Roku Launches in Colombia
October 17 2017 - 9:00AM
Business Wire
Introduces Two New Streaming Players;
Opens its TV Streaming Platform to Local
Content Publishers
Roku, Inc. (Nasdaq: ROKU) today announced it is making
its streaming platform available to consumers and content
publishers in Colombia. The company unveiled two streaming players
that will come to market in the coming weeks – the Roku Express+
which is great for HD streaming, and the Roku Streaming Stick+
capable of streaming HD, 4K and 4K HDR at up to 60 fps. Content
publishers who want to use the internet to deliver video to
consumers can develop streaming channels for the Roku Channel Store
in Colombia.
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Roku Streaming Stick+ with Roku OS
(Photo: Business Wire)
“Streaming is gaining popularity quickly around the world, and
in particular in Colombia, because it allows consumers to watch TV
on their terms. To meet the demand we are launching our affordable
and easy to use streaming players in Colombia,” said Chas Smith,
general manager of Roku TVs and players. “The Roku Express+ is one
of our most popular streaming players, and is a great starting
point for first time streamers because it works with virtually any
TV. We’re also delivering our all-new Roku Streaming Stick+ that
provides a cutting-edge streaming experience on both HD and 4K
TVs.”
Roku Express+
The Roku Express+ is great for those who are looking to stream
to the TV for the first time or give the gift of streaming. With a
Roku Express+ consumers can transform any TV into a Smart TV with
options to connect via HDMI® or composite A/V ports
(red/yellow/white jacks). It comes with everything in the box to
get started, including a simple to use remote control and HDMI
cable. This is the second-generation of the Roku Express+ and is
five times more powerful than its predecessor.
Roku Streaming Stick+
Small, powerful and portable for those who are on the move or
want their streaming player hidden behind their TV. Features a
quad-core processor and delivers exceptional wireless performance
with its advanced wireless receiver that is innovatively built into
the power cord. This new model offers up to four times the wireless
range of its predecessor to minimize buffering. It is great for HD,
4K and 4K HDR up to 60 frames per second (fps) streaming. It comes
with a remote control that includes TV power and volume buttons
that can control compatible TV models and the Roku Streaming Stick+
eliminating the need to use two remote controls for these
functions.
Streaming Made Simple
Roku devices are powered by the company’s proprietary operating
system, Roku OS and feature a simple home screen that can be
personalized with icons to popular streaming channels. In Colombia
consumers can access 2,500+ paid and free streaming channels,
including 100,000 movies and TV episodes. Consumers can also
download the free Roku mobile app for iOS® and Android™ devices to
control their experience. It can act as a remote, stream media from
the mobile device to the TV, and offers powerful features like
private listening via a headphone jack so consumers don’t disturb
others in the home.
Developing Streaming Channels for the Roku Platform
Roku enables content publishers to build channels and monetize
content to millions of customers around the world. The company
offers content publishers two ways to develop streaming channels
for its platform. Publishers can access the software developer kit
(SDK) or use the Direct Publisher tool that requires no code and
simply uses a feed. More information on developing for the Roku
platform can be found at https://developer.roku.com/index. Those
with questions can contact latam@roku.com.
Availability and Pricing
Roku streaming players will be available from retailers such as
Panamerica, Falabella, Éxito, Alkosto and Cencosud. The Roku
Express+ and Roku Streaming Stick+ will be available for a
suggested retail price of $189.000 and $319.000, respectively.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and Roku
TV models are available around the world through direct retail
sales and licensing arrangements with TV OEMs and service
operators. The company was founded by Anthony Wood, inventor of the
DVR. Roku is headquartered in Los Gatos, Calif. U.S.A.
Roku and Streaming Stick are registered trademarks of Roku, Inc.
in the U.S. and in other countries.
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RokuMike Duinmduin@roku.comorLinks World GroupJose
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