UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
DC 20549
FORM
12b-25
NOTIFICATION
OF LATE FILING
|
(Check one): |
☒ Form 10-K ☐ Form 20-F
☐ Form 11-K ☐ Form 10-Q ☐ Form 10-D ☐ Form N-SAR ☐ Form N-CSR |
For
Period Ended: |
December
31, 2022 |
☐ Transition Report on Form 10-K
☐ Transition Report on Form 20-F
☐ Transition Report on Form 11-K
☐ Transition Report on Form 10-Q
☐ Transition Report on Form N-SAR
For
the Transition Period Ended: |
___________________ |
Nothing
in this form shall be construed to imply that the Commission has verified any information contained herein.
If
the notification relates to a portion of the filing checked above, identify the Item(s) to which the notification relates:
PART
I - REGISTRANT INFORMATION
Starco
Brands, Inc. |
|
Full
Name of Registrant |
|
N/A |
|
Former
Name if Applicable |
|
250
26th Street, Suite 200 |
|
Address
of Principal Executive Office (Street and Number) |
|
Santa
Monica, CA 90402 |
|
City,
State and Zip Code |
|
PART
II - RULES 12b-25(b) AND (c)
If
the subject report could not be filed without unreasonable effort or expense and the registrant seeks relief pursuant to Rule 12b- 25(b),
the following should be completed. (Check box if appropriate)
|
(a) |
The
reason described in reasonable detail in Part III of this form could not be eliminated without unreasonable effort or expense; |
☒ |
(b) |
The
subject annual report, semi-annual report, transition report on Form 10-K, Form 20-F, Form 11-K, Form N-SAR or Form N-CSR, or portion
thereof, will be filed on or before the fifteenth calendar day following the prescribed due date; or the subject quarterly report
or transition report on Form 10-Q or subject distribution report on Form 10-D, or portion thereof, will be filed on or before the
fifth calendar day following the prescribed due date; and |
|
(c) |
The
accountant’s statement or other exhibit required by Rule 12b-25(c) has been attached if applicable. |
PART
III - NARRATIVE
State
below in reasonable detail why Forms 10-K, 20-F, 11-K, 10-Q, 10-D, N-SAR, N-CSR, or the transition report or portion thereof, could not
be filed within the prescribed time period.
As
of March 31, 2023, Starco Brands, Inc. (the “Registrant”) is unable to complete the filing of its Annual Report on Form 10-K
(“Form 10-K”) for the year ended December 31, 2022. The Registrant has determined that it is unable to file the Annual Report
within the prescribed time period because it experienced unexpected delays in the collection and compilation of certain information required
to be included in the Form 10-K. In accordance with Rule 12b-25 of the Securities Exchange Act of 1934, Registrant will file its Annual
Report on Form 10-K no later than the fifteenth calendar day following the prescribed due date.
PART
IV - OTHER INFORMATION
|
(1) |
Name and
telephone number of person to contact in regard to this notification: |
Ross
Sklar |
|
(323) |
|
266-7111 |
(Name) |
|
(Area
Code) |
|
(Telephone
Number) |
|
(2) |
Have all
other periodic reports required under Section 13 or 15(d) of the Securities Exchange Act of 1934 or Section 30 of the Investment
Company Act of 1940 during the preceding 12 months or for such shorter period that the registrant was required to file such report(s)
been filed? If answer is no, identify report(s). Yes ☐ No ☒ |
The
Registrant filed a Form 8-K on January 4, 2023 (the “Original Report) with the Securities and Exchange Commission announcing an
acquisition. The Registrant has not yet filed its corresponding Form 8-K/A to provide the disclosures required by Item 9.01 of Form 8-K
that were omitted from the Original Report, including the required financial statements of the acquired subsidiary and the required pro
forma financial information.
|
(3) |
Is it
anticipated that any significant change in results of operation for the corresponding period for the last fiscal year will be reflected
by the earnings statements to be included in the subject report or portion thereof? Yes ☒ No ☐ |
If
so, attach an explanation of the anticipated change, both narratively and quantitatively, and, if appropriate, state the reasons why
a reasonable estimate of the results cannot be made.
Registrant
Explanation
It
is anticipated that there is significant change in results of operations for the year ended December 31, 2022, as compared to the corresponding
year-ended December 31, 2021, primarily due to organic revenue growth and synergistic acquisitions.
During
2022, the Registrant embarked on a strategy to grow its consumer product line offerings through acquiring existing behavior changing
products and brands. On September 12, 2022, the Registrant, through its wholly-owned subsidiary Starco Merger Sub Inc. (“Merger
Sub”), completed its acquisition (the “AOS Acquisition”) of The AOS Group Inc., a Delaware corporation (“AOS”).
The AOS Acquisition consisted of Merger Sub merging with and into AOS, with AOS being the surviving corporation. AOS is a wholly-owned
subsidiary of the Registrant. AOS is the maker of Art of Sport premium body and skincare products engineered to power and protect athletes
and brings over the counter respiratory, sun care, women and children, pain management, performance supplements, food, beverage and apparel
product lines.
On
December 29, 2022, the Registrant, through its wholly-owned subsidiary Starco Merger Sub II, Inc. (“Merger Sub II”), completed
its acquisition (the “Skylar Acquisition”) of Skylar Body, Inc., a Delaware corporation (“Skylar Inc.”) through
the merger of Merger Sub II with and into Skylar Inc. Immediately following the Skylar Acquisition, Skylar Inc. merged with and into
Skylar Body, LLC (“Skylar”) a wholly-owned subsidiary of the Registrant, with Skylar as the surviving entity. Skylar is a
wholly-owned subsidiary of the Registrant. Skylar is the maker of fragrances that are hypoallergenic and safe for sensitive skin.
For
the year ended December 31, 2022, the Registrant recorded royalty revenues of $7.8 million, compared to $0.7 million for the year ended
December 31, 2021, an increase of $7.1 million, or approximately 1,000%. Royalty revenue is expected to represent approximately 87% and
100%, or $6.8 million and $0.7 million, respectively, of all revenues with the remaining $1.0 million of revenue generated from product
sales coming from our wholly owned subsidiary, AOS. This increase in the current period was largely due to growth in royalties from sales
of Whipshots™, augmented by sales of AOS products from the date of the AOS Acquisition.
As
a result of our organic revenue growth and acquisitions of AOS and Skylar during 2022, we anticipate earnings per share to increase by
approximately $0.01 per share, as compared to the same prior year-ended 12/31/2021.
Starco
Brands, Inc.
(Name
of Registrant as Specified in Charter)
has
caused this notification to be signed on its behalf by the undersigned hereunto duly authorized.
Date: April 3,
2023 |
By: |
/s/
Ross Sklar |
|
|
Ross Sklar |
|
|
Chief Executive Officer |
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