Rubicon Project Teams Up with the Ad Council to Distribute Public Service Advertisements
September 28 2017 - 9:00AM
Rubicon Project (NYSE:RUBI), the Global Exchange for advertising,
and the Ad Council, a non-profit organization that powers the pro
bono efforts of the media, advertising and communication industries
for social causes, today announced a collaboration through which
Rubicon Project will donate unsold advertising inventory to the Ad
Council’s national public service campaigns. The agreement will
serve as a milestone for the Public Service Announcement (PSA) arm
of Rubicon Project’s “Changing Advertising for Good” initiative.
As a direct result of today’s announcement, Ad Council campaigns
will have the opportunity to have their ads seen by approximately 1
billion consumers free of charge thanks to Rubicon Project’s
reach.
“At Rubicon Project, we believe we have an opportunity and an
obligation to use our scale and reach to help non-profit
organizations and charities reach those that need them most,” said
Michael Barrett, President and CEO of Rubicon Project. “The Ad
Council has given a voice to many incredible causes through some of
the most impactful campaigns of the last 75 years. We are excited
to work with the Ad Council as we give back to our community in
such a powerful way.”
“Rubicon Project has a long history of using their technology to
support charitable causes,” said Beth Ellard, Head of Business
Development & Innovation, Ad Council. “We’re thrilled to extend
the reach and impact of our campaigns through Rubicon Project’s
support.”
About Rubicon ProjectFounded in 2007, Rubicon
Project is one of the world’s largest advertising exchanges. The
company helps websites and apps thrive by giving them tools and
expertise to sell ads easily and safely. In addition, the world's
leading agencies and brands rely on Rubicon Project’s technology to
execute billions of advertising transactions each month. Rubicon
Project is an independent, publicly traded company (NYSE:RUBI)
headquartered in Los Angeles, California.
The Ad Council The Ad Council brings together
the most creative minds in advertising and media to address
the most worthy causes. Its innovative, pro bono social good
campaigns raise awareness. They inspire action. They save lives. To
learn more, visit www.adcouncil.org, follow the Ad Council’s
communities on Facebook and Twitter, and view the creative
on YouTube.
Contact
For Rubicon ProjectEric
Bonach310-207-0272press@rubiconproject.com
For Ad CouncilBeth
Ellard212-984-1901bellard@adcouncil.org
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