Premier Foods plc Premier Foods renews Cadbury Cake License (0057U)
December 20 2012 - 4:02AM
UK Regulatory
TIDMPFD
RNS Number : 0057U
Premier Foods plc
20 December 2012
For immediate release
Premier Foods plc
20 December 2012
Premier Foods plc ("the Company")
PREMIER FOODS RENEWS CADBURY CAKE LICENCE TO BOOST GROWTH
Premier Foods announces today that it has renewed its
long-standing licence to produce Cadbury(TM) branded cake products
until at least June 2017 as part of its plan to boost growth in the
cake category.
The new licensing deal negotiated with Cadbury owner, Mondel z
International, provides a platform to drive growth of Cadbury
branded cakes and ambient desserts including the iconic Cadbury
Mini Roll. In addition, the contract provides for the possibility,
subject to approval, to the use of the group's other trademarks for
cake and dessert products, opening the door to a range of
additional growth opportunities.
Commenting on the renewed licence, Michael Clarke, Chief
Executive Officer, said:
"Renewing the Cadbury cake licence through to at least 2017 is
an important step as we seek to build on the momentum in our
Grocery business. Cadbury is the fastest growing cake brand in the
market and represents more than GBP60 million in annual sales."
"We intend to collaborate closely with Cadbury to expand
consumer favourites such as Cadbury Mini Roll as well as leverage
other Cadbury trademarks over time where this makes sense. This new
agreement unlocks exciting growth opportunities in one of our core
Power Brand categories."
<ends>
For further information please contact:
Premier Foods
Lisa Attenborough, Director of Communications +44 (0) 1727 815 850
Richard Godden, Head of Investor Relations +44 (0) 1727 815 850
Maitland +44 (0) 20 7379 5151
Tom Buchanan/Brian Hudspith
Notes to Editors
1. The value of the ambient packaged cake market is GBP1024
million*. Premier Foods' share of the market is 24.4% of which Mr.
Kipling represents 16.3% share, Cadbury has 7.2% share and Lyons
has 0.9% share.
2. Cadbury cakes grew +4.7% in value over the last 12 months
compared to growth of +1.7% for the ambient packaged cake
market.
3. Cadbury Mini Rolls were first launched in 1977. The Cadbury
cake range includes Mini Rolls, Cake Bars, Cake Bites, Celebration
Cakes and Large & Small Cakes.
*SIG All Outlets 52 wk ending 1st Sept 2012
This information is provided by RNS
The company news service from the London Stock Exchange
END
MSCPGGUUPUPPUBU
Premier Foods (LSE:PFD)
Historical Stock Chart
From Jun 2024 to Jul 2024
Premier Foods (LSE:PFD)
Historical Stock Chart
From Jul 2023 to Jul 2024