The division is dedicated to the training of
hospitality professionals and consumers.
Since 2000, Università operates in the
country with courses dedicated to coffee growers.
SAO
PAULO, Sept. 21, 2022 /PRNewswire/ -- illycaffè,
a global leader in the high-quality coffee sector, opens today
in São Paulo the second Brazilian branch of the Università del
Caffè, a knowledge transmission hub that since 1999 aims to
promote and disseminate the culture of quality coffee worldwide. It
will offer courses for both hospitality professionals and
consumers, joining the branch opened in 2000, dedicated to the
training of coffee growers, and which, in tandem with the
Ernesto Illy Award for
Sustainable Coffee Quality for "Espresso" since 1991, was the
forerunner of improving the sustainable quality of Brazilian
coffee.
Baristas, catering professionals and consumers
will be able to follow the course that best suits their needs and
interests. Shrouded in the atmosphere and rich history of the
company, participants will be able to learn about the stimulating
world of coffee and the unique illy blend, from plant to cup, from
the industrialization phase to the development of sustainability
along the entire supply chain and the sensory experiences.
Practical classes will also teach the best techniques for preparing
a perfect espresso, in addition to many other coffee-based drinks.
Specialization and improvement courses, dedicated to hospitality
professionals and offered in a structured environment with
equipment for all coffee preparation systems, as well as specific
training for customers and partners, will aim to ensure the perfect
cup of coffee to the consumers of the illy bars.
"With the inauguration of this second
Brazilian branch of Università del Caffè we want to strengthen our
presence in the hospitality sector in Brazil, improving the training of
those involved in the transformation of the product," -
explains Moreno Faina, Director of
the University of Coffee. "Brazil has always been strategic for illy, it
was the country that gave rise to the Università del Caffè for the
producers, initiating the expansion of a training model that is now
replicated in 26 countries of the world."
Promoting knowledge-sharing is the main objective
of the Università del Caffè, which to date has trained more
than 320,000 people thanks to the expertise of the 80 certified
professors working in the university's 26 other branches. Through
the opening of Brazil's second
branch, illy continues to bring to the world the culture of
sustainable high-quality coffee, supporting all supply chain
operators on their learning path.
University of Coffee for growers
PENSA - Avenida
Professor Luciano Gualberto, 908 -
University City - São Paulo
University of Coffee for professionals and consumers
illycaffè Sud América
Rua Oscar Freire, 708 - São
Paulo
illycaffè is an Italian family-owned company,
founded in Trieste in 1933. Its mission has always been to offer
the best coffee to the world. Illycaffè produces a unique 100%
Arabica blend, combining 9 of the best varieties in the world,
selected by illycaffè: every day 8 million cups of illy coffee are
served in over 140 countries around the globe, in the cafés,
restaurants and hotels, in single-brand cafés and shops, at home
and in the office. As a result of its innovations, illycaffè
contributes to the coffee technology progress at global level. In
1991, the "Premio Ernesto
Illy de qualidade sustentavel do cafè para espresso"
was launched in Brazil for quality
espresso coffee. illycaffè has contributed to the sharing of the
know-how, paying growers a premium price for the best quality
selected by illycaffè. Since 2016, with the "Ernesto Illy
International Coffee Award", the company has celebrated coffee
growers all over the world that, according to illy, have produced
the best sustainable coffee. Since 2013, the company has been in
the list of the World Most Ethical Companies. In 2019, it enhanced
its commitment to pursue a sustainable business model integrating
the interest of people with the environment, adopting the status of
Società Benefit (Benefit Company) and adding this commitment into
its own bylaws. In 2021, illycaffè was the first Italian company in
the coffee sector to obtain the international certification as B
Corp as a result of its commitment to comply with the highest
standards of social and environmental performance. The company also
founded the University of Coffee, which has the objective of
sharing culture at all levels, offering a comprehensive and
practical training to growers, baristas and coffee lovers.
Everything that is "made in illy" is about beauty and art, the
founding principles of the brand, starting from its logo, designed
by artist James Rosenquist, up to
illy Art Collection cups, decorated by over 120 international
artists. In 2021, the company had 1305 employees and a turnover of
about €500 million. There are 205 illy single-brand shops in over
40 countries all over the world. In 2021, Rhone Capital became a
minority shareholder of illycaffè with the aim of contributing to
the company's international growth plans.
For more information
www.illy.com
Magrino PR – illy@magrinopr.com
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SOURCE illycaffè