LONDON, Jan. 30, 2020 /PRNewswire/ -- Informa Financial
Intelligence, a leading provider of solutions for financial
services professionals, and subsidiary of Informa PLC (LSE: INF),
the international exhibitions, events, business intelligence and
academic publishing group, today announces its partnership with
next-generation analytics company Neuro-ID, to empower digital
transformation and customer experience initiatives.
"Today's consumers demand a better digital experience as they
interact with financial institutions," said Craig Woodward, President of Informa Financial
Intelligence. "While that may seem to be a straightforward concept,
utilizing technology to scientifically measure and explain digital
friction in the customer journey was not available. Our partnership
with Neuro-ID will help solve one of our customers' biggest
challenges."
Via a simple JavaScript installation, leading brands can now see
points of friction, points of hesitation and points of confidence,
and compare those to global standards using the Friction
Index®. This unprecedented layer of intelligence makes it
possible to adjust and optimize the digital customer experience in
real time to produce ideal results on a per-customer
basis.
"Nine out of ten digital customer journeys result in frustration
or failure," said Jack Alton, CEO of
Neuro-ID. "The inability to measure and understand the experience
digital consumers are having has led to endless cycles of A/B
testing and hypothesizing. Neuro-ID's Friction Index® upgrades a
company's visibility by providing game-changing behavioral
analytics to help explain where and why customers are abandoning or
completing each step of the customer journey."
This partnership links together both the behavioral measurement
of digital friction that Neuro-ID bring to market, with the visual,
best in class journeys that Financial Intelligence provides via
their Digital Trackers. These Digital Trackers serve as
guides, allowing customers to benchmark their own journey and user
experience across multiple touch points including retail checking,
small business, credit card and unsecured lending
offerings.
"For more than twenty years, Informa has been the leading
provider of business intelligence and benchmarking products to over
95% of the world's top 500 financial institutions. The partnership
with Neuro-ID underscores Informa's deep commitment to help clients
advance their digital transformation initiatives," added Alton.
About Informa Financial Intelligence
Financial
Intelligence, part of the Informa Intelligence Division of Informa
plc, is a leading provider of products and services helping
financial institutions around the world cut through the noise and
take decisive action. Informa Financial Intelligence's solutions
provide unparalleled insight into market opportunity, competitive
performance and customer segment behavioral patterns and
performance through specialized industry research, intelligence,
and insight. For more information, please visit
https://financialintelligence.informa.com.
About Neuro-ID
Neuro-ID has pioneered nearly a decade
of patented research and discovery to unlock a valuable
new source of real-time customer behavioral data. Our
Friction Index® powers the CX and fraud strategies for leading
digital brands by scientifically measuring and monitoring the
digital friction consumers are experiencing during every step of
the customer journey.
https://neuro-id.com
MEDIA CONTACT:
Zach Allegretti, JConnelly
973-850-7341
zallegrettiII@jconnelly.com
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SOURCE Informa Financial Intelligence