PLEASANTON, Calif.,
Nov. 7, 2017 /PRNewswire/ -- In
preparation for the busiest shopping season of the year, Blackhawk
Network Holdings, Inc., a global financial technology company
("Blackhawk"), has launched its
holiday gift card marketing efforts in tandem with top grocery big
box and digital retailer partners. These efforts will help
Blackhawk and its partners meet
consumer demand for what the National Retail Federation (NRF) has
identified as the most requested gift in America for eleven years
running: gift cards1.
In its new "2017 Closed-Loop Gift Card Holiday Forecast"
report2, Mercator Advisory Group announced that it
expects to see strong holiday sales growth this year—including
increased gift card sales. The NRF research also found that many
consumers will be shopping in-store this year, including at
discount stores (54 percent), grocery stores and supermarkets (46
percent), clothing or accessories stores (35 percent) and
electronics stores (27 percent).
"Alongside our partners, we are ready to provide consumers with
the depth and breadth of gift card and egift choices that meet
shoppers' high demand," said David
Tate, senior vice president of Blackhawk. "We have armed our partners with
the tools they need to provide shoppers a streamlined shopping
process, the best gift cards and egift content available, and
special offers on many different gift card brands."
With The Kroger Co. renewal announced last week, Blackhawk has over 80 percent of its top 15
retail accounts, based on transaction dollar volume, under
multi-year contracts through 2020 or beyond. These top 15 accounts
represent the bulk of retail transaction dollar volume.
About Blackhawk Network
Blackhawk Network Holdings,
Inc. (NASDAQ: HAWK) is a global financial technology company and a
leader in connecting brands and people through branded value
solutions. Blackhawk platforms and
solutions enable the management of stored value products,
promotions and incentive programs in retail, ecommerce, financial
services and mobile wallets. Blackhawk's Hawk Commerce division offers
technology solutions to businesses and direct to consumers. The
Hawk Incentives division offers enterprise, SMB and reseller
partners an array of platforms and branded value products to incent
and reward consumers, employees and sales channels. Headquartered
in Pleasanton, Calif.,
Blackhawk operates in 26
countries. For more information, please visit blackhawknetwork.com,
hawkcommerce.com, hawkincentives.com or our product websites
giftcards.com, giftcardmall.com, cardpool.com, giftcardlab.com and
omnicard.com.
1 National Retail Federation's 2017
consumer holiday spending survey:
https://nrf.com/media/press-releases/nrf-consumer-survey-points-busy-holiday-season-backs-economic-forecast-and
|
2 Mercator
Advisory Group's "2017 Closed-Loop Gift Card Holiday Forecast:
Stockings will Get Stuffed" report:
https://www.mercatoradvisorygroup.com/Viewpoints/2017_Closed-Loop_Gift_Card_Holiday_Forecast__Stockings_Will_Get_Stuffed/
|
Media Contact:
Ashley
Jackson
719-332-3495
ashley@fletchergroupllc.com
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SOURCE Blackhawk Network Holdings, Inc.