InvestigateTV+ Grows Clearances for 2024 – 2025 Season
September 04 2024 - 12:00PM
Gray Media (NYSE: GTN) today announced that InvestigateTV+, its
award-winning 30-minute news magazine, is now cleared on weekends
in 67% of the U.S for the 2024 – 2025 season. The
weekday edition of the program is also expanding its reach to 46%
of the U.S. this fall. InvestigateTV+ and InvestigateTV+ Weekend
will launch their new seasons the week of September 9th.
InvestigateTV+ Weekend, formerly known as InvestigateTV, is
entering its fourth season. It launched in all 113 Gray markets in
2021 and started expanding into non-Gray markets for the 2023 –
2024 season. New markets adding the program this fall
include New York City, Chicago, Philadelphia, Dallas-Ft. Worth, San
Francisco, Tampa-St. Petersburg. Seattle-Tacoma, Detroit, Miami,
Sacramento, and Raleigh-Durham.
InvestigateTV+ started a weekday edition in September 2023 in
all 113 Gray markets. In its second season,
InvestigateTV+ will air weekdays in 13 additional non-Gray markets,
including Chicago, Boston, Detroit, and Indianapolis.
“The InvestigateTV+ program has grown consistently thanks to the
power of Gray’s top-rated stations,” Gray’s Chief Operating Officer
Sandy Breland said. “With this growing footprint, we
can deliver impactful information to even more viewers.”
The weekday edition of InvestigateTV+ grew 9% in Adults 18+
impressions from September 2023 to May 2024, according to
Nielsen. Over the same months, the weekend show, in its third
season, grew Adults 18+ impressions by 8%, per Nielsen.
“Our ratings momentum proves the audience is hungry for this
type of content and the team is excited to extend our reach and
help more people through investigative stories and solutions,” said
Lee Zurik, Gray’s Senior Vice President, News Strategy and
Innovation.
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in
Atlanta, Georgia, formally known as Gray Television, Inc. The
company is the nation’s largest owner of top-rated local television
stations and digital assets serving 113 television markets that
collectively reach approximately 36 percent of US television
households. The portfolio includes 77 markets with the top-rated
television station and 100 markets with the first and/or second
highest rated television station, as well as the largest Telemundo
Affiliate group with 43 markets totaling nearly 1.5 million
Hispanic TV Households. The company also owns Gray Digital
Media, a full-service digital agency offering national and local
clients digital marketing strategies with the most advanced digital
products and services. Gray’s additional media properties
include video production companies Raycom Sports, Tupelo Media
Group, and PowerNation Studios, and studio production facilities
Assembly Atlanta and Third Rail Studios. Gray owns a majority
interest in Swirl Films. For more information, please visit
www.graymedia.com.
Gray Contact:
Sandy Breland, Executive Vice President, Chief
Operating Officer, 404-266-8333