PLANO, Texas, Nov. 15, 2017 /PRNewswire-USNewswire/
-- This holiday season Tostitos, one of the flagship brands
from PepsiCo's Frito-Lay division, is calling on snackers to not
only give thanks as they get together with loved ones, but to also
give back, through a partnership with The Salvation Army.
Tostitos will make a donation for every bag of its new Yellow
Corn Bite Size tortilla chips purchased from now until the end of
the year, up to $500,000, to support
local Salvation Army chapters. This week, Tostitos kicked off the
partnership in its backyard to support the local Dallas-Ft. Worth community with the help of
Dallas Cowboys quarterback Dak Prescott. Starting now, the program
broadens nationally so everyone can "chip in" across the
country.
"The Salvation Army helps millions of Americans every year; it's
such an honor to partner with them to raise awareness and
contributions for local communities," said Pat O'Toole, senior director of marketing,
Frito-Lay North America. "The Dallas area is home to Frito-Lay and obviously
a special place for us, but we wanted this program to reach far and
wide. By tying to our newest product offering, we're able to do
just that."
Prescott will help raise awareness by starring in a Tostitos TV
ad in support of the partnership premiering during the Thanksgiving Day broadcast of the Cowboys and Los
Angeles Chargers, airing on CBS. Earlier this week, Prescott
unveiled the partnership with a larger-than-life ringing of the
iconic Salvation Army Bell at The Star in Frisco,
Texas, home to the Dallas Cowboys World Headquarters. The
red bell replica — this version nearly 10 feet tall — will be
featured at Tostitos Championship Plaza for events from
Thanksgiving until New Year's as a reminder to give back. To view
the commercial and learn more about the partnership, visit
www.Tostitos.com.
"I'm very fortunate to be where I am now, but it was definitely
not always this way growing up," said Prescott, whose mother worked
as the manager of a truck stop while raising her three children.
"There are so many people in need around the country, so any little
thing I can do to help is awesome. I'm excited to partner with
Tostitos on this program that really will make a difference."
Purchasing Tostitos Yellow Corn Bite Size chips is an easy way
for people to give back. The newest offering from Tostitos offers
the crispness of your favorite chip, but in a bubbly, delicious
bite-size form that's perfect for dipping. But more importantly,
they're chips for a good cause.
Tostitos' partnership with The Salvation Army will complement
the longstanding, year-round relationship between the Cowboys and
Salvation Army. The Dallas Cowboys' primary community focus is
rooted in the Jones family's
passion for and commitment to The Salvation Army. Since 1997, the
Cowboys have dedicated their Thanksgiving
Day halftime performance as a national showcase to kick off
The Salvation Army's Red Kettle Campaign — as a result, over
$2 billion has been raised and more
than 500 million people in need have been served.
Tostitos Yellow Corn Bite Size are available nationwide now for
a MSRP of $4.29. With the purchase of
any specially marked bag, Frito-Lay will donate to The Salvation
Army. For more information and to find where to purchase Tostitos
Yellow Corn Bite Size tortilla chips, visit www.Tostitos.com.
About Tostitos
Tostitos is one of many Frito-Lay
North America brands – the $15
billion convenient foods division of PepsiCo, Inc. (NYSE:
PEP), which is headquartered in Purchase,
NY. Learn more about Frito-Lay at the corporate website,
http://www.fritolay.com/, the Snack Chat blog,
http://www.snacks.com/ and on Twitter
http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated more than $63
billion in net revenue in 2015, driven by a complementary food
and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
22 brands that generate more than $1 billion each in
estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal
to deliver top-tier financial performance while creating
sustainable growth and shareholder value. In practice, Performance
with Purpose means providing a wide range of foods and beverages
from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs;
providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local
communities where we operate. For more information,
visit www.pepsico.com/.
Follow PepsiCo:
- Twitter (@PepsiCo)
- Facebook
- PepsiCo Press Releases
- PepsiCo Multimedia
- PepsiCo Videos
About The Salvation Army
The Salvation Army,
established in London in 1865, has
been supporting those in need without discrimination for more than
135 years in the U.S. Nearly 25 million Americans receive
assistance from The Salvation Army each year through a range of
social services: food for the hungry, relief for disaster
survivors, assistance for the disabled, outreach to the elderly and
ill, clothing and shelter to the homeless, and opportunities for
underprivileged children. For every dollar donated to The Salvation
Army, 82 cents is used to support
those services in 5,000 communities nationwide. The Salvation Army
tracks the level of need across the country with the Human Needs
Index (HumanNeedsIndex.org). For more information, go to
SalvationArmyUSA.org or follow on Twitter @SalvationArmyUS.
About The Star
The
Star is the 91-acre campus of the
Dallas Cowboys World Headquarters and practice facility in
Frisco, Texas. Developed as a
first-of-its-kind partnership between the City of Frisco and Frisco ISD, The
Star features Ford Center, a
12,000-seat stadium that hosts Frisco ISD football games and other
events; Cowboys Fit, a 60,000 square-foot gym developed in
partnership with leading fitness developer, Mark Mastrov; and Cowboys Club, a members-only
club where the country club meets the NFL. Throughout 2017, The
Star will welcome The Omni Frisco
Hotel, a 16-floor, 300-room luxury hotel; Baylor Scott & White Sports Therapy &
Research at The Star, a 300,000
square-foot center of excellence for sports medicine; as well as a
variety of shopping, dining and nightlife options. For more
information on The Star, visit:
http://thestarinfrisco.com/.
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SOURCE Frito-Lay