AI in Ecommerce: Force for Good or Evil? ClearSale Experts to Host Merchant Risk Council Webinar
May 22 2024 - 8:17AM
Business Wire
Global risk technology solution provider, ClearSale
(www.clear.sale), is pleased to announce it will be hosting an
educational webinar for the Merchant Risk Council (MRC) deep diving
into how AI is transforming the role of fraud detection in
ecommerce. Led by Director of Client Solutions, Rick Sunzeri, and
Senior Director of Customer Success & Risk, Bruno Farinelli,
ClearSale invites MRC members to register for its upcoming event,
“The Rise of AI: Force for Ecommerce Good or Evil?”, which aims to
help attendees learn to harness AI as a force for good.
- What: Webinar: “The Rise of AI: Force for Ecommerce Good
or Evil?”
- When: May 29, 2024 12PM Eastern
- Who: ClearSale’s Director of Client Solutions, Rick
Sunzeri, and Senior Director of Customer Success & Risk, Bruno
Farinelli
- Where: MRC members can register for this online webinar
here
In a time where ecommerce is being redefined by technology,
understanding the role of AI is critical to success. While AI has
made significant improvements in the retail landscape, it can also
be misused by threat actors for more intricate attacks. It’s
important for merchants to keep this in mind, especially as a
recent report found that 84% of customers will abandon a retailer
after fraud, and 42% will abandon a retailer after a false
decline.
Join ClearSale and the MRC on May 29 to explore the complex
relationship between AI and ecommerce, including navigating its
potential as both a transformative force for retailers and a
double-edged sword manipulated by fraudsters. This session will
outline the hidden risks of adopting an AI-first approach to fraud
management while offering an opportunity for members to find
strategies that leverage AI as a positive force to drive
growth.
Topics covered will include:
- Understanding the transformative impact of AI on ecommerce for
retailers.
- Awareness of how fraudsters exploit AI, posing risks to
consumers and businesses.
- Recognition of the pitfalls of using AI for fraud detection,
including false declines and associated costs.
- Strategies for harnessing AI as a force for good in ecommerce
and mitigating the risks involved.
“AI is a strong tool revolutionizing ecommerce, but it can come
with a dark side,” said Bruno Farinelli. “This webinar provides a
deeper look into the pitfalls that retailers face and offers
attendees strategies for how to avoid them. Rick and I are looking
forward to shining a light on hidden risks, like false declines and
the high costs associated, while also stressing the necessary role
of human intervention amid technological advancements.”
Merchant Risk Council members can register for the webinar on
MRC’s website, or visit ClearSale’s site to learn more.
About ClearSale
ClearSale (B3: CLSA3) offers the most complete ecommerce fraud
protection, combining cutting-edge statistical technology with the
world’s largest team of specialized fraud analysts for a balanced,
comprehensive, real-world approach. Trusted by over 6,000 customers
worldwide and touting a 99% retention rate, ClearSale is the first
company to offer chargeback guarantees and the largest company
focused on global card-not-present fraud prevention. ClearSale
helps businesses prevent fraudulent chargebacks without interfering
with the online shopping experience. As a result, clients can sell
more, safely, even in dynamic or challenging international markets.
Visit Clear.Sale for more information, follow on LinkedIn,
Facebook, Instagram, YouTube and Twitter @ClearSaleUS, and
subscribe to ClearSale’s podcast Gateway to Ecommerce.
About Merchant Risk Council
The MRC is a non-profit 501 global membership association that
unites eCommerce payments and fraud professionals from global
merchants, solutions providers, and law enforcement agencies. They
collaborate to share strategies for fraud and risk mitigation,
contributing to the ongoing battle against eCommerce fraud. The MRC
is the leading destination for professional development through
educational programs, online community groups, conferences, and
network events. Encompassing 800+ companies, including merchants
and solution providers, the MRC provides education on fraud
prevention, payment optimization, and risk management. For
additional information about the MRC visit Merchant Risk
Council
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Bonnie Moss Moss Networks bonnie@mossnetworks.com
818-995-8127