FORT WORTH, Texas, Sept. 29, 2020 /PRNewswire-PRWeb/ -- The Iconic
74 year old western apparel manufacturer Westmoor Mfg. Co, makers
of Panhandle Western Wear and their sister brand Rock & Roll
Denim announced today they have partnered with Country Music artist
Aaron Watson to represent and
endorse their product lines.
The brand Panhandle dates back 75 years when it was formerly
referred to as Panhandle Slim. Panhandle is known for their
original take on western apparel by adding snaps to their western
shirts in the mid-1940's. Rock & Roll Denim was introduced to
the western apparel market 12 years ago and features jeans for both
men, women, and kids with designs made to be both fashionable and
functional. Westmoor's brands have been featured in music, rodeo,
on TV and the silver screen. Watson joins other iconic stars to
have worn the brands such as Brooks & Dunn, the popular 80's TV
show Dallas, and most recently, in
the Kevin Costner's starred show
Yellowstone. Rodeo is by far the brand's best-known audience and
worn by past and present rodeo legends such as Lane Frost, Tuff Hedeman, and Tuf Cooper.
Westmoor hopes the collaboration with Watson will introduce the
brand to new audiences and solidify those who currently are fans of
both Watson, Panhandle, and Rock and the Roll Denim brands.
"I'm honored to officially be partnered with the brands Rock
& Roll Denim and Panhandle. I built my career on the foundation
of being a Texas based family
business and aligning with them makes sense on so many levels; from
their legacy to their love of the western lifestyle and fashion to
the way that they run their business. The jeans and apparel are top
notch in my book."
Aaron Watson continues to be "one
of country music's biggest DIY success stories. Watson's brand-new
project "Whisper my Name" is a fun and free-feeling song that
captures tones of both classic and modern country all rolled into
one. Similar songs with a Texas
twist are featured on Watson's latest album Red Bandana. Watson's
previous studio album, Vaquero, launched into the Top 10 on the
Billboard 200 Albums chart with his biggest career sales debut to
date, and at #2 on the Top Country Albums chart. Texas Monthly,
Billboard, Rolling Stone Country, Noisy, CMT, The Boot and more
have all featured Watson's music. His album, The Underdog, debuted
at #1 on the Billboard Top Country Albums chart, making him the
first-ever independent, male country artist to debut in the coveted
top spot.
Jamison Hochster, one of the
owners of Rock & Roll Denim and Panhandle Western Wear stated
"We couldn't be more excited to bring Aaron
Watson into the Panhandle Western Wear and Rock and Roll
Denim family. Aaron embodies so much of what our company is about.
His music and talents resonate with so many because his brand is
about hard work, authenticity, independence and tradition…all core
principals of our company. We couldn't be more excited to have
Aaron wearing our products and collaborating with us as we
celebrate 75 years in business."
Panhandle, and Rock and the Roll Denim brands can be found
online and in western apparel stores across North America. Watson is making his way back
out on the road and his tour schedule is frequently updated on his
website.
For more information on this please reach out to:
Matt Cosby
Head of Marketing for Westmoor Manufacturing
SOURCE Westmoor Manufacturing