Packed with Innovative Features Including a Super Retina
Display, TrueDepth Camera System, Face ID & A11 Bionic Chip
with Neural Engine
Apple® today announced iPhone® X, the future of the smartphone,
in a gorgeous all-glass design with a beautiful 5.8-inch Super
Retina™ display, A11 Bionic chip, wireless charging and an improved
rear camera with dual optical image stabilization. iPhone X
delivers an innovative and secure new way for customers to unlock,
authenticate and pay using Face ID®, enabled by the new TrueDepth™
camera. iPhone X will be available for pre-order beginning Friday,
October 27 in more than 55 countries and territories, and in stores
beginning Friday, November 3.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170912006642/en/
The future is here: iPhone X. (Photo:
Business Wire)
“For more than a decade, our intention has been to create an
iPhone that is all display. The iPhone X is the realization of
that vision,” said Jony Ive, Apple’s chief design officer. “With
the introduction of iPhone ten years ago, we revolutionized
the mobile phone with Multi-Touch. iPhone X marks a new era for
iPhone — one in which the device disappears into
the experience.”
“iPhone X is the future of the smartphone. It is packed with
incredible new technologies, like the innovative TrueDepth camera
system, beautiful Super Retina display and super fast A11 Bionic
chip with neural engine,” said Philip Schiller, Apple’s senior vice
president of Worldwide Marketing. “iPhone X enables fluid new user
experiences — from unlocking your iPhone with Face ID, to playing
immersive AR games, to sharing Animoji in Messages — it is the
beginning of the next ten years for iPhone.”
Gorgeous All-Screen Design
iPhone X introduces a revolutionary design with a stunning
all-screen display that precisely follows the curve of the device,
clear to the elegantly rounded corners. The all-glass front and
back feature the most durable glass ever in a smartphone in silver
or space gray, while a highly polished, surgical-grade stainless
steel band seamlessly wraps around and reinforces iPhone X. A
seven-layer color process allows for precise color hues and opacity
on the glass finish, and a reflective optical layer enhances the
rich colors, making the design as elegant as it is durable, while
maintaining water and dust resistance.1
Remarkable Super Retina Display
The beautiful 5.8-inch Super Retina display2 is the first
OLED panel that rises to the standards of iPhone, with stunning
colors, true blacks, a million-to-one contrast ratio and wide color
support with the best system-wide color management in a smartphone.
The HDR display supports Dolby Vision and HDR10, which together
make photo and video content look even more amazing. The addition
of True Tone® dynamically adjusts the white balance of the display
to match the surrounding light for a more natural, paper-like
viewing experience.
iOS 11 is redesigned to take full advantage of the Super Retina
display and replaces the Home button with fast and fluid gestures,
allowing customers to naturally and intuitively navigate iPhone X.
Simply swipe up from the bottom to go home from anywhere.
Face ID, a Powerful & Secure Authentication
System
Face ID revolutionizes authentication on iPhone X, using a
state-of-the-art TrueDepth camera system made up of a dot
projector, infrared camera and flood illuminator, and is powered by
A11 Bionic to accurately map and recognize a face. These advanced
depth-sensing technologies work together to securely unlock iPhone,
enable Apple Pay®, gain access to secure apps and many more new
features.
Face ID projects more than 30,000 invisible IR dots. The IR
image and dot pattern are pushed through neural networks to create
a mathematical model of your face and send the data to the secure
enclave to confirm a match, while adapting to physical changes in
appearance over time. All saved facial information is protected by
the secure enclave to keep data extremely secure, while all of the
processing is done on-device and not in the cloud to protect user
privacy. Face ID only unlocks iPhone X when customers look at it
and is designed to prevent spoofing by photos or masks.
Reinvented Front & Back Cameras Featuring Portrait
Lighting
The new 7-megapixel TrueDepth camera that enables Face ID
features wide color capture, auto image stabilization and precise
exposure control, and brings Portrait mode to the front camera for
stunning selfies with a depth-of-field effect.
iPhone X also features a redesigned dual 12-megapixel rear
camera system with dual optical image stabilization. The ƒ/1.8
aperture on the wide-angle camera joins an improved ƒ/2.4 aperture
on the telephoto camera for better photos and videos. A new color
filter, deeper pixels and an improved Apple-designed image signal
processor delivers advanced pixel processing, wide color capture,
faster autofocus in low light and better HDR photos. A new quad LED
True Tone Flash offers twice the uniformity of light and includes
Slow Sync, resulting in more uniformly lit backgrounds and
foregrounds.
The cameras on iPhone X are custom tuned for the ultimate AR
experience. Each camera is individually calibrated, with new
gyroscopes and accelerometers for accurate motion tracking. The A11
Bionic CPU handles world tracking, scene recognition and the GPU
enables incredible graphics at 60fps, while the image signal
processor does real-time lighting estimation. With ARKit, iOS
developers can take advantage of the TrueDepth camera and the rear
cameras to create games and apps offering fantastically immersive
and fluid experiences that go far beyond the screen.
The new camera also delivers the highest quality video capture
ever in a smartphone, with better video stabilization, 4K video up
to 60fps and 1080p slo-mo up to 240fps. The Apple-designed video
encoder provides real-time image and motion analysis for optimal
quality video.
Portrait mode with Portrait Lighting on both the front and rear
cameras brings dramatic studio lighting effects to iPhone and
allows customers to capture stunning portraits with a shallow
depth-of-field effect in five different lighting styles. 3
With iOS 11, iPhone X supports HEIF and HEVC for up to two times
compression and storage for twice the photos and videos.
Animoji Brings Emoji to Life
The TrueDepth camera brings emoji to life in a fun new way with
Animoji. Working with A11 Bionic, the TrueDepth camera captures and
analyzes over 50 different facial muscle movements, then animates
those expressions in a dozen different Animoji, including a panda,
unicorn and robot. Available as an iMessage app pre-installed
on iPhone X, customers can record and send Animoji messages with
their voice that can smile, frown and more.
Introducing A11 Bionic
A11 Bionic, the most powerful and smartest chip ever in a
smartphone, features a six-core CPU design with two
performance cores that are 25 percent faster and four efficiency
cores that are 70 percent faster than the A10 Fusion, offering
industry-leading performance and energy efficiency. A new,
second-generation performance controller can harness all six cores
simultaneously, delivering up to 70 percent greater performance for
multi-threaded workloads, giving customers more power while lasting
two hours longer than iPhone 7. A11 Bionic also integrates an
Apple-designed GPU with a three-core design that delivers up to 30
percent faster graphics performance than the previous generation.
All this power enables incredible new machine learning, AR apps and
immersive 3D games.
The new A11 Bionic neural engine is a dual-core design and
performs up to 600 billion operations per second for real-time
processing. A11 Bionic neural engine is designed for specific
machine learning algorithms and enables Face ID, Animoji and other
features.
Designed for a Wireless Future
The glass back design enables a world-class wireless charging
solution. Wireless charging works with the established Qi
ecosystem, including two new wireless charging mats from Belkin
and mophie,
available from Apple.com and Apple Stores.
Apple gave a sneak peek of AirPower™, an Apple-designed wireless
charging accessory coming in 2018, which offers a generous active
charging area that will allow iPhone 8, iPhone 8 Plus or iPhone X
customers to simultaneously charge up to three devices, including
Apple Watch Series 3 and a new optional wireless charging case for
AirPods®.
Pricing & Availability
• iPhone X will be available in silver and space gray in 64GB
and 256GB models starting at $999 (US) from Apple.com and Apple
Stores and is also available through Apple Authorized Resellers and
carriers (prices may vary).
• Through Apple’s iPhone Upgrade Program, customers in the
US can get iPhone X, with the protection of AppleCare+, choose
their carrier (no multiyear service contract
required) and have the opportunity to upgrade to a new iPhone
every year. The iPhone Upgrade Program is available for iPhone X
at Apple.com and Apple Stores in the US with monthly
payments starting at $49.91. 4
• Customers will be able to order iPhone X beginning Friday, October 27, with availability
beginning Friday, November 3, in
Andorra, Australia, Austria, Bahrain, Belgium, Bulgaria, Canada,
China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland,
France, Germany, Greece, Greenland, Guernsey, Hong Kong, Hungary,
Iceland, India, Ireland, Isle of Man, Italy, Japan, Jersey, Kuwait,
Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Mexico,
Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto
Rico, Qatar, Romania, Russia, Saudi Arabia, Singapore, Slovakia,
Slovenia, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, the US
and US Virgin Islands.
• Apple-designed accessories including leather and silicone
cases in a range of colors will be available starting at $35 (US),
while a new iPhone X Leather Folio will be available for $99 (US).
Lightning® Docks in color-matching metallic finishes will also be
available for $49 (US), prices may vary.
• Every customer who buys iPhone X from Apple will be offered
free Personal Setup in-store or online to help them customize their
iPhone by setting up email, showing them new apps from the App
Store® and more. 5
• Anyone who wants to start with the basics or go further with
iPhone X or iOS 11 can sign up for free Today at Apple sessions at
apple.com/today.
1 iPhone X is splash, water and dust resistant, and was tested
under controlled laboratory conditions with a rating of IP67 under
IEC standard 60529. Splash, water and dust resistance are not
permanent conditions, and resistance might decrease as a result of
normal wear. Do not attempt to charge a wet iPhone; refer to the
user guide for cleaning and drying instructions. Liquid damage not
covered under warranty.
2 The iPhone X display has rounded corners that follow a
beautiful curved design, and these corners are within a standard
rectangle. When measured as a standard rectangular shape, the
screen is 5.85 inches diagonally (actual viewable area is
less).
3 Portrait Lighting launches in beta.
4 Based on a 24-month installment loan; full terms and
conditions apply.
5 In most countries.
iPhone X has not been authorized as required by the rules of the
Federal Communications Commission. This device is not, and may not
be, offered for sale or lease, or sold or leased, until
authorization is obtained.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, macOS, watchOS and tvOS —
provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s more than 100,000 employees
are dedicated to making the best products on earth, and to leaving
the world better than we found it.
NOTE TO EDITORS: For additional information, visit Apple
Newsroom (www.apple.com/newsroom), or call Apple’s Media Helpline
at (408) 974-2042.
© 2017 Apple Inc. All rights reserved. Apple, the Apple logo,
iPhone, Super Retina, Face ID, TrueDepth, True Tone, Apple Pay,
AirPower, AirPods, Apple Store, Lightning and App Store are
trademarks of Apple. Other company and product names may be
trademarks of their respective owners.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170912006642/en/
AppleAlex Kirschner, 408-974-2479alexkirschner@apple.comMichele
Wyman, 669-276-1208michele_wyman@apple.com
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