Classic Collector and Mercedes-Benz Dealer to
Show 1956 Mercedes-Benz 300 SC Cabriolet Sunday
HOUSTON, Aug. 15,
2024 /PRNewswire/ -- Houston-based LAPIS announced today that the
company's Founder and CEO Todd Blue
will show his 1956 Mercedes-Benz 300 SC Cabriolet in the O-2 Post
War Touring Class at the 73rd Pebble Beach Concours
D'Elegance on Sunday, August 18,
2024, in Monterey,
California. The historic weekend kicks off today,
Thursday, August 15th with
the Pebble Beach Tour D'Elegance, a 17-mile drive from Pebble Beach to Big
Sur and back to the Pebble
Beach finish line. Blue, an avid car collector for over two
decades, purchased Mercedes-Benz of Northern Arizona in December 2023, fulfilling a lifelong dream of
owning a Mercedes-Benz dealership since entering the retail
automotive space in 2010.
![Todd Blue begins 2024 Pebble Beach Tour D'Elegance 17-mile drive in his 1956 Mercedes-Benz 300 SC Cabriolet. Photo Credit: LAPIS Todd Blue begins 2024 Pebble Beach Tour D'Elegance 17-mile drive in his 1956 Mercedes-Benz 300 SC Cabriolet. Photo Credit: LAPIS](https://mma.prnewswire.com/media/2483284/LAPIS_Pebble_Tour_1956_MB_300SC_cab_underway.jpg)
Blue said, "I've been going to Pebble
Beach for over 20 years as a fan, collector, and dealer and
now it's an honor for my second year in a row to be an exhibitor.
It means a tremendous amount to represent Mercedes-Benz this year,
a brand I live and breathe every day as a dealer; and to compete in
a Concours in this particular car." Blue added, "There were only 49
of these cars built, and ours was restored by marque specialist
Chuck Brahms, may he rest in peace, one of the leading 300 SC
experts of his time, respected for his excellent and thorough
workmanship."
Blue's 1956 Mercedes-Benz 300 SC was once owned by his mentor
and friend, Jim Patterson, a
renowned and celebrated collector who won at Pebble Beach three times, including last year
in a Mercedes-Benz. Blue said, "Jim means a lot to me personally
and has inspired my collecting since the early 2000s, especially at
this level."
Most recently, Blue has been collecting rare cars in the color
blue. "This famous 904 Mercedes-Benz blue is still made today and
available for custom order," he said. "We encourage our team at
Mercedes-Benz of Northern Arizona
to order this color and to share the custom option with our
clients."
Blue kicks off the weekend today in the Pebble Beach Tour
D'Elegance. Blue said, "The world of auto descends upon
Monterey during this weekend of
immersion unlike any week of the year. It's such a career milestone
and my honor to represent Mercedes-Benz at Pebble Beach and we're putting our best foot
forward."
Blue is sharing this weekend in Monterey with customers from his dealership,
Mercedes-Benz of Northern Arizona.
"Sunday marks a pivotal moment, connecting the Mercedes-Benz brand
and our customers, an experience atypical of big box automotive
retailers," he said. "We're proud to experience this weekend
alongside our customers, whom we submitted for consideration and
were invited to attend the event as guests of Mercedes-Benz."
For more information about Todd
Blue, LAPIS, and Mercedes-Benz of Northern Arizona, visit
www.mercedesarizona.com.
About LAPIS:
Houston-based LAPIS was founded by retail
automotive industry veteran and avid car collector Todd Blue in 2020. With a proven track record of
representing the world's top luxury automotive brands and
delivering world-class service, Blue has accomplished notable
industry firsts and won top manufacturer awards since he entered
the retail automotive space in 2010. LAPIS is home to brands with a
distinctive and unique point of view, with a diversified portfolio
of companies including automotive and real estate
investments. The company serves as passionate and responsible
stewards of every manufacturer it represents maintaining an
enthusiastic focus on luxury, access, performance, innovation and
service. LAPIS champions an approach which promotes identity for
the long-term with an unquenchable devotion to service.
Perpetuating customer passion is the company's priority. The team
embraces excellence at the highest level and aspires to deliver the
extraordinary to its customers, communities, partners and team
members. For more information on LAPIS, visit
www.LAPIS.com.
About Mercedes-Benz of Northern
Arizona:
Mercedes-Benz of Northern Arizona, a LAPIS dealership, is
located in Flagstaff, Arizona.
LAPIS purchased the dealership in 2023 as LAPIS Founder and CEO
Todd Blue reentered the retail
automotive space. The dealership is the only luxury automotive
sales and service operation in Northern
Arizona, offering an extraordinary collection of luxury
vehicles including new Mercedes-Benz sedans, coupes, sportscars,
convertibles, Mercedes-Benz Vans and an incomparable selection of
certified pre-owned automobiles. For more information, visit
www.mercedesarizona.com.
Media Contact: Pam Hartley | Momentum Marketing | (630)
533-0565 | pam@momentumresults.com
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SOURCE LAPIS