NEW YORK, Nov. 16, 2017 /PRNewswire/ -- Today,
Scholastic, the global children's publishing, education and media
company, announced the appointment of three education industry
leaders to positions within the Scholastic Education division:
Victoria Burwell, Senior Vice
President, Strategic Marketing; Dr. Carol Chanter, Senior Vice President,
Professional Learning Services; and Janelle Cherrington, Senior Vice President,
Publisher. Reporting to Scholastic Education President Greg Worrell, these leaders will work towards
advancing the Education division's strategic growth plan by
providing districts with core literacy curriculum for pre–K to
grade 6, expanding the division's services business by focusing on
professional development and family engagement, and increasing
sales and marketing capacity. They join the leadership team on the
heels of a 2017 EdWeek Market Brief survey release in which
teachers and district leaders ranked Scholastic highest among four
major educational companies, with 85% expressing positive
sentiments about Scholastic.
Victoria Burwell, Senior Vice
President, Strategic Marketing, Scholastic Education
As
Senior Vice President, Strategic Marketing, Victoria Burwell will elevate Scholastic as a
partner for educators and community-based organizations seeking to
support children's literacy development. By leveraging customer
communications channels and working closely with sales and
marketing teams, she will seek to drive demand generation and
business growth through strategic marketing campaigns that
highlight the wide-ranging products and consulting services
available from Scholastic Education.
A native of Seattle, WA,
Victoria joins Scholastic with extensive experience as a senior
business leader and marketing innovator across multiple
industries—from healthcare and technology to telecommunications and
banking. Victoria first joined the education market in 2006 as part
of the executive leadership team of the ed tech startup,
Headsprout. As Headsprout's Chief Marketing and Business
Development Officer, Victoria built the marketing department and
spearheaded the launch of Headsprout Reading Comprehension,
ultimately contributing the successful growth and sale of the
company. Later, as Senior Vice President, Chief Marketing Officer,
Victoria played an integral role in the digital transformation and
rebranding efforts of McGraw-Hill Education.
Dr. Carol Chanter, Senior Vice
President, Professional Learning Services, Scholastic
Education
Dr. Carol Chanter
has more than 30 years of experience in general and special
education, educational leadership and K–12 literacy. Carol
previously held a leadership role at Scholastic during which she
liaised with educators regarding best practices in program
implementation, coaching, literacy, intervention, instructional
practices, and school turnaround. She continued to exercise this
expertise in her most recent positions at Houghton Mifflin Harcourt
and Achieve3000. In rejoining Scholastic Education, Carol will lead
the Company's professional development consulting services
business, supporting best practices in product usage and ongoing
research-based professional development. In addition to being an
expert speaker at industry conferences, Carol has authored and
co-authored several books and articles, and has taught courses at
the University of Central Florida
focused on contemporary issues in education, among other
topics.
Janelle Cherrington, Senior
Vice President, Publisher, Scholastic Education
Throughout
her more than 20-year tenure with Scholastic Education,
Janelle Cherrington has contributed
to and successfully published nearly all of the supplemental
curriculum product developed by Scholastic Education, including the
expansive suite of Guided and Leveled Reading product offerings.
She has played an instrumental role in the development of
customized curriculum resources for school districts nationwide,
fueling accelerated business growth. Janelle cultivated her passion
for learning and supporting children through her early publishing
experience creating books and resources for readers at Scholastic,
Pearson, and The Jim Henson Company. Over the course of her career,
Janelle has worked with renowned authors, researchers, and product
developers to help make their instructional visions come to life
and become actionable in the classroom. In the role of Senior Vice
President, Publisher, Janelle will continue to lead Scholastic
Education product development for classroom instruction while
assuming the new responsibility of managing the division's
centralized publishing plan that includes family and community
engagement offerings as well as professional books.
Greg Worrell, President,
Scholastic Education commented, "As Scholastic nears its
100th anniversary, we are contributing to the
hard-earned legacy of providing educators with the support and
materials they need along with the engaging, authentic texts every
child craves. It is our responsibility to ensure that we maintain
our role as a trusted partner to educators across the nation by
providing a high-quality core reading curriculum that reinforces
learning for every child. I am confident that Victoria, Carol, and
Janelle's vast experience and passion will keep us at the forefront
of meeting schools' and districts' needs, while expanding our
capacity to offer leading products and consulting services that
advance students' reading skills, strengthen teachers' instruction
and administrators' literacy visions, and engage families as
partners in overcoming barriers to learning."
For more information about Scholastic (NASDAQ: SCHL) visit the
Company's media room: http://mediaroom.scholastic.com.
View original content with
multimedia:http://www.prnewswire.com/news-releases/scholastic-education-expands-senior-leadership-team-with-top-talent-for-strategic-marketing-professional-learning-and-publishing-300557630.html
SOURCE Scholastic