PHILADELPHIA, March 29, 2018 /PRNewswire/ -- Today, MRP, a
global leader in predictive customer acquisition, released its
winter business update, demonstrating continued success, ongoing
product enhancements and marquee wins.
As global marketing and sales teams increasingly turn to
customer engagement solutions fueled by artificial intelligence to
drive revenue, MRP has continued to pioneer predictive customer
acquisition, the nexus of account-based marketing, predictive
intelligence and AI.
"In 2018, marketing and sales teams need to strengthen their
tried-and-true methods with predictive analytics in order to
convert active demand into engaged demand and into revenue," said
Kevin Cunningham, CEO of MRP. "With
MRP's continually advancing predictive software and managed
services, we're increasing response rates, pipeline, deal size and
revenue for our clients."
MRP's recent business updates include:
Product Advancement
MRP will launch a new interface on MRP Prelytix designed to
drive greater collaboration between sales and
marketing. Another forthcoming Prelytix addition will allow
MRP clients to leverage the power of Prelytix and AI to optimize
the workflow of inside sales resources.
New Offices in Philadelphia
and Belfast
To accommodate a growing team, MRP headquarters in Philadelphia will move to a new office space
in the coming months. Customized for MRP, the office space will
include views of the Philadelphia
skyline from the penthouse on the 37th floor, a
cafe for employees and a world-class training facility to support
the company's rapid expansion.
MRP's EMEA headquarters in Belfast will also relocate to
accommodate company growth. In May, MRP and parent company First
Derivatives will move into the newly renovated Weaving Works
building in downtown Belfast.
Customer Success News
MRP secured several new client partnerships over the last
quarter, including a contract with one of the world's leading
providers of both hardware and software, with high global impact in
online advertising technologies, search engine, cloud computing and
more.
Strategic Hires
Last month, Mariam Safi joined
MRP as marketing manager. Safi holds an MBA from George Washington University and brings experience
in varied marketing roles to her position at MRP.
In the past six months, the company also added 60 net new
employees across all departments to its offices around the
world.
Events
MRP has several events scheduled in the coming months. Next
month MRP will attend MarTech West as an exhibitor. The company
will host a panel discussion on artificial intelligence with other
Philadelphia-area business leaders
as well as experts on AI from Philadelphia's academic and start-up
communities on May 2 as part of
Philly Tech Week. MRP will also attend SiriusDecisions in May as
both a sponsor and a speaker.
About MRP
MRP provides predictive customer acquisition software and
services. For 15 years, clients have relied on MRP to help them
achieve their revenue goals by combining cutting-edge predictive
analytics with a full suite of account-based marketing services to
acquire new customers, faster. MRP has 10 offices, 550 employees
and covers over 100 countries around the globe.
MRP is a division of First Derivatives plc (FD). FD is quoted on
the London Stock Exchange (AIM: FDP.L) and is a global supplier of
software and consulting services.
Visit http://www.mrpfd.com/ for more information.
About FD
FD is a global technology provider with 20 years of experience
working with some of the world's largest finance, technology,
retail, pharma, manufacturing and energy institutions. The Group's
Kx technology, incorporating the kdb+ time-series database, is a
leader in high-performance, in-memory computing, streaming
analytics and operational intelligence. Kx delivers the best
possible performance and flexibility for high-volume,
data-intensive analytics and applications across multiple
industries. FD operates from 14 offices across Europe, North
America and Asia Pacific,
including its headquarters in Newry, and employs more than 2,000 people
worldwide.
For further information, please visit www.firstderivatives.com
and www.kx.com
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SOURCE MRP