Blinkx Plc blinkx Introduces Branded Content Hubs (8268D)
April 02 2014 - 2:01AM
UK Regulatory
TIDMBLNX
RNS Number : 8268D
Blinkx Plc
02 April 2014
blinkx Introduces Branded Content Hubs to Offer Premium, Custom
Channels for Top Tier Brands
Launching with IGN, Branded Content Hubs are Now Available at
www.blinkx.com
SAN FRANCISCO, CALIF. (April 2, 2014) - blinkx, the Internet
Media platform powered by CORE video technology, today announces
the launch of Branded Content Hubs. Available to top brands and
media partners, Branded Content Hubs are a new series of immersive
and content-rich premium channels built on short and long form
videos from recognizable and respected networks, professional
sports, studios and more. Advertising will be placed against the
videos in each Content Hub and revenue shared between blinkx and
its content partners.
blinkx debuts its first Content Hub in partnership with IGN, a
leading online media company obsessed with gaming, entertainment
and everything gamers enjoy. The IGN Branded Content Hub, featuring
channels such as IGN Daily Fix, IGN News and IGN Conversations, is
available here. blinkx expects to unveil additional Content Hubs
with more premium partners in coming months.
Providing a brand safe, scalable, searchable and
advertiser-friendly environment, Branded Content Hubs offer premium
content partners who run several networks, produce multiple video
series or cover a wide variety of topics, a central hub through
which to offer their entire catalog of shows or topic-specific
streams. These channels will live on an entirely branded and
customizable page, designed to promote the latest and greatest
content from across a producer's channels through editorialized
feature spaces, custom display units to advertise episodes and the
partner's social media feed.
"As blinkx continues to partner with highly respected major
networks and video producers, this new offering lets us seamlessly
integrate them into the blinkx platform, powering our video
categories and search on blinkx.com, while still maintaining each
partner's distinct brand identity," said Dan Slivjanovski, SVP,
Chief Marketing Officer of blinkx. "Branded Content Hubs present an
engaging and unique opportunity for users, advertisers and
producers alike, offering a chance for blinkx's video-viewing
audience to discover more content created by the brands behind
their favorite clips, and for those brands to connect with viewers
through social media, promotions and more. We are very pleased to
offer Branded Content Hubs alongside blinkx VideoAdvantage(TM), our
premium syndication platform, as an exciting new way for content
producers to reach their audience."
As the pioneer in video search technology, blinkx has built a
reputation as the smartest way to find highly targeted, relevant
rich media on the Web. The company has signed more than 1,100
partners and indexed over 35 million hours of video and audio
content to date.
About blinkx
blinkx (LSE AIM: BLNX) is an Internet media company that
connects consumers and brands through premium content online.
Founded in 2004, blinkx pioneered Internet Video Search using its
patented COncept Recognition Engine (CORE). This technology
leverages speech recognition, text and image analysis to deeply
understand the meaning and context of video content to generate
improved search relevancy for consumers and a brand safe
environment for advertisers. Today, blinkx is a broad digital media
technology, distribution and monetization platform that connects
consumers, advertisers and content across four screens. Through its
partnerships with hundreds of media companies, including ABC, NBC,
Conde Nast, Reuters and Bloomberg, blinkx has indexed and search
enabled millions of hours of video content. blinkx powers video
search, discovery or monetization on thousands of online properties
including Lycos, ABC, CBS and Fox Sports. blinkx is headquartered
in San Francisco, California with 15 offices worldwide. For more
information please visit www.blinkx.com.
Press Contacts for blinkx
Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com
Julianne Parry
Marlin PR
+44 207 932 5586
blinkx@marlinpr.com
Charles Lytle
Christopher Wren
Citigroup Global Markets Ltd
NOMAD and Broker for blinkx plc
+44 207 986 4000
This information is provided by RNS
The company news service from the London Stock Exchange
END
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