The new bedding collection, created for Macy’s,
available now on macys.com, launches in 100 stores on September
15
Today, Macy’s (NYSE:M) and Lucky Brand announced the launch of
Lucky Brand Home, a new bedding collection created for Macy’s. The
line offers a full range of duvet covers, comforters, hand-crafted
quilts, sheet sets, throws and decorative pillows in a relaxed and
free-spirited aesthetic, available now on macys.com and in 100
Macy’s stores beginning Sept. 15, 2017.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170824005779/en/
Lucky Brand Home, a new bedding
collection created for Macy’s, is available on macys.com and in
select Macy’s stores in September. (Photo: Business Wire)
“In collaboration with the Lucky Brand design team, we focused
on the idea of effortless style and vintage textiles, while also
keeping in mind the tradition and aesthetic of the heritage
collection,” said Roberson Keffer, vice president and Home fashion
director for Macy’s. “We are particularly proud of the
craftsmanship behind the line. From tassel details in the throws to
the intricate embroideries of our quilts, Lucky Brand Home looks
beautiful in any space, but is also easy to care for and
style.”
The collection will launch with five top-of-bed offerings, each
as three-piece sets that include a duvet cover or comforter and two
shams. The bedding ranges from rich, indigo hues in the Sienna set
to the neutral tones of Ventura Waffle and Santa Fe Stripe.
Designed to layer seamlessly, Lucky Brand Home also features 100
percent cotton quilts, throws and coverlets, and decorative pillows
distinct with texture that are crafted in a range of
techniques.
With a rich history beginning in Southern California in 1990,
Lucky Brand embodies the authentic, all-American spirit, grounded
in vintage-inspired denim. Now, with the introduction of home, the
Los Angeles-native company has become a true lifestyle brand,
offering the customer a piece of the SoCal experience from their
wardrobe to their bedroom.
"We are very proud of our collaboration with Macy's and the
creation of the first home collection for our brand. The new
collection is rooted in our brand heritage and the West Coast
casual lifestyle. The line is beautiful, the style is highly
differentiated and the quality of every product is amazing. The
Macy's team, working closely with our design team, has done an
incredible job in bringing the vision of a Lucky Brand Home
Collection to life with impeccable taste and great authenticity. We
see this launch as an important brand extension of our product
offering to support the active lifestyle of our customers."
Ranging from $80 to $330, Lucky Brand Home is available
now at macys.com/LuckyBrand and LuckyBrand.com. Product will
be introduced in 100 Macy’s stores beginning Sept. 15, 2017.
About Macy’s
Macy's, the largest retail brand of Macy's,
Inc. delivers fashion and affordable luxury to customers at
approximately 670 locations in 45 states, the District of
Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations
through its leading online store at macys.com. Via its stores,
e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments
including the most desired family of exclusive and fashion brands
for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks and the
Macy’s Thanksgiving Day Parade, as well as spectacular fashion
shows, culinary events, flower shows and celebrity
appearances. Macy's flagship stores – including Herald
Square in New York City, Union
Square in San Francisco, State
Street in Chicago, and Dadeland
in Miami and South Coast Plaza in
southern California – are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by
supporting local and national charities giving more than $54
million each year, plus 180,000 hours of volunteer service, to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About Lucky Brand
Staying true to the rich heritage – and authentic, all-American
spirit – of denim, Lucky Brand began crafting great-fitting,
vintage-inspired jeans in Los Angeles in 1990. We gave them their
distinctively Lucky look by literally putting them through the
wringer – ripping, fraying, sanding, patching and washing by hand –
to give them true character and soul. Then, we added authentic
hardware, personalized touches and playful details, and an American
legend was born.
Our jeans are made for the free-thinker, the artist, the
dreamer; they’re made to dance, work, run, jump, and play (just
like you). Our inspiration doesn’t just come from the rugged
workwear of denim pioneers, but from the free spirit and laid-back
lifestyle of our Southern California roots. We find inspiration
everywhere, from the secluded outlooks of Big Sur, to the
old-school tattoo parlors of Venice and the beautiful beaches of
Malibu. We reference music, art and photography — old and new — to
create truly unique pieces that you’ll wear over and over
again.
Lucky Brand locations can be found all over North America – 251
stores (and counting) — as well as in select department stores, and
online at LuckyBrand.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170824005779/en/
Macy’s Media RelationsJulie Strider,
646-429-5213julie.strider@macys.com
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