Info-Tech Research Group's latest research provides valuable
insights on using generative AI (Gen AI) technologies, such as
ChatGPT, to drive marketing initiatives and sales and to enhance
customer retention through personalized content creation. As
organizations grapple with IP infringement and data security
challenges, understanding both the transformative power of Gen AI
and its limitations is crucial for staying competitive in today's
market.
TORONTO, May 23, 2024
/CNW/ - As organizations struggle with the complexities of
scaling personalized content, boosting customer engagement, and
managing rising operational costs, the need for advanced
technological solutions to support business operations is rapidly
growing. While ChatGPT and generative AI (Gen AI) have become
topics of interest lately, many organizations lack clarity on how
to effectively leverage these technologies. In response to this
situation, Info-Tech Research Group has published its latest
blueprint, Generative AI Use Cases for Marketing, Sales, and
Customer Service. The global research and advisory
firm's comprehensive resource provides actionable insights and
strategies to help IT leaders leverage Gen AI to drive sales and
enhance customer retention through personalized content
creation.
"The explosive popularity of Gen AI is thanks to its
low barrier to entry. Anyone can access these large language models
(LLMs) at any time from any place on Earth for free,"
says Sai Krishna Rajaramagopalan, research analyst at Info-Tech
Research Group. "This level of accessibility can be attributed
to the fact that LLM owners like OpenAI and Google have a symbiotic
relationship with end users. Companies need consumers to use their
services to improve their models while users leverage Gen AI
services to help with their everyday workflow, creating new content
like blog posts, emails, and images. LLMs are offered free of cost
for individual users and at minimal cost to businesses."
Info-Tech explains in the new blueprint that customer experience
plays a pivotal role in setting companies apart, and Gen AI has
incredible potential to help in this area by offering services at
low cost. However, this affordability also brings significant
challenges, such as IP infringement, data security issues, and the
need for workplace transformation. To keep up with competitors,
service professionals are pressured to use more sophisticated AI
tools without fully understanding them. Info-Tech highlights the
importance of IT leaders understanding both the capabilities and
the limitations of Gen AI when integrating it into their work
processes.
The firm's research further explains that despite concerns about
Gen AI's drawbacks, the revolutionary technology can be highly
efficient in creating personalized marketing content, such as
blogs, emails, pictures, and videos. In the Generative AI Use
Cases for Marketing, Sales, and Customer Service blueprint,
Info-Tech outlines several opportunities for using Gen AI to
positively impact business operations, including the following
examples:
- Customized Marketing Content: Gen AI can use large
language and image models to automatically generate content such as
blog posts, articles, summaries, social media posts, product
descriptions, webpages, pictures, and videos. The quality of
generated content can be equal to or better than that of
human-produced content since the AI models can learn about
different types of customers from a large data set and identify
patterns.
- Conversational AI for customer support: Traditional
chatbots can only answer specific preprogrammed questions. However,
AI chatbots built with LLMs don't have this limitation and can
quickly respond to customer inquiries and provide personalized
support more efficiently than traditional chatbots.
- Personalized sales outreach: AI analyzes large amounts
of customer data, such as demographics, past interactions, and
purchase history, to create customized outreach efforts. This
technology can seamlessly integrate with existing CRMs, allowing
sales teams to track and analyze the effectiveness of personalized
outreach efforts and measure key metrics.
By integrating Gen AI into their marketing, sales, and customer
service strategies, organizations can unlock new levels of
efficiency and personalization. Info-Tech's latest blueprint equips
IT leaders with the knowledge and tools to harness this
transformative technology to maintain a competitive edge. As
various industries navigate the complexities of modern markets, the
firm advises that leveraging Gen AI can drive growth, enhance
customer satisfaction, and position organizations at the forefront
of innovation. This strategic approach ensures companies remain
competitive and responsive to evolving customer needs.
For exclusive and timely commentary from Sai Krishna
Rajaramagopalan, an expert in customer experience and application
insights, and access to the complete Generative AI Use Cases for
Marketing, Sales, and Customer Service blueprint,
please contact pr@infotech.com.
Info-Tech LIVE 2024
Registration is now open for Info-Tech Research Group's annual
IT conference, Info-Tech LIVE 2024, taking place September 17 to 19, 2024, at the iconic Bellagio
in Las Vegas. This premier event
offers journalists, podcasters, and media influencers access to
exclusive content, the latest IT research and trends, and the
opportunity to interview industry experts, analysts, and speakers.
To apply for media passes to attend the event or gain access to
research and expert insights on trending topics, please contact
pr@infotech.com.
About Info-Tech Research
Group
Info-Tech Research Group is one of the world's leading
research and advisory firms, proudly serving over 30,000 IT and HR
professionals. The company produces unbiased, highly relevant
research and provides advisory services to help leaders make
strategic, timely, and well-informed decisions. For nearly 30
years, Info-Tech has partnered closely with teams to provide them
with everything they need, from actionable tools to analyst
guidance, ensuring they deliver measurable results for their
organizations.
To learn more about Info-Tech's divisions, visit McLean &
Company for HR research and advisory
services and SoftwareReviews for software buying
insights.
Media professionals can register for unrestricted access to
research across IT, HR, and software and hundreds of industry
analysts through the firm's Media Insiders program. To gain access,
contact pr@infotech.com.
For information about Info-Tech Research Group or to access the
latest research, visit infotech.com and connect via
LinkedIn and X.
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SOURCE Info-Tech Research Group