Innovative Partnership Delivers Record-Breaking Visuals for
Adele's Groundbreaking Munich Residency
BIRMINGHAM, United Kingdom,
Aug. 30, 2024 /PRNewswire/ -- Adele's
highly anticipated residency in Munich,
Germany, has not only pushed the boundaries of live
entertainment but has also officially broken records. Solotech is
proud to have been the official video supplier for the GUINNESS
WORLD RECORDS® achievement of the Largest Continuous Outdoor
LED Screen (temporary), a groundbreaking feat in live event
production.
The screen is the largest of its kind ever deployed for a
temporary live event. This monumental installation provides an
unparalleled visual experience for the audience and artist,
enhancing the performance's overall impact.
"It is an immense honour to present the iconic Adele with this
GUINNESS WORLD RECORDS™ title. While Adele is no stranger to
holding multiple records for her music, this achievement stands
apart, celebrating her remarkable vision for the 'Adele in
Munich' residency. It reflects the
extraordinary experience she meticulously crafted for her fans.
I was intrigued to see how such an expansive and seamless screen
would be utilised during the concert. The bespoke visual effects,
tailored to each song, truly elevated the performance adding an
undeniable 'wow' factor. It was a perfect complement to the
unparalleled artistry of Adele. She is OFFICIALLY AMAZING™." -
Joanne Brent, Official Adjudicator,
Guinness World Records.
Mickey Curbishley, President of
Solotech's Live Productions Division, USA, UK, remarked on the team's success: "I am
immensely proud of our global Solotech video team for this
extraordinary achievement. Growing up, the GUINNESS WORLD
RECORDS® book was such a big part of my childhood—I'd get the
book every year, and it was always amazing to see what could be
accomplished. To now see our team being part of this world record
is staggering and something to truly celebrate. It's a privilege to
see the accomplishment of the whole of our global operations team
be recognized."
The collaboration between Adele, her production team and
Solotech highlights the importance of technological advancements in
the entertainment industry. As artists like Adele continue to push
creative boundaries, companies like Solotech and the other premium
providers involved in this project play a crucial role in bringing
these visions to life.
"This Munich residency is unlike anything that has ever been
done before. There was no template, no comparison—only
possibilities. What makes this show groundbreaking isn't just the
scale of the record-breaking LED screen, but the innovative
thinking that made it possible. This production redefines how live
entertainment can be experienced. Working alongside Adele's
visionary team and all the other top-tier suppliers, we were able
to push beyond the limits of what anyone thought was possible. It's
this spirit of collaboration and innovation that made the
GUINNESS WORLD RECORDS® for the Largest Outdoor LED Screen
achievable. I want to extend my congratulations to everyone
involved and the entire crew who made this achievement a reality."
– Ian "Woody" Woodall, Solotech's Director of Global Touring and
Special Projects.
media@solotech.com
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