewards Join our
team: www.elpolloloco.com/careers
MEDIA CONTACT:
Christine BegganICR203-682-8329LOCO@icrinc.com
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