TIDMSBDS
RNS Number : 2347D
Silver Bullet Data Services Grp PLC
28 June 2021
NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, DIRECTLY OR
INDIRECTLY, IN WHOLE OR IN PART, IN OR INTO AUSTRALIA, CANADA,
JAPAN, THE REPUBLIC OF SOUTH AFRICA, THE UNITED STATES OR ANY OTHER
JURISDICTION WHERE TO DO SO MIGHT CONSTITUTE A VIOLATION OF THE
RELEVANT LAWS OR REGULATIONS OF SUCH JURISDICTION.
This announcement does not constitute or form part of, and
should not be construed as, an offer to sell or issue, or a
solicitation of any offer to buy or subscribe for, any securities,
in any jurisdiction, including in or into the United States of
America (including its territories and possessions, any state of
the United States and the District of Columbia (the "United States"
or the "US")), Australia, Canada, Japan, the Republic of South
Africa (each a "Restricted Jurisdiction") or any other jurisdiction
where to do so might constitute a violation or breach of any
applicable law nor should it or any part of it form the basis of,
or be relied on in connection with, any contract or commitment
whatsoever. Investors should not use this announcement as the basis
for any investment in the securities of the Company which should
only be made on the basis of information contained in the admission
document (the "Admission Document") intended to be published by
Silver Bullet Data Services Group plc (the "Company" or
"Silverbullet" and, together with its subsidiary undertakings, the
"Group") in due course in connection with the proposed admission of
its ordinary shares to trading on the AIM market ("AIM") of London
Stock Exchange plc (the "London Stock Exchange"), ("Admission").
Copies of the Admission Document will, following publication, be
available for inspection on the Company's website at
www.wearesilverbullet.com .
28 June 2021
Silver Bullet Data Services Group plc
("Silverbullet" or the "Company")
Admission to trading on AIM
& First Day of Dealings
Silverbullet, a provider of digital transformation services and
products which assist brand owners and advertisers to optimise
their digital marketing investment, with a particular focus on
unlocking the potential of first party data and contextual
intelligence, is pleased to announce the admission of its entire
issued and to be issued share capital to trading on the AIM market
of the London Stock Exchange. Admission will take place and
dealings commence at 8.00 a.m. today under the ticker SBDS and the
ISIN GB00BNXM0Z89.
The Company's admission document is available to view on the
Company's website at www.wearesilverbullet.com
Stand Hanson is acting as Financial and Nominated Adviser in
relation to the Admission and Oberon Capital as Broker to the
Company and the Placing. IFC Advisory Limited is acting as
Financial PR adviser.
There will be an introduction to Silverbullet webinar hosted by
CEO, Ian James for sell-side analysts at 9.30am on Monday, 28 June
2021, details of which can be obtained from IFC Advisory at
graham.herring@investor-focus.co.uk.
Admission Highlights
-- Successful placing to raise gross proceeds of GBP9.5 million for the Company
-- Net proceeds of the placing are intended to accelerate
Silverbullet's growth, primarily through the roll out of its 4D
product and the expansion of its existing client base
-- Market capitalisation on Admission of circa GBP34.5 million
-- Placing price per share of GBP2.57
Company highlights:
-- Significant market opportunity - the Group is geared towards
capitalising on what the Board believes is the once in a
generation, permanent, global shift in consumer behaviour towards
digital media, with digital advertising spending forecast to reach
US$645.80 billion by 2024 and account for approximately 68 per
cent. of total media advertising spend.
-- Established existing client base - the Group has worked,
directly or via agency partners, with over 100 brands, including
many household names such as Heineken, Dolce & Gabbana, Ja
germeister and Channel 4, and completed work for over 40 newly
introduced brands in 2020.
-- Regulatory driven environment - changing regulation and
corporate policy globally, as well as a desire for more reliable
performance analysis in order to optimise digital marketing
investments, is helping to drive the shift by brands towards
'in-housing' of the digital marketing process. Silverbullet is well
positioned to capitalise on this trend as well as the wider trend
away from the use of third-party cookies in the advertising
environment.
-- Strong established services business - the Company has an
established and growing services business with significant
accumulated industry experience and a proven track record of
delivering strategic projects and activation services to its
clients.
-- Recently launched flagship product - the Group's flagship
digital marketing product, 4D, is a contextual intelligence
cloud-based platform that seeks to improve brand engagement and
marketing ROI, which the Board believes will enable the Group to
deliver scalable revenues with low marginal costs.
-- Global presence - Silverbullet has established a global
presence, with established offices in the United Kingdom, Italy,
Germany, Australia and a recently opened office the United States.
The Group also continues to look at other opportunities for
expansion worldwide.
-- Experienced Board and management - the majority of the Board
have held senior positions at global software companies, including
a number of transactional exits such as, Oracle BlueKai DMP,
DoubleVerify, FreeWheel Media, Inc., and Acxiom, Inc. (former owner
of Liveramp, Inc.,), and have significant industry experience
across data engineering, SAAS product development and
marketing.
-- Commercial partnerships - the Group has close technical and
commercial partnerships with Salesforce, Oracle and Adobe, all of
which have existing sales channels and are already delivering to
clients.
-- Material joint venture and strategic partnership - the Group
has established a joint venture and strategic partnership with
Local Planet, a scaled network of over 60 agencies across the globe
which transact, in aggregate, over US$16 billion of media buying on
behalf of their clients. The Local Planet joint venture,
established in December 2020, which has already generated material
services revenues for the Group, presents a significant opportunity
to provide further data services and the 4D product to the Local
Planet agency network.
Ian James, Chief Executive Officer of Silverbullet,
commented:
"I am delighted that we have successfully completed our IPO and
admission to AIM. We very much appreciate the strong support of our
existing and new shareholders and look forward to working with them
on the exciting growth journey ahead.
"I would like to take this opportunity to thank our hard working
and innovative team for creating the outstanding business we have
today and the opportunities available to us."
For further information please contact:
Silverbullet
Ian James (CEO) via IFC
Strand Hanson Limited - Financial and Nominated
Adviser
James Spinney / James Bellman / James Dance 0207 409 3494
Oberon Capital - Broker 0203 179 5344
Mike Seabrook
IFC Advisory 020 3934 6630
Graham Herring / Tim Metcalfe / Florence Chandler 07793 839 024
About Silverbullet
Silverbullet's proprietary 4D advertising solution is designed
to help advertisers target consumers in a "post cookie world". The
product is a natural extension to its existing services business
which already serves a blue-chip client base such as Heineken,
Channel 4, Amazon, ITV and Ja germeister amongst many others.
The removal of cookies has already been implemented by web
browsers such as Firefox and Safari, with Google (which is by far
the world's largest search engine ex-China) expected to phase out
the use of cookies. Silverbullet operates in the global digital
advertising market, which is expected to reach $526 billion by
2024.
Headquartered in London, the Group employs over 60 employees
across five regions across the globe, including, the UK, Italy,
Germany, Australia and the US. The Group continues to look at other
opportunities for expansion worldwide.
The Company has an established and growing services business
with significant accumulated industry experience and a proven track
record of delivering strategic projects and activation services to
its clients.
The majority of the Board have held senior positions at global
software companies and have significant industry experience across
data engineering, SAAS product development and marketing.
The Group has close technical and commercial partnerships with
Salesforce, Oracle and Adobe, all of which have existing sales
channels and are already delivering to clients.
The Group has established a joint venture and strategic
partnership with Local Planet, a scaled network of over 60 agencies
across the globe which transact, in aggregate, over US$16 billion
of media buying on behalf of their clients. The Local Planet joint
venture, established in December 2020, which has already generated
material services revenues for the Group, presents a significant
opportunity to provide further data services and the 4D product to
the Local Planet agency network.
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