Results for digital subscriptions of AS Ekspress Grupp in the 2nd quarter of 2022
July 12 2022 - 1:00AM
Results for digital subscriptions of AS Ekspress Grupp in the 2nd
quarter of 2022
The number of digital subscriptions of AS
Ekspress Grupp increased by 34% year-over-year in the Baltic States
(2nd quarter: 4%, first six months: 12%) and totalled 151 322 at
the end of June.
- The number of digital subscriptions of AS Ekspress Meedia that
publishes the news portal Delfi, newspapers Eesti Päevaleht,
Maaleht, Eesti Ekspress and several popular magazines increased by
22% year-over-year (2nd quarter: 7%, first six months: 12%) and
totalled 84 072.
- The number of digital subscriptions of AS Õhtuleht, 50% of
which is owned by Ekspress Grupp, increased by 38% year-over-year
(2nd quarter: -7%, first six months: 6%) and totalled 22 281.
- The number of digital subscriptions of Geenius Meedia OÜ
increased by 55% year-over-year (2nd quarter: 1%, first six months:
10%) and totalled 4 523.
- In Latvia, the number of digital subscriptions of Delfi A/S
increased by 40% year-over-year (2nd quarter: 1%, first six months:
4%) and totalled 18 190.
- In Lithuania, the number of digital subscriptions of Delfi
increased by 84% year-over-year (2nd quarter: 8%, first six months:
28%) and totalled 22 256.
Chairman of the Management Board of Ekspress
Grupp Mari-Liis Rüütsalu comments:
“As compared to last year, the number of digital
subscriptions of Ekspress Grupp continued to demonstrate fast
growth; however, the growth rate decelerated slightly in the 2nd
quarter. One the one hand, this slowdown is, as expected, due to
the reference base of previous periods which keeps getting higher
and higher. On the other hand, growth was also impacted by our
marketing campaigns where the prices of the subscriptions of new
customers were less than 1 euro but that we do not include in the
number of digital subscriptions. We will be able to witness the
positive impact of the campaigns in the second half of the
year.”
Detailed overview of digital subscriptions
|
30.06.2022 |
31.03.2022 |
change |
31.12.2021 |
change |
30.06.2021 |
change |
AS Ekspress Meedia |
84 072 |
78 799 |
7% |
74 873 |
12% |
69 082 |
22% |
AS Õhtuleht Kirjastus |
22 281 |
23 935 |
-7% |
20 992 |
6% |
16 102 |
38% |
Geenius Meedia OÜ |
4 523 |
4 461 |
1% |
4 100 |
10% |
2 913 |
55% |
Delfi AS (Latvia) |
18 190 |
18 060 |
1% |
17 549 |
4% |
12 977 |
40% |
Delfi UAB (Lithuania) |
22 256 |
20 550 |
8% |
17 433 |
28% |
12 092 |
84% |
Total Ekspress
Grupp |
151 322 |
145 805 |
4% |
134 947 |
12% |
113 166 |
34% |
One of the long-term goals of Ekspress Grupp is to increase the
volume of digital subscriptions to 340 thousand subscribers in the
Baltic States by the end of 2026 which is approximately 2.5 times
higher than at the year-end 2021.
Signe KukinGroup CFOAS Ekspress Grupp Telephone: +372 669
8381E-mail address: signe.kukin@egrupp.ee
AS Ekspress Grupp is the leading Baltic media group whose
key activities include web media content production, publishing of
newspapers, magazines and books. The Group also operates an
electronic ticket sales platform and ticket offices in Estonia and
Latvia. Ekspress Grupp that launched its operations in 1989 employs
more than 1400 people, owns leading web media portals in the Baltic
States and publishes the most popular daily and weekly newspapers
as well as the majority of the most popular magazines in
Estonia.
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