AUDIENCEX and Human Forge Strategic Alliance to Deliver Performance-Driven Creative Advertising Solutions for Marketers.
August 27 2024 - 11:45AM
AUDIENCEX, the AI-enabled digital advertising partner built to
optimize campaign performance for brands and agencies, has
announced a strategic alliance with Human, an award-winning
creative agency whose work moves hearts and minds for its brand
clients. Together, both companies aim to redefine the landscape of
digital advertising by unifying omnichannel data-powered media with
creative solutions that leverage the impact of emotion-driven
storytelling to engage and convert audiences and drive measurable
results.
Human's commitment to building campaigns around
empathy-led storylines, culture-shaping creativity, and strategic
problem-solving aligns perfectly with AUDIENCEX's mission to
redefine the landscape of digital advertising by harnessing the
power of emergent technology, creativity, and data. By combining
Human's unique approach to brand and performance creative with
AUDIENCEX's AI-powered data science solutions, their relationship
is poised to deliver unparalleled value to brands across an array
of different verticals.
"We're thrilled to partner with Human to deliver
performance-driven creative advertising solutions that move brands
forward," said Jed Lambert, VP Sales and Partnerships at AUDIENCEX.
"In today's crowded marketplace, brands that excel in both brand
and performance marketing have a distinct competitive advantage.
They can effectively engage consumers at every stage of the
customer journey, from initial awareness to conversion and beyond,
while continuously optimizing their marketing efforts for maximum
impact and efficiency."
The first ground-breaking collaboration between
AUDIENCEX and Human is centered around a campaign for Ecovadis, an
innovative technology company that has grown to become the world’s
largest and most trusted provider of business sustainability
ratings, creating a global network of more than 130,000 rated
companies. Leveraging exceptional creative from Human with
omnichannel and full funnel media solutions from AUDIENCEX the
campaign is designed to successfully inspire and engage precisely
defined audience segments relevant to Ecovadis.
"When empathy drives creative strategy - with
our deep love for craft - the work that follows delivers powerful
campaigns for marketers, and when this is unified with the power of
data-driven omnichannel solutions, that's when we are truly at our
transformative best," said John Weiss, Co-Founder & CEO at
Human. "Through our new partnership with AUDIENCEX, we aim to
create work that not only engages but that reaches consumers
throughout the entirety of their user journey, inspiring action and
driving meaningful connections and results for our partner
brands."
Ongoing close collaboration between AUDIENCEX
and Human brings together cutting-edge technology with
transformative creativity to deliver holistic omnichannel
advertising solutions. By leveraging AUDIENCEX Intelligence (AXi),
a suite of privacy-safe, AI-powered advanced data science and
performance advertising tools, this alliance helps brands
understand and target the ideal audience for any campaign. The
suite includes custom predictive audience modeling, continuous
real-time optimization, and omnichannel data visualization and
predictive analytics tools. AXi is leveraged throughout the digital
landscape by AUDIENCEX’s expert teams with deep experience across
verticals, driving revenue growth and optimizing spend towards a
greater ROAS, at scale.
For more information about this strategic
alliance and our full range of performance-driven creative
advertising solutions, you may reach out directly to the AUDIENCEX
team or the Human team.
About AUDIENCEX
AUDIENCEX is an AI-enabled, performance-first
advertising partner built to deliver results for challenger brands
and independent agencies. Their expert teams deploy strategies that
engage the right audiences with predictive analytics, custom
algorithms, and machine learning-driven optimization to drive
scalable performance throughout the purchase funnel. Named one of
the fastest-growing companies in America by Inc., Deloitte, The
Financial Times and the Los Angeles Business Journal, AUDIENCEX is
headquartered in Los Angeles with locations in Chicago and New
York, and operates throughout North America with team members
worldwide. For more information, visit https://audiencex.com/ or
email: hello@audiencex.com.
About Human
Human provides performance marketing and brand
strategy and creative that helps businesses generate immediate
growth and long term dominance. Born in 2013, Human's mission has
been to Move the Human Race. Central to this is creating work that
moves people and brands through finding the emotional chord that
fosters a relationship between them. Coined Emotion-Centered
Design. Working with Fortune 500 partners like Nike, Purina,
Converse, Land O'Lakes to emerging brands like Good Crisp, Tequila
Enemigo, Truterra and Smartwool, Human works across all spectrums
of strategy, design, creative, production and media. For more
information, visit www.humandesign.com or email
hello@humandesign.com.
For media inquiries, please contact:media@audiencex.com
HumanPartner Contact:John
Dunningjohn.dunning@humandesign.com
New Business Contact:Lisa Wolflisa@humandesign.com