Guy Harvey Enterprises and Perry Ellis Sign Global Licensing Agreement
September 28 2017 - 12:00PM
Perry Ellis International Inc. (NASDAQ:PERY) and Guy Harvey
Enterprises today announced the signing of an exclusive global
licensing agreement for Guy Harvey apparel, which features the
colorful, iconic ocean-inspired artwork of world-renowned artist,
conservationist, scientist and entrepreneur Dr. Guy Harvey. The
licensing agreement takes effect in 2019.
Perry Ellis International will manufacture, distribute and
market the Guy Harvey fashion collection including men's, women's
and youth T-shirts, performance fishing and resort wear, caps and
visors. The collection will be available at select department,
sporting goods, and specialty stores as well as online. Through his
apparel, art and merchandise, Dr. Harvey brings the undersea world
to everyday life in order to inspire the world to be better
stewards of ocean resources and help save the seas for future
generations.
As part of the agreement, Perry Ellis International also will
contribute one percent of revenue from Guy Harvey apparel to the
Guy Harvey Ocean Foundation, founded by Dr. Harvey to help conserve
the marine environment.
“The Guy Harvey brand transcends fashion. It is about the
environment, the ocean, waterways, sustainability and art and
inspires us to care about the ocean and its inhabitants. The
versatile Guy Harvey apparel collection attracts consumers of all
ages who are active both in and around the water,” said Oscar
Feldenkreis, CEO and President of Perry Ellis International.
“Aligning ourselves with strong brands, like Guy Harvey, is core to
our strategy of continuing to take important positions in niche
markets. This will also open an entirely new specialty store
distribution in the USA and worldwide.”
“Perry Ellis International is an industry leader. The company’s
expertise in lifestyle brands and experience across broad product
categories will expand our reach to new audiences,” said Dr.
Harvey. “This is an incredible opportunity for both Guy Harvey
Enterprises and the Guy Harvey Ocean Foundation. We truly
appreciate the support of Perry Ellis International in our ocean
conservation efforts.”
For more information about Perry Ellis International, Inc. and
the company's entire portfolio of brands, please
visit www.PERY.com. For information about the Guy Harvey
brand, please visit www.guyharvey.com.
About Guy HarveyGuy Harvey is a unique blend of
artist, scientist, diver, angler, conservationist and explorer,
fiercely devoted to his family and his love of the sea. His
childhood passion for the ocean and its living creatures not only
inspired him to draw, but fueled a burning interest that prompted a
formal education in marine science. Having graduated with honors in
Marine Biology from Aberdeen University in Scotland in 1977, Guy
returned home to Jamaica to resume his education, earning his Ph.D.
from the University of the West Indies in 1984. Though he gave up a
budding career as a marine biologist for that of a highly acclaimed
artist, Guy has continued his relentless pursuit to unravel the
mysteries of the sea, traveling the world to better understand the
habits and habitats of the marine wildlife he paints. For more
information, please visit www.guyharvey.com. Follow Guy on Facebook
at www.facebook.com/DrGuyHarvey, on Twitter at
www.twitter.com/DrGuyHarvey, connect on Instagram at
www.instagram.com/drguyharvey, on Pinterest at
www.pinterest.com/DrGuyHarvey, Snapchat @RealDrGuyHarvey, and tune
in to see Guy’s latest expeditions on YouTube at
www.youtube.com/user/DrGuyHarvey.
About the Guy Harvey Ocean
FoundationThe Guy Harvey Ocean Foundation (GHOF) conducts
scientific research and hosts educational programs aimed at
conserving the marine environment. The GHOF also funds affiliated
researchers working to better understand our ocean ecosystem and
educators helping to foster the next era of marine
conservationists. The GHOF will help ensure that future generations
can enjoy and benefit from a properly balanced ocean ecosystem.
About Perry Ellis International Perry Ellis
International, Inc. is a leading designer, distributor and licensor
of a broad line of high quality men's and women's apparel,
accessories and fragrances. The Company's collection of dress and
casual shirts, golf sportswear, sweaters, dress pants, casual pants
and shorts, jeans wear, active wear, dresses and men's and women's
swimwear is available through all major levels of retail
distribution. The Company, through its wholly owned subsidiaries,
owns a portfolio of nationally and internationally recognized
brands, including: Perry Ellis®, Original Penguin® by Munsingwear®,
Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®,
Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and
Farah®. The Company enhances its roster of brands by
licensing trademarks from third parties, including: Nike® and Jag®
for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf
apparel. Additional information on the Company is available
at http://www.pery.com.
Media Contact:Lorraine MediciSVP
Marketing/Communications305-873-1209Lorraine.medici@pery.com
Maria Pierson
Carlos
Goycochea
Pierson Grant Public
Relations
954-776-1999, ext.
239
mpierson@piersongrant.comcgoycochea@piersongrant.com
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