HOFFMAN ESTATES, Ill.,
Nov. 30, 2015 /PRNewswire/
-- Kmart announced today the launch of Nicki Minaj's Holiday
Capsule Collection joining the stylish apparel collection already
available at select Kmart locations and Kmart.com. The new,
sophisticated and glamorous pieces including crop tops, pencil
skirts and bodycon style dresses debuted on Friday, November,
27th – coined by Nicki as "Pink Friday."
Additionally, a limited edition couture collection will be
available at Nickiminajcollection.com. The collection
features signature high-end pieces, made with luxurious fabrics,
including genuine shearling fur and suede, soft Italian leather and
100% merino wool. The limited edition Couture Collection
boasts a form-fitting black leather paneled dress as the investment
piece, and an asymmetrical leather jacket is a standout among the
predominately all-black collection.
About the collections:
- The Nicki Minaj Holiday Capsule Collection is designed to make
all women look fashionable and feel confident in their curves. Each
piece in the collection is created with easy-to-wear fabrics
including versatile rib knits, soft velvet-like ultra suede, and
comfortable jersey cotton blends. Prices range from $12.99 to $24.99 (USD). The pieces will be
available Friday, November 27 in
select Kmart stores, on kmart.com and on ShopYourWay.com.
- The Capsule collection is the perfect way for Nicki Minaj to
share her passion for runway-quality fashion with her fans in a
personal and attainable way. This collection will be available
exclusively on Nickiminajcollection.com, powered by Shopyourway.
The couture capsule retail prices range from $75.00-$225.00 (USD). Items will be available for
purchase starting on Friday, November
27th.
For all media inquiries, please contact:
Elyse Bender-Segall at
elyse@prrevolution.com or 516-901-9095.
Jamie Stein at
Jamie.stein@searshc.com or 847-286-3706
About Kmart
Kmart is making shopping fun again. The retailer, a subsidiary
of Sears Holdings Corporation (NASDAQ: SHLD), is bringing back the
iconic Bluelight Specials, hosting Freebie Saturdays and in-store
family events for its Shop Your Way members and customers. Kmart
offers customers thrilling deals and amazing finds on quality
products and exclusive brands including Jaclyn Smith, Joe
Boxer, Route 66 and Smart Sense. For more information visit
the company's website at www.kmart.com | Sears Holdings Corporation
website at www.searsholdings.com | Facebook:
www.facebook.com/kmart.
About Shop Your Way®
Shop Your Way® is a free social shopping destination and rewards
program offering millions of products, personalized services, and
advice. Through a network of retail partners and service providers,
members can shop, compare, purchase items and earn points to use on
future purchases. Members also enjoy special pricing, exclusive
sales, events, access to celebrity brands and sweepstakes. And
through the unique social community on shopyourway.com members can
research and browse products, create wish lists, poll friends and
family and even get advice from experts to help choose the products
and services that best meet their needs. In addition, Shop Your Way
offers members access to exclusive celebrity brands, including
Adam Levine and Nicki Minaj. There
is no minimum purchase required for Shop Your Way® members to
redeem points and points can be used toward purchases across
countless product categories. Download the free Shop Your Way app
<http://www.shopyourway.com/mobile> available on iTunes
or Google Play.
Photo - http://photos.prnewswire.com/prnh/20151130/291780
Photo - http://photos.prnewswire.com/prnh/20151130/291779
Photo - http://photos.prnewswire.com/prnh/20151130/291778
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SOURCE Kmart