Guest feedback inspires Tims to deliver a
darker, richer Dark Roast Coffee
OAKVILLE, ON, March 7, 2017 /CNW/ - Today, Tim Hortons announced the introduction of a
darker, richer Dark Roast coffee, now available in Restaurants
across Canada, inspired by Guest feedback. Launched in 2014, Dark
Roast was the first introduction of a new blend to Tim Hortons in over 50 years.
"Our Dark Roast has come back stronger, and we encourage our
Guests to come and taste the difference for themselves," said
Sami Siddiqui, President
Tim Hortons Canada. "We are
confident that current Dark Roast drinkers and new guests alike
will enjoy our darker, richer roast."
The Dark Roast blend features premium 100 per cent Arabica
beans, sourced from world renowned coffee regions.
"This darker blend features subtle hints of cocoa and earthy
tones," said Kevin West, Head of
Coffee Operations for Tim Hortons,
"The beans are roasted longer to deliver a darker, richer taste
with a delightfully smooth finish."
Darker & Richer: Because of you
Guests spoke and
Tim Hortons listened, so it's
natural that Canadians across the country will play an important
role in the launch. Throughout the campaign, Tims will feature real
feedback from Guests and invite them back to give the Dark Roast a
try. Tim Hortons will feature select
tweets in its TV commercial that will be updated throughout the
campaign. For a limited time, select tweets also have the chance to
appear in a #TimsDark digital billboard advertisement at
Yonge and Dundas Square, in Toronto,
Ontario.
Guests can share their feedback on social media, and for the
chance to be featured in the TV campaign, by using hashtag
#TimsDark via the following channels: Twitter
(@TimHortons), Facebook (facebook.com/TimHortons) and
Instagram (@TimHortons)
For more information on the richer, darker Dark Roast, please
visit: www.TimsDark.com
About TIM HORTONS®
TIM HORTONS® is one of North America's largest restaurant chains
operating in the quick service segment. Founded as a single
location in Canada in 1964, TIM
HORTONS® appeals to a broad range of consumer tastes, with a menu
that includes premium coffee, hot and cold specialty drinks
(including lattes, cappuccinos and espresso shots), specialty teas
and fruit smoothies, freshly baked goods, grilled Panini and
classic sandwiches, wraps, soups, prepared foods and other food
products. As of December 31, 2016,
TIM HORTONS® had more than 4,600 system-wide restaurants located in
Canada, the United States and the Middle East. The TIM HORTONS® brand is owned
by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the
world's largest quick service restaurant companies with more than
$24 billion in system sales and over
20,000 restaurants. To learn more about the TIM HORTONS® brand,
please visit the TIM HORTONS® brand website at www.timhortons.com
or follow us on Facebook, Twitter and Instagram.
About Restaurant Brands International Inc.
Restaurant
Brands International Inc. ("RBI") is one of the world's largest
quick service restaurant companies with more than $24 billion in system-wide sales and over 20,000
restaurants in more than 100 countries and U.S. territories. RBI
owns two of the world's most prominent and iconic quick service
restaurant brands – TIM HORTONS® and BURGER KING®. These
independently operated brands have been serving their respective
guests, franchisees and communities for over 50 years. To learn
more about RBI, please visit the company's website at
www.rbi.com.
SOURCE Tim Hortons