NHL and Little Caesars Announce Multiyear North American
Partnership
DETROIT and NEW YORK, July 29,
2020 /PRNewswire/ -- Little Caesars and the National
Hockey League (NHL) today announced a new North American
partnership, naming Little Caesars the Official Pizza Delivery of
the NHL®.
The multiyear agreement offers Little Caesars an array of
exclusive marketing rights and designations that will connect the
brand with the NHL and its events. Fans will see the Little Caesars
brand displayed in a corner in-ice ad position during every game of
the 2020 Stanley Cup® Qualifiers™ and 2020 Stanley
Cup® Playoffs, as well as all exhibition games. The
partnership begins immediately and runs through the 2020-2021
season.
"Little Caesars is an enormous global restaurant chain with deep
ties to our sport, both at the Club level with the Detroit Red
Wings as well as through its long-standing youth hockey involvement
in Michigan," said Kyle McMann, NHL Senior Vice President,
North American Business Development & Global
Partnerships. "We are thrilled to welcome this iconic brand to
the NHL family, and are excited to share and build new programming
to deepen Little Caesars connection to fans across North America. We will work to promote Little
Caesars new delivery service and create new offerings that will
entice fans to make Little Caesars a staple of their game night
ritual for our first summer Stanley Cup Playoffs."
"As we continue to add stores and customers across the globe,
our partnership with the NHL will connect us with millions of
consumers around the world in a new way," said Dave Scrivano, president and CEO of Little
Caesars. "The Little Caesars brand has had a deep relationship with
the incredible sport of hockey for a long time, and we're thrilled
to take our love of the game to the next level. This season, fans
will be cheering their teams on from home, and what better way to
watch the games than with a delicious pizza that can now be
delivered right to your door."
Little Caesars has a proud and well-established affiliation with
hockey. Mike and Marian Ilitch, the
founders of Little Caesars, purchased the Detroit Red
Wings® in 1982 and began sponsorship of amateur hockey
in 1968. Little Caesars AAA Hockey is one of the most
recognized and respected organizations in amateur travel hockey
with numerous national championships, and a strong track record of
placing players in the NHL. Little Caesars is also the naming
rights sponsor of Little Caesars Arena™ in Detroit, the home of the Detroit Red Wings,
Little Caesars AAA Hockey Club and the Little Caesars Amateur
Hockey League, and host to world-class sports and entertainment
events. Little Caesars is part of the Ilitch companies, led by
Christopher Ilitch, who also serves
as the governor and president and CEO of the Detroit Red Wings.
NHL, the NHL Shield and the word mark and
image of the Stanley Cup are registered trademarks and Stanley Cup
Qualifiers name and logo are trademarks of the National Hockey
League. NHL and NHL team marks are the property of the NHL
and its teams.
© NHL 2020. All Rights
Reserved.
ABOUT LITTLE
CAESARS®
Headquartered in
Detroit, Michigan, Little Caesars
was founded by Mike and Marian
Ilitch in 1959 as a single, family-owned restaurant. Today,
Little Caesars is the third largest pizza chain in the world, with
stores in each of the 50 U.S. states and 26 countries and
territories.
Little Caesars recently introduced contactless options for both
delivery and carry-out through the Little Caesars app. Pizzas
are baked in 475-degree ovens to ensure food safety and never
touched after baking. The chain has also reinforced cleanliness and
sanitization procedures, increasing the frequency of cleaning
commonly touched surfaces including door handles, glass,
countertops, Pizza Portal surfaces, phones, and cash registers.
Known for its HOT-N-READY® pizza and famed Crazy Bread®, Little
Caesars has been named "Best Value in America" for the past twelve
years (based on nationwide survey of national quick service
restaurant customers conducted by Sandelman & Associates -
2007-2019 entitled "Highest Rated Chain – Value for the Money").
Little Caesars products are made with quality ingredients, like
fresh, never frozen, mozzarella and Muenster cheese and sauce made
from fresh-packed, vine-ripened California crushed tomatoes.
An exceptionally high growth company with 60 years of experience
in the $145 billion worldwide pizza
industry, Little Caesars is continually looking for franchisee
candidates to join our team in markets around the world. In
addition to providing the opportunity for entrepreneurial
independence in a franchise system, Little Caesars offers strong
brand awareness with one of the most recognized and appealing
characters in the country, Little Caesar.
About the NHL
The National Hockey League (NHL®),
founded in 1917, consists of 31 Member Clubs and proudly welcomes
its 32nd franchise, the Seattle Kraken, for the 2021-22 season.
Each team roster reflects the League's international makeup with
players from more than 20 countries represented, all vying for the
most cherished and historic trophy in professional sports – the
Stanley Cup®. Gary Bettman has
served the NHL as Commissioner since February 1, 1993 and has guided the world's top
professional hockey league to more than $5
billion in annual revenues and partnerships with more than
40 blue chip corporate sponsors. Every year, the NHL entertains
more than 670 million fans in-arena and through its partners on
national television and radio; more than 151 million followers -
league, team and player accounts combined - across Facebook,
Twitter, Instagram, Snapchat and YouTube; and more than 100 million
fans online at NHL.com. The League broadcasts games in more than
160 countries and territories through its rightsholders including
NBC/NBCSN and the NHL Network in the U.S., Sportsnet and TVA in
Canada, Viasat in the Nordic
Region and CCTV and Tencent in
China. The NHL reaches fans
worldwide with games available online in every country including
via its live and on-demand streaming service NHL.TV™. Having
entered the esports world in 2018, the League hosts the NHL Gaming
World Championship annually, drawing record digital streaming
audiences during the 2019 campaign. Fans are engaged across the
League's digital assets on mobile devices via the free NHL® App;
across nine social media platforms; on SiriusXM NHL Network Radio;
and on NHL.com, available in eight languages and featuring
unprecedented access to player and team statistics as well as every
regular-season and playoff game box score dating back to the
League's inception, powered by SAP. The NHL is committed to
building healthy and vibrant communities through the sport of
hockey by increasing youth participation and engagement; fostering
positive family experiences; promoting inclusion, positive culture
and leadership; and supporting sustainable community impact.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/little-caesars--named-official-pizza-delivery-of-the-national-hockey-league-301102168.html
SOURCE Little Caesars Pizza; National Hockey League