XLMedia PLC 101GreatGoals (2783T)
July 17 2020 - 2:00AM
UK Regulatory
TIDMXLM
RNS Number : 2783T
XLMedia PLC
17 July 2020
17 July 2020
XLMedia PLC
("XLMedia" or the "Company" or the "Group")
101GreatGoals.com
XLMedia (AIM: XLM), a leading global digital performance
publisher, today announces it has completed a buy-out of the
remaining interests of the founders in its premium website,
101GreatGoals.com ("the Website"). The consideration is not
material in the context of the Group. The Company believes this
simplified control structure will help accelerate the development
of the Website in current and future geographies, including North
America, where the opportunity is significant and growing.
101GreatGoals.com is a good example of the type of asset that
XLMedia will concentrate on, as it consolidates and rebalances its
publishing portfolio, with an emphasis on content-rich, highly
engaging sites in regulated and high-potential markets.
In 2019, the vast majority of the Website's revenue came from
customer deals within the UK, while around 75% of the traffic to
101GreatGoals.com originated outside the UK. The simplified
operating structure will help to grow and monetise the traffic to
the Website, in the UK and beyond, with a particular focus on the
European football audience and the sizeable US soccer market.
Stuart Simms, Chief Executive Officer of XLMedia, commented:
" 101GreatGoals.com has built a loyal and growing user base
through engaging, up-to-date and highly informative content. This
provides a very solid foundation for extending the reach of this
asset into additional markets. It is also indicative of the type of
website that XLMedia will seek to develop as we execute on our
strategy, based on a balanced portfolio of high-quality assets in
attractive markets. "
For further information, please contact:
XLMedia plc ir@xlmedia.com
Stuart Simms, Chief Executive Officer
www.xlmedia.com
Vigo Communications Tel: 020 7390 0233
Jeremy Garcia
www.vigocomms.com
Cenkos Securities plc (Nomad and Tel: 020 7397 8900
Joint broker)
Giles Balleny / Max Gould
www.cenkos.com
Berenberg (Joint broker) Tel: 020 3207 7800
Chris Bowman / Mark Whitmore / Simon
Cardron
www.berenberg.com
Notes:
XLMedia is a leading global digital performance publisher.
Operating globally across a variety of verticals including online
gambling, personal finance, sports and technology, the Group uses
proprietary tools and methodologies to identify and target high
value clients for platform operators.
XLMedia has a clear transformation strategy, which will enable
it to shape the future of the performance publishing industry. As
previously communicated, the Company has set three Strategic
Goals:
-- Consolidation of publishing assets
o The Company will consolidate its range of publishing assets,
focusing its resources on a core set of premium sites in its chosen
markets. XLMedia will seek to build stronger relationships with
consumers through content-rich, engaging websites, underpinned by
intelligent market-leading technology which enhances the yield from
each interaction. This rebalancing of the portfolio will be
supported by organic investment, disposals and acquisitions.
-- Investment in US Sports and Personal Finance
o XLMedia has identified North America as a core target market,
where it has already established a solid foothold in Personal
Finance, led by content-rich websites which are gaining traction.
The Company will seek to further develop its Personal Finance
presence and significantly increase its investment in the
burgeoning US Sports market through partnerships and
acquisitions.
-- Further Investment in regulated markets
o The Company is seeking to generate an increasing proportion of
its revenue from more stable, regulated markets, both within
current serviced verticals, such as gambling and personal finance
and, over time, within additional target segments, where its core
skills and scale can provide competitive advantage.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
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