Seventy Five Years and as Clean as Ever
June 22 2004 - 9:00AM
PR Newswire (US)
Seventy Five Years and as Clean as Ever Pine-Sol(R), America's
Leading Dilutable Cleaner, Celebrates Its 75th Birthday OAKLAND,
Calif., June 22 /PRNewswire-FirstCall/ -- Ask most Americans what
smell comes to mind when they think of a fresh, clean house, you're
likely to get the same response -- the crisp, pine scent of
Pine-Sol cleaner. This year Pine-Sol cleaner celebrates 75 years of
helping American households, look, smell and feel clean. By most
accounts, 1929 was not a year of happy beginnings. It is most often
remembered for the stock market crash and the start of the Great
Depression. But when life hands you lemons, some people make
lemonade. That's just what Harry A. Cole, a chemist from Jackson,
Mississippi did. Living in the midst of miles of pine forest, Mr.
Cole used pine oil, a natural disinfectant and deodorizer, to
create a fresh smelling and highly effective cleaning product, he
aptly named Pine-Sol cleaner. Pine-Sol cleaner, and the subsequent
pine oil cleaners Mr. Cole invented, weren't an overnight success.
His business started slowly, supplying janitorial services that
cleaned local banks. It took 17 years before Pine-Sol cleaner would
be sold outside of Mississippi. Sales grew with increased
distribution through the years. Then in 1990, The Clorox Company
acquired Pine-Sol cleaner. It was a match made in heaven -- the
California-based Clorox Company had built its foundation on its
namesake cleaning product in 1913 and in the 1990s, the company was
growing rapidly through new product innovations and acquisitions.
Pine-Sol cleaner fit right in with the strategy. "We have grown the
Pine-Sol brand by maintaining our loyal users and creating new ones
through consistent product quality, innovative scents and line
extensions," says Rob Bennett, Brand Manager for The Clorox
Company. Bennett continues, "It is an honor to work on a business
that has such a great heritage and an enthusiastic consumer base
that believes in the benefits of real cleaning." Since Clorox
acquired Pine-Sol cleaner sales have tripled, making it one of the
largest selling dilutable cleaners in the world. The cleaner is
also one of the largest buyers of pine oil, which is made available
from the pulp and paper industry. Pine oil is what gives original
Pine-Sol cleaner its amazing cleaning powers all over the house.
Pine-Sol cleaner can be used in the kitchen to clean floors,
counter, sinks and stoves; in the bathroom to clean showers, tubs,
tile, floors and toilet bowls; for tough jobs such as deodorizing
garbage cans, pet areas and diaper pails; and in the laundry for
pre-treating grease spots and heavy soil on white and colorfast
fabrics. To celebrate its milestone, bottles of Pine-Sol cleaner
will be available with special commemorative 75th anniversary
labels through July 2004. Look for them in Pine, Lemon Fresh,
Orange Energy, and Rain Clean scents at food, drug, dollar and mass
merchandising stores across the country. For more information,
visit http://www.pinesol.com/. The Clorox Company The Clorox
Company is a leading manufacturer and marketer of consumer products
with fiscal year 2003 revenues of $4.1 billion. Clorox markets some
of consumers' most trusted and recognized brand names, including
its namesake bleach and cleaning products, Armor All(R) and STP(R)
auto care products, Fresh Step(R) and Scoop Away(R) cat litters,
Kingsford(R) charcoal briquets, Hidden Valley(R) and K C
Masterpiece(R) dressings and sauces, Brita(R) water-filtration
systems, and Glad(R) bags, wraps and containers. With 8,900
employees worldwide, the company manufactures products in 25
countries and markets them in more than 100 countries. Clorox is
committed to making a positive difference in the communities where
its employees work and live. Founded in 1980, The Clorox Company
Foundation has awarded cash grants totaling more than $55 million
to nonprofit organizations, schools and colleges; and in fiscal
2003 alone made product donations valued at $5 million. For more
information about Clorox, visit http://www.clorox.com/. DATASOURCE:
The Clorox Company CONTACT: Jennifer Barnhart of The Clorox
Company, +1-510-271-7461, or Web site: http://www.pinesol.com/ Web
site: http://www.clorox.com/
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