SAN
FRANCISCO, Aug. 7, 2024 /PRNewswire/ -- Madison Reed,
the prestige beauty brand that has revolutionized the hair color
industry, today announced the launch of its newest product
innovation, ColorWonder Demi-Permanent Hair Color and
corresponding campaign: Team ColorWonder.
With the launch of ColorWonder, Madison Reed once again shatters
the barriers between at-home and salon-only hair color with an
empowering new option. This salon-quality, demi-permanent hair
color made without harsh ingredients allows guests to color on
their own terms, with the same, salon-quality product, at home or
by a licensed professional in one of Madison Reed's 92+ Hair Color
Bars nationwide.
Drawing from Madison Reed's mission to boldly change the game
for women, in their hair color and their lives, the brand will
celebrate this launch with a long-term partnership with UConn
Athletics and the UConn Women's Basketball Team, as well as Team
ColorWonder – a campaign rooted in the power of women athletes
starring Brand Ambassadors and Impact Advisors Paige Bueckers and Azzi
Fudd, as well as Ice Brady and Morgan Cheli. These extraordinary athletes
are the epitome of athleticism and teamwork, showing how
passion, determination and focus to succeed on the court applies
to future professional endeavors.
"I'm proud to partner with Madison Reed and share how
ColorWonder helps me have fun with hair color and express different
sides of my personality and style. From the start, it was clear
that Madison Reed was a company whose values around team and
opportunity aligned with mine," shared Madison Reed
Brand Ambassador and Impact Advisor Paige Bueckers, who kicked off the
partnership going from blonde to Sparkling Rosé using Madison Reed
ColorWonder.
"As an athlete, confidence is key to my success, and I'm most
confident when I can express myself authentically," explained
Madison Reed Brand Ambassador and Impact Advisor Azzi Fudd, who wears ColorWonder in The
Bordeaux Flow. "I am excited to be a part of this journey
with Madison Reed and inspire others to tap into their inner
confidence as they flirt with creativity and hair
color."
Madison Reed's history of empowering women, from guests to
team members, is emblematic of the entrepreneurial development and
mentorship opportunities that make Team ColorWonder's NIL
partnerships unique. These opportunities include providing Team
ColorWonder with equity stake in the Madison Reed business,
opportunities to franchise a Madison Reed Hair Color Bar in the
future, internships with Madison Reed for class credit at
UConn and exposure to Madison Reed's
internal and external networks.
"No matter who you are, where you come from or what you do –
from sports to business or cosmetology – women deserve the
opportunity to work hard, show up unapologetically and be rewarded
for their talents," said Amy
Errett, CEO & Founder, Madison Reed. "With the
launch of Team ColorWonder we're shining an overdue light on these
incredible women athletes, creating opportunities for them to
thrive on and off the court in the same way that is afforded to
their male counterparts, and showing that the options can be
unlimited when you dare to work hard and focus on achieving your
goals."
As part of a larger partnership with UConn, Errett's alma mater, Madison Reed is
sponsoring the historic Gampel Pavilion and XL Center for the next
three years, making the brand the first female-founded,
grad-founded brand with court naming rights at UConn. When speaking to the partnership
Geno Auriemma, Head Coach, UConn
Women's Basketball shared, "Madison Reed and UConn Athletics
have an authentic connection, through Amy
Errett's dedication to our institution as a proud alumni and
member of The UConn Foundation's Board of Directors. Welcoming
Madison Reed, a female-founded brand by a UConn grad, into our home at Gampel Pavilion and XL
Center through court naming rights sends a strong message to our
team of athletes, reinforcing that hard work, determination and
purpose pays off, on and off the court."
The addition of ColorWonder to Madison Reed's product portfolio
is the latest chapter of Madison Reed's growth story, giving the
brand the opportunity to capture the market of women 18-44,
78% of whom color their hair. The Team ColorWonder campaign
will be brought to life through a marketing mix of talent and
influencer partnerships, organic and paid media, through retail
partners, including in-store marketing at Ulta Beauty, and national
TV exposure associated with naming rights at Gampel Pavilion and XL
Center. Consumers can experience ColorWonder and meet select Team
ColorWonder members at experiential events in LA in late September
and early October, as well as at UConn
basketball games throughout the season that starts in November.
About ColorWonder:
ColorWonder Demi-Permanent Hair
Color provides a level of sophistication and versatility other
at-home options have yet to achieve...until now! With this
salon-quality color that works in just 20 minutes and lasts up to
25 washes* all hair types and textures can experiment with tone,
depth and dimension - whether the goal is to go bold, vibrant,
timeless or simply blend away grays. The multi-dimensional formula
(available in 16 natural and vibrant shades) is made with keratin,
argan oil, and ginseng root extract, free from harsh ingredients
like ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS,
and titanium dioxide and is Leaping Bunny Certified.
ColorWonder is available for purchase at Madison-Reed.com,
Ulta.com, Amazon.com, Ulta Beauty stores, as well as Madison Reed's
92+ Hair Color Bars nationwide where you can purchase or have a
Madison Reed licensed colorist apply ColorWonder for you.
*Depending on condition of hair and specific shade
used
About Madison Reed:
Founded in 2013, Madison Reed is a
prestige beauty brand that has revolutionized the hair color
industry. Madison Reed offers over 55+ shades of high-quality hair
color, Smart 8-Free formulas developed in Italy, technology, personalized service, and
the freedom to get high quality results whether they color their
hair at home or by a professional colorist in one of Madison Reed's
92+ Hair Color Bars across the country. Products can be found
online at www.Madison-Reed.com, Madison Reed Hair Color Bars
nationwide, Amazon, Ulta Beauty and select Ulta Beauty at Target,
Target and Walmart locations.
About UConn Athletics/Women's Basketball:
UConn
Athletics has a championship pedigree with 24 NCAA championships
and countless conference titles across 21 Division I athletic
teams. The University of Connecticut
supports nearly 600 student-athletes and competes in the BIG EAST
Conference, Hockey East (men's and women's ice hockey) and CAA
(women's rowing).
The UConn women's basketball team is
the gold standard of the sport with an unmatched 11 NCAA
Championships, 23 NCAA Final Four appearances, 59 conference
championships and six undefeated seasons. Led by Hall of Fame head
coach Geno Auriemma, who is going
into his 40th season, the Huskies have produced 27 WBCA
All-Americans, 14 National Players of the Year, 16 Olympians and 47
WNBA Draft selections.
Media Contact:
Kaplow Communications
MadisonReed@kaplow.com
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SOURCE Madison Reed