New Ad Campaign Highlights Mission-Driven
Company's Commitment to Being a "Model" of Responsible Farming
Practices
BEDMINSTER, N.J., Aug. 27,
2024 /PRNewswire/ -- Applegate Farms LLC, the makers
of the nation's leading natural and organic meat brand, today
unveiled its latest brand campaign, entitled "Model Farmer,"
showing how the brand is a model for doing things the right way.
The campaign uses humor and wordplay to underscore Applegate's
unwavering commitment to responsible farming practices and
transparency in the food industry.
"For more than 37 years, Applegate has dedicated itself to
providing consumers with high-quality, responsibly sourced meat
products," said Joe O'Connor,
President of Applegate. "This new campaign, our first to run
nationally since before the pandemic, proudly tells this story and
highlights what makes our products so unique. And what better way
to represent our brand than with a farmer? Our farmers bring our
standards to life and are the stewards of a better food
system."
The campaign features a charming "Model Farmer" who, with his
humble demeanor and rugged good looks, is often mistaken for a
fashion model. When asked if he's a model, he earnestly responds,
"I am a model…of responsible farming practices at Applegate." The
ads humorously show him and other characters, like a "model dad"
and a "model citizen," embracing their inner models while enjoying
Applegate products. The Model Farmer becomes a metaphor for the
brand itself—wholesome, humble, and committed to doing things with
the company's mission at heart.
Key Highlights of the Campaign:
- Responsible Farming Practices: Applegate supports farming
practices that prioritize the wellbeing of people, planet, and
animals, like organic & climate smart agriculture. We are also
committed to promoting regenerative agriculture, which can help
restore soil health, increase biodiversity, and sequester carbon.
In March 2024, the company announced
its goal to transition 100% of the beef sourced for its hot dogs to
be sourced from certified regenerative sources by the end of 2025,
exemplifying this commitment.
- Humane Animal Treatment: Applegate's proprietary welfare
standard, dubbed Applegate Humanely Raised, ensures products are
sourced from animals that are raised humanely, pursuant to
Applegate's standards, which includes space to engage in natural
behaviors and promote natural growth, with no antibiotics,
ever.
- Applegate Simple Ingredients: Consumers can trust that all
APPLEGATE® products are natural, meaning minimally processed with
no artificial ingredients.
- No Antibiotics Ever: Animals used in APPLEGATE® products are
never administered antibiotics or administered or fed growth
promotants of any type.
"We believe that by championing a different way to produce and
consume meat, we can help to make a positive impact on the
environment, animal welfare, and public health," said Joe Villiano, Vice President of Sales and
Marketing at Applegate. "This campaign is not just about promoting
our products or our model of doing things; it's also about
inspiring 'model behavior' in others and encouraging them to join
us as a force for good in the world around them."
The campaign features the brand's best-selling products in
videos and social media content, including: APPLEGATE NATURALS®
Oven Roasted Turkey, APPLEGATE NATURALS® SUNDAY BACON® Bacon,
APPLEGATE NATURALS® Gluten-Free Chicken Nuggets and APPLEGATE
ORGANICS® THE GREAT ORGANIC BEEF HOT DOG® Hot Dog. The campaign,
developed in collaboration with BarkleyOKRP with PHD USA coordinating media buy, will launch in
August 2024 to reach consumers
looking for convenient and crave-able meal solutions heading into
the busy back-to-school season.
The "Model Farmer" campaign marks the first creative
collaboration between Applegate and BarkleyOKRP, following the
agency's acquisition of the account in April.
"Applegate's unwavering commitment to responsible farming and
transparency perfectly aligns with our mission to create impactful
work that resonates with today's conscious consumers," said
Katy Hornaday, Chief Creative
Officer at BarkleyOKRP. "We're thrilled to help bring this vision
to life with a campaign that not only entertains but also inspires
people to rethink the way they approach food."
For more information about APPLEGATE® products and its
commitment to responsible farming practices, visit
www.applegate.com.
About Applegate Farms LLC
Founded in 1987, Applegate Farms, LLC produces high-quality
natural and organic hot dogs, bacon, sausages, deli meats, cheese
and frozen products. Our products are made without GMO ingredients,
and we source from farms where animals are treated with care and
respect, pursuant to our Applegate Humanely Raised guidelines, and
are allowed to grow at their natural rate, all part of our mission
– Changing The Meat We Eat®.
Natural can mean many things, but to Applegate natural means our
food is:
- From animals Applegate Humanely Raised without antibiotics,
added hormones or growth promotants
- From animals fed a vegetarian or pasture-centered diet (our
beef is 100 percent grass-fed)
- Free of added chemical nitrites, nitrates or phosphates
- Free of artificial ingredients or preservatives
Applegate became a stand-alone subsidiary of Hormel Foods in
July 2015. For more information about
our products, visit www.applegate.com or talk with us on
www.facebook.com/Applegate, www.twitter.com/Applegate or send a
text to (908) 725-5800.
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SOURCE APPLEGATE