MIAMI, Oct. 8, 2024
/PRNewswire/ -- BODEN Agency, an independent, minority- and
female-owned, Hispanic+ communications agency, recently named a
six-time "Agency of the Year," has been appointed by Microsoft as
the Public Relations Agency of Record partnering with the company's
Multicultural Communications team. In this pivotal partnership and
through culturally resonant, mission-driven communications, BODEN
will help Microsoft continue its journey toward fostering
meaningful connections with the U.S. Hispanic community, one of the
most influential and rapidly growing cohorts in the U.S.
"We're thrilled to partner with BODEN Agency to evolve our
communications strategies with this pivotal audience. Our intention
is to more closely connect Microsoft's mission of empowering
everyone on the planet to achieve more, with the needs of the
Hispanic community in the U.S.," said Amanda O'Neal, Senior Director, Multicultural
and Social Media Communications, Microsoft. "As our strategic
communications partner, BODEN's concentrated, sustained, and
culture-first approach will expand our strategic storytelling to
bring the community closer to the latest technology, including
AI."
"We are honored to be selected as Microsoft's partner to support
them across all efforts to engage with today's Hispanic audience,"
said Natalie Boden, CEO and Founder
of BODEN Agency. "Microsoft's commitment to our community is
commendable. We're thrilled to be their partner on their continued
journey to identify ways to build trust in a way that keeps
Microsoft at the forefront of culture."
BODEN will support Microsoft's Multicultural Communications team
in the areas of earned media relations, creator engagement and
digital content development, while executing the company's
long-term communications strategy focused on building Microsoft's
brand affinity with the Hispanic community. Under the new
partnership, BODEN will also focus on enhancing the digital
presence and reach of Conexiones, Microsoft's storytelling hub,
developed to inform and inspire the community, while bringing forth
new strategic partnerships to build authentic connections with key
audiences.
ABOUT BODEN
BODEN is an award-winning Hispanic+
communications powerhouse, making an impact for brands embracing
the changing face of culture. With a team of culture-fluid
trailblazers, BODEN turns culture into impact to future-proof
brands. This approach has drawn the attention of some of the most
iconic brands in the world. Recently named a six-time "Agency of
the Year," BODEN is proudly independent, minority- and
female-owned. For more information, please visit
bodenagency.com.
ABOUT MICROSOFT
Microsoft (Nasdaq "MSFT" @microsoft)
creates platforms and tools powered by AI to deliver innovative
solutions that meet the evolving needs of our customers. The
technology company is committed to making AI available broadly and
doing so responsibly, with a mission to empower every person and
every organization on the planet to achieve more.
Contact:
Shantal Gonzalez
shantal@bodenagency.com
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SOURCE BODEN Agency