RNS No 5413p
INTERNATIONAL GREETINGS PLC
30 April 1999


DEALINGS BY DIRECTORS

1. Name of Company:

International Greetings PLC

2. Name of Director:

Anders Hedlund

3. Please state whether notification indicates that it is in respect of
holding of the Director named in 2 above or holding of that person's spouse or
children under the age of 18 or in respect of a non-beneficial interest:

In respect of holding of the Director named in 2 above

4. Name of registered holder(s) and, if more than one holder, the number of
shares held by each of them (if notified):

Anders Hedlund                       428,930 ordinary shares
Artistic AG                        7,196,400 ordinary shares
Malios AG                          1,400,000 ordinary shares


5. Please state whether notification relates to a person(s) connected with the
Director named in 2 above and identify the connected person(s):

Artistic AG and Malios AG with respect to the disposal of 240,000 ordinary
shares and 100,000 ordinary shares respectively.  Artistic AG and Malios AG
are companies incorporated in Switzerland and under the ultimate control of
the Hedlund family.


6. Please state the nature of the transaction and the nature and extent of the
director's interest in the transaction:

Disposal of shares

7. Number of shares/amount of stock acquired:

-

8. Percentage of issued class:

-

9. Number of shares/amount of stock disposed:

490,000

10. Percentage of issued class:

3.6%

11. Class of security:

Ordinary shares of 5p each

12. Price per share:

625p

13. Date of transaction:

30 April 1999

14. Date company informed:

30 April 1999

15. Total holding following this notification:

9,025,330 ordinary shares (including 7,196,400 ordinary shares held by
Artistic AG and 1,400,000 ordinary shares held by Malios AG).

16. Total percentage holding of issued class following this notification:

66.6%
____________________________________________________________________

IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE COMPLETE THE
FOLLOWING BOXES.

17. Date of grant:

-

18. Period during which or date on which exercisable:

-

19. Total amount paid (if any) for grant of the option:

-

20. Description of shares or debentures involved: class, number:

-

21. Exercise price (if fixed at time of grant) or indication that price is to
be fixed at time of exercise:

-

22. Total number of shares or debentures over which options held following
this notification:

-
____________________________________________________________________

23. Any additional information:

-

24. Name of contact and telephone number for queries:

David Silver, 0171 667 8216


25. Name and signature of authorised company official responsible for making
this notification:

Authorised signatory: Peter Watson - For Granville Markets Limited


Date of notification: 30 April 1999

END

RDSARAVKKBKSOAR


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