LYCRA® Brand Launches New Customizable Fit Solution at Kingpins Amsterdam
April 24 2024 - 11:00AM
Business Wire
Patented innovation adds discreet and targeted
support to stretch denim
The LYCRA Company, a global leader in developing innovative and
sustainable fiber and technology solutions for the apparel
industry, announced the launch of a revolutionary new targeted
shaping innovation for stretch denim at a press conference at
Kingpins Amsterdam today.
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The LYCRA Company launches a
revolutionary new targeted shaping innovation for stretch denim at
Kingpins Amsterdam Spring 2024: LYCRA FitSense® denim technology.
(Photo: Business Wire)
LYCRA FitSense® denim technology is a shaping technology
engineered to provide a unique fit solution to consumers of all
body types and shapes. Its advanced shaping effect delivers
targeted support to common trouble spots that can impact garment
fit, such as the tummy and waist, thighs and rear, offering a
customizable fit solution that is a breakthrough for the denim
industry.
“Targeted support is engineered into stretch jeans using our
technology, new fabric construction, and precision garment making,”
said Ebru Ozaydin, The LYCRA Company’s global strategic marketing
director for denim, wovens, and ready-to-wear. “Our innovative
solution is discreet and invisible, and jeans retain the authentic
denim look and feel consumers love.”
Designers working for brands and garment makers will be able to
take their craft to the next level by choosing where to shape,
support, and lift, delivering a customized fit experience that will
help consumers look and feel great in their jeans. This innovation
also offers the potential to increase consumer satisfaction and
reduce costly returns related to poor fit.
“The LYCRA® brand has consistently redefined what is possible,
and our technologies continue to reshape the apparel industry,”
said Steve Stewart, chief brand & innovation officer. “We’re
thrilled to bring LYCRA FitSense® denim technology to market and
look forward to showcasing it at Kingpins China in May and Kingpins
New York in July.”
For the third consecutive year, the LYCRA® brand has teamed up
with the House of Denim Foundation and Jean School students to
mount the exhibition “Stretch Yourself #3: Denim of the Future,
Designed by Gen Z.” Once again, talented student designers have
created inspiring silhouettes that feature innovative fabrics from
leading mills and powered by The LYCRA Company’s technologies.
Kingpins visitors can also learn more about the development of
bio-derived LYCRA® fiber made with QIRA®. The LYCRA Company has
teamed up with Qore®, the maker of QIRA®, to enable the world’s
first large-scale commercial production of renewable elastane.
Available in early 2025, this sustainable product will use field
corn to reduce the carbon footprint of LYCRA® fiber by up to 44
percent* and is expected to offer equivalent performance.
The LYCRA® brand is also celebrating 20 years of Kingpins Shows,
including 10 years in Amsterdam, by sponsoring a happy hour at the
end of the first day. DJ Red Planet will provide the soundtrack as
memorable moments in the iconic brand's 65-year history flash on
monitors. Opening remarks will recognize the elastane brand's
status as the longest-standing sponsor of the show and the strong
bond both companies share.
"A sure sign of success in life is who chooses to accompany you
on the journey,” said Andrew Olah, Founder and CEO of Kingpins.
“The LYCRA Company has been an amazing partner to so many in the
jeans business and Kingpins has gained so much by our close
relationship over two decades.”
To learn more about new LYCRA FitSense® denim technology, visit
The LYCRA Company in the blue zone stand 11 at Kingpins Amsterdam,
or lycra.com.
*Estimate from Cradle-to-Gate Screening LCA for a representative
LYCRA® fiber manufacturing facility, June 2022, prepared by Ramboll
US Consulting, Inc.
About The LYCRA Company
The LYCRA Company innovates and produces fiber and technology
solutions for the apparel and personal care industries and owns the
leading consumer brands: LYCRA®, LYCRA HyFit®, LYCRA® T400®,
COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX® and TACTEL®.
Headquartered in Wilmington, Delaware, U.S., The LYCRA Company is
recognized worldwide for its sustainable products, technical
expertise, and marketing support. The LYCRA Company focuses on
adding value to its customers’ products by developing unique
innovations designed to meet the consumer’s need for comfort and
lasting performance. For more information, visit lycra.com.
LYCRA® and LYCRA FitSense® are trademarks of The LYCRA
Company.
Qore® and QIRA® are trademarks of Qore® LLC.
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version on businesswire.com: https://www.businesswire.com/news/home/20240424493653/en/
Izaskun Hernanz Izaskun.Hernanz@lycra.com