NEW
YORK, April 26, 2024 /PRNewswire/ --
The HOW Agency, a full-service digital agency and subsidiary
of 5WPR, announced today that its work for client Orveon has
won in the Innovation SABRE Awards 2024, in the Best Use of
LinkedIn category.
As the social media agency of record for Orveon, the parent
company of legacy beauty brands Laura
Mercier, bareMinerals, and Buxom Cosmetics, the HOW team's
campaign aimed to establish the company's digital presence. The
team sought to raise awareness among industry professionals and
investors while debuting the brand on LinkedIn to a global
audience.
"A successful social campaign requires a deep understanding of
where your audience is, and specialized approach to the platform on
which you're trying to reach them," said Paul Miser, EVP and Group Director of The HOW
Agency. "HOW crafted a strategy that included creating a unique
tone of voice and visual identity that was brought to life through
thematic, relevant content that highlights the brand's values and
goals. The team should be incredibly proud of the results they
delivered for our client, and for exceeding expectations."
The winners of the Innovation SABRE Awards were announced at the
end of March and will be honored during the PRovoke North America
Summit at the Whitby Hotel in NYC on May 1,
2024.
About HOW
HOW, a 5W agency, is a digital marketing agency driven by a
belief in radical accountability: every digital dollar must be able
to demonstrate how it grows businesses and creates opportunities.
With clients spanning both B2C and B2B, HOW's work has been
recognized by industry leaders such as the PR Daily Social Media
and Digital Awards and was named a 2023 Top 20 Digital Marketing
Agency of the Year. For more information visit howagency.co.
About 5WPR
5WPR is a full-service PR agency in NYC known for
cutting-edge programs that engage with businesses, issues, and
ideas. Founded by Ronn
Torossian more than 20 years ago, 5W has been named a
top US and NYC PR Agency by leading industry publication O'Dwyer's,
as well as awarded Agency of the Year in the 2023 American Business
Awards®, and continuously brings leading businesses a resourceful,
bold, and results-driven approach to communication. The agency has
more than 250 professionals serving clients in B2C (Beauty &
Fashion, Consumer Brands, Entertainment, Food & Beverage,
Health & Wellness, Travel & Hospitality, Technology,
Nonprofit), B2B (Corporate Communications and Reputation
Management), Public Affairs, Crisis Communications and Digital
Marketing (Social Media, Influencer, Paid Media, SEO). In addition
to its business accolades, 5W was named to the 2024 Digiday
WorkLife Employer of the Year list. For more information and to
join our team visit 5W Careers.
Media Contact
Roxanne Ducas
rducas@5wpr.com /
212.584.4310
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SOURCE The HOW Agency