COLUMBUS, Ohio, Oct. 17, 2017 /PRNewswire/ -- Express, Inc.
(NYSE: EXPR) today announced Express' NBA-themed "Game Changers"
campaign centered around four young stars—Brandon Ingram,
Denzel Valentine, Jamal Murray and John Collins—who exemplify the
true spirit of what it means to be a game changer.
Express will tip-off the partnership with a series of lifestyle
videos, which will reveal the brand ambassadors' performance,
style, determination and the will to win both on and off the court.
The campaign will capture the essence of each athlete, what drives
him to succeed and how fashion gives him the confidence to take on
what's next in his day and life—whether that's suiting up in an
Express Performance Suit for game day or relaxing in jeans on days
off.
The partnership builds on Express' history of collaborating with
inspiring individuals and follows the retailers' partnerships with
professional athletes who were on the cusp of becoming champions in
their sport.
"We're proud to offer performance-driven fashion for
self-starters going after what they want," said David Kornberg, Express President and CEO. "We
couldn't think of better partners in this mission than the NBA and
its young up-and-coming players. We're thrilled to bring our
customers closer to the game and to share the authentic stories of
hard work, grit and perseverance through the lens of our NBA Game
Changers Brandon, Denzel, Jamal and John."
The integrated marketing and advertising campaign will premiere
across Express' digital, social media, and in-store platforms as
well as the NBA's digital and social media platforms beginning
October 2017. In February, Express
will also serve as an associate partner of the NBA Rising Stars
Challenge during NBA All-Star 2018 in Los
Angeles, California. For more information, visit
www.express.com/NBAGameChangers.
About Express, Inc.
Express is a specialty apparel and
accessories retailer of women's and men's merchandise, targeting
the 20 to 30-year-old customer. Express has more than 35 years of
experience offering a distinct combination of fashion and quality
for multiple lifestyle occasions at an attractive value addressing
fashion needs across work, casual, jeanswear, and going-out
occasions. The Company currently operates more than 600 retail and
factory outlet stores, located primarily in high-traffic shopping
malls, lifestyle centers, and street locations across the United States and Puerto Rico. Express
merchandise is also available at franchise locations and online in
Latin America. Express also
markets and sells its products through its e-commerce website,
www.express.com, as well as on its mobile app.
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SOURCE Express, Inc.