Crown Royal & Playboy on Track to Throw Louisville's Hottest Derby Eve Party With the 'Crown Royal Playboy Club'
April 24 2006 - 3:02PM
PR Newswire (US)
Playboy's 2006 Playmate of the Year To Host NEW YORK, April 24
/PRNewswire/ -- For the first time ever, Crown Royal and Playboy
will team up to throw the most exclusive party in town during the
highly-anticipated Kentucky Derby weekend. Louisville's hottest
nightclub, Felt, will be transformed into the "Crown Royal Playboy
Club" on Friday, May 5. This is the fourth year Crown Royal has
been at the most talked about party at the races, and the first
time they have partnered with Playboy. Celebrities, athletes and
VIPs will "giddy up" and join Playboy's 2006 Playmate of the Year
and nine Playboy Bunnies at this exclusive soiree while Semu "DJ
Reach" Namakajo, one of New York City's top DJs, spins the tunes.
Crown Royal will feature their Derby specialty drinks "The Crown of
Roses" and "Royal Stretch" throughout the evening, with the
important message for all attendees that "It's about Quality. Not
Quantity." "We are thrilled to be teaming up with Crown Royal for
our first time at the Kentucky Derby," said Donna Tavoso, Playboy's
Division Vice President, Creative Services and Special Projects
Director. "Playboy has always been about embracing the good life
and our event with Crown Royal during Derby week is a perfect way
to bring to life the fun and sexiness of the Playboy brand at one
of the country's most popular sporting events." Crown Royal has
also joined forces with Playboy Radio on Sirius Satellite Radio to
create a special segment aimed at entertaining and educating
listeners about the ins and outs of horse racing. From April 10
through May 8, Playboy Radio will air "Playmate on the Paddock"
brought to listeners by Crown Royal. The segment will be an
irreverent, all encompassing look at the Kentucky Derby and Triple
Crown, hosted by one of Playboy's most popular Playmates-Jodi Ann
Paterson, Playboy's 2000 Playmate of the Year. "Playmate on the
Paddock" aims to make fans out of a new generation and expose them
to everything that is "Triple Crown." The Playmate will instruct
listeners how to watch a race, gauge weather and track conditions,
and give early round elimination race results and commentary during
the weeks leading up to the Kentucky Derby. "Playmate on the
Paddock" will also be reminding individuals of legal drinking age
who are celebrating the Derby to "Be a Champion. Drink
Responsibly." NOTES TO MEDIA: Only a select number of pre-approved,
credentialed press will be able to gain admittance to the event.
For a credential application, please contact Marissa Vitagliano at
917.351.8615 or . Playboy Playmates Miss November 1999 Cara Wakelin
and Miss August 2002 Jennifer Walcott are available for interviews
at the backside of the Churchill Down's media row on Thursday (May
4) and Friday (May 5) mornings. Please contact Lauren Melone at
212-261-5000, ext. 3188 to receive additional information.
DATASOURCE: Playboy CONTACT: Lauren Melone, Playboy,
+1-212-261-5000, ext. 3188; or Mike Manning, GEM Group,
+1-303-234-5745
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