Wayfair Expands Large Appliance Offering to Include GE and GE Profile Appliances
November 16 2017 - 7:30AM
Business Wire
Online Retailer Enables Shoppers to Explore
Appliances in 3-D and Preview Them in Their Homes Before They
Buy
Wayfair Inc. (NYSE:W), one of the world’s largest online
destinations for the home, today announced it will expand its
current appliance offering to include GE® and GE Profile™
appliances as part of its innovative shopping experience. For the
first time, best-selling GE products including washers, dryers,
ranges, dishwashers and refrigerators are available on Wayfair.com
and ready for delivery in 25 U.S. cities with nationwide roll-out
in early 2018. Shoppers will now have convenient online access to
an assortment of GE products, and for the first time, will be able
to view GE appliances in their homes and explore 3-D imagery of a
wide selection of appliances through Wayfair’s seamless digital
shopping experience. With two-day delivery available in most
markets, customers can also conveniently schedule the preferred
delivery date for their new appliance.
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Wayfair expands large appliance offering
to include GE and GE Profile appliances. (Photo: GE Appliances)
“We are excited to introduce GE appliances to our customers,
bringing to life a new retail experience that makes it faster,
easier and more convenient than ever to shop for washers, dryers,
refrigerators and more. When it comes to purchasing appliances, we
understand that shoppers want to feel 100 percent confident in
their decisions and know that the product they select will fit
their exact needs and look great in their homes,” said Steve Oblak,
chief merchandising officer, Wayfair. “Through our partnership with
GE, we look forward to changing the way customers shop for
appliances. From viewing items in their homes before they buy, to
exploring every aspect of an appliance through sharp 3-D imagery,
to a best-in-class delivery experience, our priority is to delight
our customers with cutting-edge solutions that make it easier to
shop for home, from home.”
As part of Wayfair’s specialized appliance shopping hub,
customers can now explore, discover and compare GE appliances with
greater convenience than ever before. The all-new WayMore shopping
experience leverages Wayfair’s advanced technology, allowing
shoppers to learn about the unique product features such as
built-in Keurig® K-Cup® Brewing Systems in refrigerators, or Wi-Fi
connectivity that uses voice-control technology to heat water for
coffee or tea. This new shopping experience also provides a
detailed product overview including dimensions, available finishes
such as stainless steel or slate, protection plans, and shipping
and return info.
“At GE Appliances, we are passionate about a great experience
for our product owners, and we partner with resellers that create
that for our brand. Wayfair has invested in a platform that brings
our products to life digitally, and we look forward to reaching new
consumers with our brand and a world class digital experience,”
said Lauren Whitsell, general manager, sales operations, GE
Appliances.
To learn more and shop GE appliances at Wayfair, go to:
- GE:
http://bit.ly/WayfairGEAppliances
- GE Profile:
http://bit.ly/WayfairGEProfile
About Wayfair Inc.Wayfair believes everyone should live
in a home they love. Through technology and innovation, Wayfair
makes it possible for shoppers to quickly and easily find exactly
what they want from a selection of more than 8 million items across
home furnishings, décor, home improvement, housewares and more.
Committed to delighting its customers every step of the way,
Wayfair is reinventing the way people shop for their homes – from
product discovery to final delivery.
The Wayfair family of sites includes:
- Wayfair, an online destination for all
things home
- Joss & Main, where beautiful
furniture and finds meet irresistible savings
- AllModern, unbelievable prices on
everything modern
- Birch Lane, a collection of classic
furnishings and timeless home décor
- Perigold, unparalleled access to the
finest home décor and furnishings
Wayfair generated $4.3 billion in net revenue for
the twelve months ended September 30, 2017. Headquartered
in Boston, Massachusetts with operations
throughout North America and Europe, the company
employs more than 6,800 people.
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version on businesswire.com: http://www.businesswire.com/news/home/20171116005244/en/
Wayfair Inc.Media Relations Contact:Julie Cassetina,
617-532-6100 x6946PR@wayfair.comorInvestor Relations
Contact:Julia DonnellyIR@wayfair.com
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