MILAN, July 6, 2024
/PRNewswire/ -- After three years, the European campaign "Top
Tales: A piece of Europe on your
table," addressed to the U.S. and Chinese markets, comes to an
end.
The products involved in the project were Barolo and Barbaresco
DOCG wines, Fontina cheese PDO and Baraggia PDO rice. Over the
three years, various activities were put in place, including a
press office and press releases distribution to the Chinese and
American media.
One of the most important activities was the participation in
several events including the Barolo Barbaresco World Opening,
Summer and Winter Fancy Food in the USA and the Vinitaly Roadshow, SIAL and
Prowine in China, with operators
incoming trips from both countries.
Many digital activities were developed, including a rich
editorial plan to communicate on social media in both China and the U.S.
The results were encouraging; the campaign reached with press
office activities a total audience of more than 660,000,000
contacts in the U.S. and 380,000,000 contacts in China.
The campaign's social pages reached more than 3,800 followers in
the U.S. and more than 5,500 followers in China.
Events were the most challenging activity for this campaign,
which achieved an extraordinary result despite the pandemic. Trade
shows such as the Summer and Winter Fancy Food in New York and Las
Vegas reached 63.000 visitors in 2024, BBWO participants
during the three years campaign were more than 700 trade operators
and journalists. At the same time some masterclasses were organized
during Prowein and Vinitaly Roadshow in China.
Activities have included also many incomings and visits to the
mountain pastures to discover Fontina were very successful. On each
occasion, the public had the opportunity to discover and learn more
about the products or to taste them.
About Top Tales: Top Tales is a project supported
by the European Union aimed at promoting Fontina DOP from
Valle d'Aosta, Rice of Baraggia
Biellese e Verceleses' DOP, as well as the DOCG's Barolo and
Barbaresco. The European communication campaign, "Top Tales: A
piece of Europe on your table," is
designed to increase the awareness of the three existing DOP
products in the China and
United States market.
Funded by the European Union. Views and opinions expressed are
however those of the author(s) only and do not necessarily reflect
those of the European Union or the European Research Executive
Agency (REA). Neither the European Union nor the granting authority
can be held responsible for them.
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SOURCE Top Tales