NEOVIA Announces Bingo Market Payments Success
June 02 2010 - 2:00AM
RNS Non-Regulatory
TIDMNEO
Neovia Financial PLC
02 June 2010
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| Press release | | For immediate release |
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NEOVIA achieves 85% market penetration of UK online bingo operators
NEOVIA Payment Network gives operators quick access to new players
Wednesday 2 June 2010 - NEOVIA Financial Plc (LSE: NEO), the leading alternative
payments business, announces that it now provides payment services to more than
85%... of UK online bingo operators, including Wink Bingo, 888 Ladies, Posh
Bingo and the market-leading Foxy Bingo. By offering NEOVIA's NETELLER e-Wallet,
part of the NEOVIA Payment Network(TM), on their site, bingo operators can
enable customers to start playing immediately and reach players who would
previously have been excluded.
More operators are seeing the benefits of providing easy-to-use alternative
payment options such as e-Wallets, so that they can attract new players who want
to play but don't have a credit card or want to use one. With the decline of
'free-to-play' games, market consolidation and the added pressure of players
wanting instant liquidity, finding a competitive edge is crucial for bingo
operators.
Electronic identity and anti-impersonation checks are automatically undertaken
when a new consumer signs up for the NETELLER e-Wallet. These checks allow bingo
operators to reduce the fraud and compliance risks in allowing new customers to
play immediately at their websites. This helps to increase the operator's
revenue and improve the service it can offer its customers.
NETELLER also makes it easy for players to deposit money and take out winnings.
Customers can also apply for the award winning Net+ card to instantly spend
their winnings on cash-out, at over 30 million MasterCard high street, online
or ATM located worldwide.
NETELLER is part of the NEOVIA Payment Network(TM) that simplifies payments for
businesses improving customer experience, margins and lifetime value. It
includes the international NETBANX payments processing service for merchants,
and member and card services through the NETELLER payment account. NETBANX
allows merchants to accept and settle card and non-card payments through
multiple channels including online, contact centres, mail order and via
automated phone systems. Via NETELLER merchants can offer their loyal customers
a branded payment account that allows instant and direct settlement that avoids
the complexities and costs of traditional card schemes; the embedded
multi-award-wining Net+ card allows consumers to spend at over 30 million
MasterCard locations worldwide.
Dan Starr, Chief Marketing Officer for NEOVIA commented: "We have already been
the de facto standard alternative payment provider for the Sports, Poker and
Casino gaming industries for the last ten years. With this news, we can add
bingo to that list."
According to the latest Mintel Report...... there are over 3.5 million UK
players with a demographic shifting towards a younger segment. With some 20% of
players between 18-24 years old, this overlaps with the demographic of NETELLER
e-Wallet members. This positions NEOVIA as a serious business partner to work
with. Through its Showcase service and affiliates it can drive additional
players to bingo operators' websites.
# # #
... A snap shot taken from bingo affiliate website
http://www.online.casinocity.com in March 2010. Of the 310 UK online Bingo
operators, NEOVIA provides alternative payment options to 259.
......Mintel Report- Online & Interactive Gambling - UK July 2009
(http://bit.ly/bP9L0g)
For further information contact:
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| NEOVIA Financial Plc | |
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| Andrew Gilchrist, VP Communications | Tel: + 44 (0) 1624 698 713 |
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| Email: investorrelations@neovia.com | |
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| Twitter: https://twitter.com/neovia | |
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| | |
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| Media Relations | |
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| Nick Daines / Sheelagh Connelly, Lumen PR | Tel: +44 (0) 20 7617 7019 |
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| Email: neovia@lumenpr.com | |
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About NEOVIA Financial
Trusted by consumers and businesses in over 170 countries to move and manage
billions of dollars each year, NEOVIA Financial Plc is a leading alternative
payments business. Through the NEOVIA Payment Network, merchants use the NETBANX
processing merchant service to simplify how they accept and settle card,
direct-from-bank, and cash payments, and the NETELLER payment account to
increase margins, capture new customers and increase customer lifetime values.
Being independent has allowed the company to support tens-of-thousands of
retailers and merchants in many geographies and across multiple industries.
NEOVIA Financial Plc is quoted on the London Stock Exchange's AIM, with a ticker
symbol of NEO. Subsidiary company NETELLER (UK) Ltd is authorised by the
Financial Services Authority (FSA) to operate as a regulated e-money issuer. For
more information about NEOVIA Financial visit www.neovia.com or subscribe at
www.neovia.com/feeds/.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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