Kindbody Partners with theSkimm's Research
Agency, SKM Insights, on The State of Women and Fertility
Healthcare Survey
NEW
YORK, Sept. 10, 2024 /PRNewswire/ -- Kindbody,
the leading national fertility clinic network and global
family-building benefits provider for employers, today announced
the launch of its #KeepDoorsOpen Campaign. This new initiative
shines a spotlight on the importance of accessible reproductive
healthcare and calls on companies and individuals to speak up and
support equitable family building. The company also announced it
has partnered with theSkimm's in-house research agency SKM
Insights, dedicated to understanding and serving women, on a
State of Women and Fertility Healthcare survey and report.
The survey will uncover how access to fertility healthcare is
shaping women's approach to the 2024 election.
Kindbody kicked off the campaign today with a social media
campaign and microsite, www.kindbody.com/keep-doors-open, with
information about how companies and individuals can get involved
and speak up about accessible reproductive healthcare and family
building.
Infertility is a global health issue that affects one in six
people worldwide, according to the World Health Organization.
Despite growing demand for family-building services like in vitro
fertilization (IVF), access to these services is a serious issue.
"Infertility is widespread, more common than diseases like cancer
or diabetes. It does not discriminate, affecting people of every
age, race, sex, sexual orientation, gender identity, geography, and
political ideology," said Dr. Roohi
Jeelani, Reproductive Endocrinologist and Infertility
Specialist (REI) and Chief Growth Officer at Kindbody. "We believe
the path to parenthood is a deeply personal decision that should be
made by families, not politicians. It is our hope that this
campaign will lead to an open dialogue about access to family
building services, like IVF, that will keep the doors open for
those who desperately need it."
The Kindbody survey deployed by SKM Insights will explore
women's and families' perspectives on fertility healthcare in the
lead-up to the election, and how these views might impact their
voting decisions in November. The findings will be released in the
State of Women and Fertility Healthcare Report in
October 2024.
About Kindbody
Kindbody is the leading national fertility clinic network and
global family-building benefits provider for employers offering the
full spectrum of reproductive care from preconception to postpartum
through menopause. Kindbody is the trusted fertility benefits
provider for 121 leading employers, covering 3.1 million lives.
Many thousands more receive their fertility care directly from
Kindbody throughout the country at signature clinics, mobile
clinics, and partner clinics. As the fertility benefits provider,
technology platform, and direct provider of care, Kindbody delivers
a seamless, integrated experience with superior health outcomes at
lower cost, making fertility care more affordable and accessible
for all. Kindbody has raised $315
million in debt and equity funding from leading investors
including Perceptive Advisors, JP Morgan Chase's Morgan Health, GV
(formerly Google Ventures), RRE Ventures, Claritas Health Ventures,
Rock Springs Capital, Distributed Ventures, Whatif Ventures and TQ
Ventures. Visit www.kindbody.com. and follow us on Instagram, X,
and Linkedin.
About SKM Insights
SKM Insights is theSkimm's premiere research and creative agency
uncovering women's attitudes, behaviors, and aspirations. With 12
years of expertise from theSkimm, SKM Insights helps businesses
understand and engage with women more effectively, driving
impactful strategies that resonate with this powerful demographic.
The research agency addresses the critical data gap that often
overlooks women's unique experiences and needs who historically
have been invisible in the numbers that shape our world. Despite
influencing 70% of all consumer spending and driving over 80% of
purchases, women have been historically underrepresented in key
data, affecting areas from car safety to medicine and economic
reporting. SKM Insights is committed to closing this gender data
gap; to understand the state of women today, in pursuit of a better
state of women tomorrow. For more information, visit
skmlab.theskimm.com.
Contact:
Margaret Ryan
Kindbody
press@kindbody.com
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SOURCE Kindbody