NCR Adds 800-Store Chain Retailer to Its OPTIC Digital Forecourt Transformation Platform
October 19 2017 - 10:45AM
Business Wire
NCR Optic enables customers to deploy an
EMV-Ready solution while digitally transforming the forecourt and
providing an easy to use, consistent and personalized shopping
experience for customers across all fuelling platforms
NCR Corporation (NYSE: NCR), a global leader in omni-channel
solutions, today announced that it will be adding an 800-store
chain customer to its digital transformation platform.
NCR’s customer will deploy its Outdoor Payment Terminals with an
Interactive Consumer Experience (OPTIC) forecourt technology, which
includes payment and cloud services. The NCR solution offers a
robust consumer experience on an open software platform enabling
NCR’s customers to digitally transform their forecourt. It
streamlines deploying and managing outdoor payment terminals to
help provide consistent and personalized shopping experiences for
their consumers across all fuelling platforms. Finally, customers
can remotely inject Debit Keys into each unit creating immense
operational efficiencies while helping to maintain a secure
transaction.
The NCR OPTIC solution will allow convenience retailers to
enhance their consumer engagement capabilities by offering
additional services at the pump beyond payment, which may include
the ability to order food and view customized marketing
messages.
NCR OPTIC has been thoughtfully engineered to provide retrofit
options for most brands of fuel dispensers. With an unprecedented
open software platform, NCR OPTIC enables retailers to gain
flexibility in developing their own unique applications to engage
with their consumers like never before.
Studies have shown that 75 percent of c-store customers are
fuelling up and then driving off without stepping foot inside the
store. Additionally, per the NACS State of the Industry Report
2016, food service dominated in terms of gross margin contribution
to convenience stores.
Additionally, NCR’s customers will use NCR OPTIC Cloud
capabilities to help improve efficiencies in operations.
Centralized capabilities such as the ability to remotely deploy
software updates as well as monitor payment terminal uptime are
just a few of the many benefits. Also, customers can remotely
deploy customized offers down to the Site-level.
Leading convenience store retailers are relying on NCR OPTIC and
its open software platform to provide state-of-the art services
that today’s consumers demand, while remaining flexible for future
deployments and technology developments. OPTIC provides both and
more.
Customers are finding OPTIC to be a perfect fit that helps them
offer more options to their guests at the pump than just fuelling.
It is helping to expand their revenue base while also providing
customers with a new level of convenience and helping to decrease
fraudulent transactions with EMV payments. NCR OPTIC is a modular,
self-service solution that accepts a range of payment options in
its standard configuration ranging from EMV and magnetic stripe to
contactless payments.
OPTIC comes in two sizes, a 5” terminal for use with older
dispensers, and a 12” HD widescreen – one of the largest and most
powerful retrofit options on the market today. OPTIC was engineered
to retrofit most brands of fuel dispensers, allowing retailers to
easily upgrade their at-the-pump engagements.
“Convenience retailers have an untapped opportunity to convert
consumers at the pump to in-store shoppers, driving both ancillary
revenue and loyalty,” said Tom Chittenden, vice president and
general manager of retail solutions at NCR Corporation.
“Foodservice is a vital component of the Convenience Retailer’s
business. Our goal is to help drive more offers at the pump and
convert fuel-only customers inside the store with the OPTIC
platform.”
About NCR Corporation
NCR Corporation (NYSE: NCR) is a leader in omni-channel
solutions, turning everyday interactions with businesses into
exceptional experiences. With its software, hardware, and portfolio
of services, NCR enables nearly 700 million transactions daily
across retail, financial, travel, hospitality, telecom and
technology, and small business. NCR solutions run the everyday
transactions that make your life easier. NCR is headquartered in
Duluth, Ga., with over 30,000 employees and does business in 180
countries. NCR is a trademark of NCR Corporation in the United
States and other countries. NCR encourages investors to visit its
web site which is updated regularly with financial and other
important information about NCR.
Web site: www.ncr.com
Twitter: @NCRCorporation
Facebook: www.facebook.com/ncrcorp
LinkedIn: www.linkedin.com/company/ncr-corporation
YouTube: www.youtube.com/user/ncrcorporation
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171019005927/en/
NCR CorporationOrtrud Wenzel, +49 821 405 8191NCR Public
Relationsortrud.wenzel@ncr.com
NCR (NYSE:NCR)
Historical Stock Chart
From Aug 2024 to Sep 2024
NCR (NYSE:NCR)
Historical Stock Chart
From Sep 2023 to Sep 2024