AUSTIN, Texas, Aug. 29, 2017 /PRNewswire/ -- Wide Open
Media Group, the leading digital media publisher dedicated to the
Heartland of America, along with presenting launch sponsor Polaris,
has officially announced its newest content publishing venture,
WideOpenRoads.com.
The site is delivering authentic automotive news, information,
and entertainment to the expansive online audience of car lovers,
truck owners, ATV riders, and fans of just about anything with an
engine that runs on wheels.
Officially launched on August 23,
2017, the site has already gained notoriety and a loyal
following thanks to the recognition of Polaris and the reach of the
Wide Open Media network, which includes four other established
sites with a web audience of 12 million monthly readers, and a
reach of nearly 80 million Heartland consumers through numerous
social pages and influencers. Wide Open Roads was the next step in
relaying their expertise and information to their followers.
"We thought long and hard about the next vertical we wanted to
launch in our constantly growing network, and Wide Open Roads was
high on the list throughout the process," said Denis O'Dwyer, CEO of Wide Open Media Group.
"Cars and trucks, they just make sense on every level. People talk
about a new 'carless generation,' but nearly every member of the
crowd Wide Open Media speaks to drives a car, or thinks about their
truck, or saves their money for an ATV. It was the Heartland's
inherent draw to the back trails, dirt roads, and long stretches of
highway that made this the smart choice."
As the presenting launch sponsor, Polaris will be the exclusive
off-road vehicle partner and help bring WideOpenRoads.com into the
forefront of the off-road content arena. The presence and influence
of Polaris, a true global leader in the powersports market, will be
seen and felt throughout the content, social channels, and
published media.
"For more than 30 years, Polaris off-road vehicles have been
synonymous with adventure, innovation and fueling the passion of
riders, workers and outdoor enthusiasts," said Kyle Duea, Vice President of Marketing, Polaris.
"So it was a natural fit for us to partner with one of the leading
online voices dedicated to the Heartland of America as they launch
Wide Open Roads."
rEvolution, the Chicago-based
sports marketing and media agency, is media agency of record for
the off-road vehicles division of Polaris Industries.
Wide Open Roads is actively growing its contributor team and
expanding its reach, and can be found via the web, on Facebook,
Twitter, Pinterest, and Instagram.
About Wide Open Media Group
Headquartered in Austin, Texas,
Wide Open Media is the nation's leading independent publisher
focused on the 177 million Heartland Consumers and their passions.
The media company connects over 12 million users with unique and
engaging digital content, giving readers the latest news,
information, and entertainment combined with the ability to share
it with the world. Wide Open Media's growing Heartland media
network includes Wide Open Spaces, the nation's leading hunting,
fishing, and outdoors site, as well as Wide Open Country, the
fastest growing country music and lifestyle destination on the web.
Wide Open Pets and Wide Open Eats are capturing the attention of
animal lovers and foodies, two huge segments of the Heartland
demographic. Together the websites, and Wide Open Media as a
company, are dedicated to providing top quality news, information
and entertainment to delight and serve the Heartland community.
About Polaris
Polaris Industries Inc. (NYSE: PII) is a global powersports
leader that has been fueling the passion of riders, workers and
outdoor enthusiasts for more than 60 years. With annual 2016 sales
of $4.5 billion, Polaris' innovative,
high-quality product line-up includes the RANGER®, RZR® and Polaris
GENERAL™ side-by-side off-road vehicles; the Sportsman® and Polaris
ACE® all-terrain off-road vehicles; Indian Motorcycle® midsize and
heavyweight motorcycles; Slingshot® moto-roadsters; and Polaris
RMK®, INDY®, Switchback® and RUSH® snowmobiles. Polaris enhances
the riding experience with parts, garments and accessories, along
with a growing aftermarket portfolio, including Transamerican Auto
Parts. Polaris' presence in adjacent markets globally include
military and commercial off-road vehicles, quadricycles, and
electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100
countries across the globe. Visit www.polaris.com for more
information.
Press Contact:
Kevin Stevens
kstevens@wideopenmediagroup.com
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SOURCE Wide Open Media Group