NEW YORK, Dec. 7, 2016 /PRNewswire/ -- AIRE Radio Networks
and Intercambio Media announced today an exclusive partnership that
will amplify AIRE Radio Network's line-up with Intercambio's En El
AIRE prep service and Fuxion audio imaging services effective
January 1, 2017. AIRE Radio Networks,
Spanish Broadcasting System's #1 largest minority certified Spanish
Language radio network, will represent all affiliate relations and
ad sales under the new partnership.
This partnership introduces the Reach Network to AIRE's diverse
line-ups of radio networks that are all designed to reach and
engage Hispanics of various demographics within specific dayparts.
AIRE will now reach 93% of the Hispanic DMA with a weekly cume
audience of nearly 17 million listeners. *
"Building a radio network that engages Hispanics with quality
programming and music experiences across the U.S. has been the
cornerstone of AIRE Radio Networks. Our new partnership with
Intercambio is another example of our growth and commitment to the
Hispanic market," said Elisa
Torres, EVP, AIRE Radio Networks. "We are looking
forward to working with Intercambio Media on adding an innovative
platform to AIRE for our listeners, affiliates and clients."
AIRE Radio Networks is the home to "Por El Placer de
Vivir," the nation's unrivaled Spanish Language motivational
radio show, hosted by Dr. Cesar
Lozano. Dr. Lozano is an influential motivational radio
personality who reaches millions of Hispanics through radio,
television, podcasts and has over 6 million followers on social
media. AIRE also connects advertisers with multicultural audiences
through LaMusica, a music streaming app with immersive short-form
video content and programming, television and live music
events.
*Source: Nielsen Audio DMA, Spring 2016; Various by Ad Sales
Daypart; Cume Audience; Total Persons 12+.
About AIRE Radio Networks
AIRE Radio Networks, is a minority certified division of Spanish
Broadcasting System (NASDAQ: SBSA) the largest publicly traded
Hispanic-controlled media and entertainment company in the U.S.
AIRE Radio Networks harnesses the power of SBS' radio and services
in the top U.S. Hispanic markets. With over 250 affiliates, 18
owned and operated stations, and targeted network vehicles reaching
nearly 17 million listeners in an average week in more than
79 markets, AIRE Radio Networks is supported by
national scale solutions; multi-genre programming; MegaTV's
television operation with over-the-air, cable and satellite
distribution and affiliates throughout the U.S. and Puerto Rico; live concerts and events; 21
bilingual websites, LaMusica app, a mobile app providing
content related to Latin music, entertainment, news and
culture. AIRE Radio Networks programs include Latino
superstars and megabrands such as radio's best DJ Alex Sensation
and his La Mezcla con Alex Sensation; and celebrated
self-renovation expert Dr. Cesar
Lozano and his Por el Placer de Vivir con Cesar Lozano plus 24-Hour music formats La Raza;
Tropical, and Latino Pop/AC.
For more information on AIRE Radio Networks and Intercambio
Media prep and imaging services, please contact Elisa Torres at 786.470.1624 or
etorres@aireradionetworks.com or Michelle
Marino at 646.710.2624 mmarino@aireradionetworks.com.
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SOURCE AIRE Radio Networks