Golf Pride and Stephen Curry’s UNDERRATED Golf Drop Limited Edition Grip Kit Promoting Equity, Access and Opportunity in the Game
June 28 2024 - 10:40AM
Golf Pride, an industry leader in innovation and golf performance
equipment, has collaborated with Stephen Curry and his UNDERRATED
Golf brand on a limited-edition grip kit that exemplifies their
shared commitment to making golf more accessible to young athletes
in often overlooked communities. Over the past two seasons,
UNDERRATED Golf has hosted 10 tournaments throughout the US. In
that time, UNDERRATED Golf in partnership with its brand partners
who understand the vision, help junior athlete golfers gain access
to great courses and create a special and inclusive
environment.Purchases of the kit support UNDERRATED Golf and its
mission to provide greater equity, access and opportunity to
student athletes and balance participation in the sport to reflect
our society. There are only 8,200 of the beautifully designed and
individually numbered kits available around the world, an homage to
Stephen’s 82 game NBA season. Each kit includes 14 Stephen Curry
designed MCC Plus4™ grips, a one-of-a-kind ball marker and
collector’s display.Available in standard and midsize options, the
grips were designed with Curry’s input with his “SC” logo serving
as the texture in the upper hand and the UNDERRATED three-star logo
front-and-center, a visual reference to his brand’s mission. The
8,200 individually numbered kits ($249.99) are only available while
supplies last at www.golfpride.com.“Stephen Curry is without
question a legend in the game of basketball, but through UNDERRATED
his legacy and impact on the game of golf has the potential to
benefit generations to come,” said James Ledford, President of Golf
Pride. "This marks our first collaboration with a global icon of
this stature, and working side-by-side with Stephen to bring this
concept to life has been both exciting and motivating for our team.
Golf Pride is committed to actively investing in initiatives that
ensure the future of our sport is strong and will make golf more
accessible and inclusive to larger, more diverse audiences.”The two
brands initially announced a partnership in 2023, with Golf Pride
investing to help fund college scholarships, employment internships
and other experience-based opportunities for UNDERRATED Golf
athletes.“I have played Golf Pride grips for many years and am
pleased to have another partner who fully embraces the vision of
UNDERRATED Golf,” said Curry. “I’m extremely proud to have played a
part in designing such a unique experience and what it means for
the continued growth of golf in our localcommunities.”UNDERRATED
Golf is committed to ushering in opportunities for student-athletes
to showcase their talent in the game of golf. This work is a
gateway for young, underrepresented golfers to unveil their
extraordinary abilities and compete on renowned courses across the
country. UNDERRATED Golf believes that all people, regardless of
their race, ethnicity or gender, should have the access and
resources they need to play golf. Their work is dedicated to
creating initiatives for youth from underrepresented communities to
pursue the sport and realize their potential.Similarly, Golf Pride
is committed to ensuring diversity, equity and inclusion are at the
forefront of their initiatives and partnerships. Beyond the
relationship with UNDERRATED Golf, in 2023 the brand launched its
women’s equity platform designed to drive visibility of female
golfers by highlighting their stories, journeys, and contributions
to the game.For more information about UNDERRATED Golf, please
visit underrated.golf, and for Golf Pride, please visit
golfpride.com or follow the brand on Instagram, Facebook, Twitter
and YouTube.
ABOUT UNDERRATED GOLF
Stephen Curry founded UNDERRATED Golf to provide
equity, access and opportunity to deserving student-athletes from
underserved communities who may not otherwise be exposed to the
full benefits of the sport. The mission is to increase the
participation of competitive golfers from diverse backgrounds, and
to engage corporate partners for mentoring, networking and
visibility. The program is also addressing the gender gap in golf
by providing female players with the same opportunities as their
male counterparts. Players receive valuable exposure to collegiate
golf programs and potential NIL partners, along with training,
equipment, leadership panels and other benefits provided by tour
sponsors. The UNDERRATED Tour plans to expand throughout the U.S.
and globally, further diversifying the pool of junior, collegiate
and professional players around the world.ABOUT GOLF
PRIDE Since its founding in 1949, Golf Pride has
become synonymous with the highest quality performance equipment in
golf. Today, from its Global Innovation Center (GIC) in Pinehurst,
NC, Golf Pride continues to lead in grip innovation by continuing
to obsess over the only connection between our golfers’ hands and
the club. That’s why more than 80% of the world’s highest
performing golfers choose Golf Pride. For professionals, top
amateurs and recreational golfers of all skill levels, Golf Pride
sets the standard – in performance and design. To learn more about
Golf Pride, go to golfpride.com.ABOUT UNDERRATED
UNDERRATED is an inspiring lifestyle brand with a mission to
empower underrated and underrepresented individuals all over the
world. With a passion for celebrating the underdog, UNDERRATED
echoes this message across three main categories including
experiences, media and physical product. The brand, which was
established by Stephen Curry in 2019, draws on the revered NBA
Champion’s personal story as an underappreciated three-star athlete
in high school who always stood in the shadows of his peers. As a
powerful culmination of this inspiring journey to the top,
UNDERRATED is committed to opening doors for often-overlooked
student-athletes by developing impactful basketball programming,
and fostering a platform for visibility through the UNDERRATED
Championships, which create opportunities for players to be
recognized by key figures. Based in the Bay Area, UNDERRATED is a
mindset, a motivation, a calling, a compliment. For more
information, please visit www.stayunderrated.com, and connect on
social media via Instagram, Twitter and Facebook.ABOUT
EATON Golf Pride is a division of EATON, whose mission is
to improve the quality of life and the environmentusing power
management technologies and services. We provide sustainable
solutions that help our customers effectively manage electrical,
hydraulic, and mechanical power – more safely, more efficiently,
and more reliably. For more information, visit www.eaton.com.
- Stephen Curry
- Underrated x Golf Pride Limited Edition Grip Kit
Bill Feidler
Golf Pride / Buffalo Groupe
703.615.4034
bfeidler@buffalogroupe.com
Tom Dietz
Underrated / Midnight Dawn
tom@midnight-dawn.com