SNCL Sinclair Will.

 

TIDMSNCL 
 
 
Sinclair (William) Holdings PLC 
31 August 2010 
 
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    Sinclair maintains investment in peat free with launch of growing trials 
William Sinclair Horticulture Limited, one of the UK's leading suppliers of 
growing media, announces its on-going commitment to the development of peat 
alternatives with the launch of its peat free growing programmes that are open 
to ornamental, fruit and edible crop growers. 
The one year programmes will be supported by William Sinclair's Professional 
team of specialist soil scientists, growing media and plant nutrition experts 
who will work with the growers by providing technical advice on the use of the 
peat free material. 
Growing media that will be used include 'superfyba'. Produced by William 
Sinclair's specialist topsoil subsidiary Freeland Horticulture, superfyba is 
being launched for the Professional sector. Freeland has spent several millions 
of pounds developing a new technology that resolves all the problems of using 
green compost for peat replacement. 
Other growing media that growers will be provided with include Fytocell, a 
hydroponic soil-less growing media, and various grades of coir (RHP approved, 
RHP equivalent and Sinclair's own). 
Growers will be able to subscribe to the free programmes at the forthcoming Four 
Oaks trade show on 7-8 September 2010 where William Sinclair will be 
demonstrating all of the growing media. Alternatively growers can contact 
William Sinclair's head office in Lincoln to register. 
Commenting on the launch of the peat free trials, John Tugman, Managing Director 
- Professional said; 
"Gaining the confidence of professional growers in the UK to use peat 
alternatives is a significant challenge to suppliers. The use of a poor 
performing growing media can have a catastrophic effect on margins and the 
future of our customers' businesses. 
"With the launch of the peat free growing trials William Sinclair is again 
demonstrating its willingness to work in partnership with professional growers 
to help them successfully grow their businesses while adopting products that not 
only perform as well as peat, but better than peat. 
"Sinclair has over 20 years experience of investing in the development of 
peat-free composts and building growers' trust. This investment is being 
maintained as we continue to focus on increasing our production of peat 
alternatives. Sinclair would like to accelerate the rate of use of peat 
alternatives and is demanding better quality standards for green composts and 
other peat free products." 
                                    - Ends - 
For further information: 
 
William Sinclair Horticulture Limited 
John Tugman, Managing Director - Professional                01522 780235 
Mark Way, Corporate Communications                            07786 116991 
 
www.william-sinclair.co.uk 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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